1973 J. I. Case Film Where Tomorrow Began History of the Case Company from 1842 to 1972

1973 J. I. Case Company 16mm film "Where Tomorrow Began" Which gives a history of the J. I. Case Company from its founding in 1842 till 1972 showcasing their various products and achievements.

[@dingdongdaddytimanderson]

Every Case dealer had a steel Old Abe standing on the globe. I remember it being as tall as me, when I was 8 years old. They are very valuable! Case I believe had the best colors, of flambeau orange, and wheat. My Dad bought a new 930, in 1969. Powerful tractor! 5 bottom plow in 4th gear.3.5 mph. 4 gallons diesel/hour. All day long. Cost me my hearing. I loved it! Stayed home from school to plow.

[@M60A3]

The problem in my school program is that when the weather allows our class to go to the teachers farm to learn to calibrate a planter, some peoples in the class also to miss school to do the planting on their own farms

[@replicasofthepast4756]

The Agri King series will always be my favorite tractors. Absolutely love their design

[@Ihfarmer23]

Those and the 4wds made by case both were great designs

[@janjocham7720]

I was an Allis Chalmers employee and I also liked Case tractors. The merger with International Harvester made the look so much better. The new plant in Racine offers tours. I would like to take one. What a great J-L video.

[@Ihfarmer23]

That was the shitist decision ever IH could have made it through the 80s if they would of focused on their core products

[@ottoneidlinger4938]

Great history lesson J and L. Thank you.

[@douglasmayherjr.5733]

What a great historic videos documenting the JI Case Company. It would have been nice to see all of the major companies make it through the 1980’s. It would have been great to see what Case and Allis Chalmers would be making today if they were still individual companies. Thanks for sharing the videos.

[@J-1410]

Tenneco was planning to dump Case(J.I Case, The First 150 Years, not the CHWendel book) due to it being unprofitable and basically just eating Tenneco money, so its future would be unknown.

[@RedIron1066]

80’s were a decade of shattered dreams for so many ag companies.

[@Ihfarmer23]

@@RedIron1066 you ain't lying

[@RedIron1066]

@@Ihfarmer23 Saw it all fall apart and haunts me still.

[@Ihfarmer23]

@@RedIron1066 I believe that 100%

[@johnsweeney1712]

Great video. Very educational. Thank you. Keep up the good work.

[@csil2863]

Fascinating history about Case. Thanks for the video.

[@Cole-xq2tl]

They were talking about the 150 case way back in the day, crazy to think

[@HamiltonFamily2023]

I love the grey era Case tractors, especially the crossmotors!

[@robertclemons911]

I was born and raised near the CASE plant in Racine, Wisconsin. Many of my family members worked at the CASE plant. When I got my first pair of eyeglasses in the 7th grade in 1970, I saw the CASE sign and realized what I was missing with poor eyesight....

[@sonjareer6003]

Case was a great American company

[@wcooman1694]

It's a shame they only made passing reference to combines, rather than actually showing their development.

[@theda850two]

One of my brothers had an 800, it was a great machine! Except for the lousy brakes :)

[@libertyvilleguy2903]

Today, this property in Racine, right on Lake Michigan, is just a large vacant tract of land. A pity.

[@budafarms]

I don’t know if they do but if caterpillar/challenger had a video like this I’d like to see that or a promotional film

[@danielheckmann4898]

So nice👍🏻👍🏻👍🏻

[@pinesedgefarm1155]

That's a pretty neat informative video!

[@johnmccann3964]

The "Chief" was actually a group of Chippewa Indians, and they didn't sell the eagle to a soldier, they traded it to my great great grandfather Dan McCann for a few bushels of corn. It was an eaglet. Dan raised it until it was fully grown. Later Dan sold the eagle for $2.50 to the Eighth Wisconsin as a mascot. The eagle traveled with the company to the battlefields of the civil war. Just to clarify 🙂

[@ArmpitStudios]

Another well made film, but man, they needed a different singer for the ending song. What a caterwauling woman that was.

[@wcooman1694]

Can you imagine if she then put that on her resume'? 😂

[@motordudeable]

This should get KZbin’s comment of the year award 😂😂

[@trucktirebuster5622]

My favorite tractor is A1030 case

[@denniszembower5634]

The one you bought looks to be a cross between a wheeled utility and ag version.

[@frankr.1594]

What a footage 👍 Never saw an Agri King with narrow front end. I guess they're one of a kind like the JD 4430 narrow frond end from Renner Stock Farm.

[@Oliver66FarmBoy]

Yet another shining example of how piss poor management can drive a long standing successful company into the ground in less than 10 years. Never knew the construction division was that large. Says a lot about how good those late 70s early 80s CK backhoes and uniloaders were the way they still hold their value. Still think the 580E and K series were some of the best backhoes ever built by any company.

[@Ihfarmer23]

Why is it every time you say something about piss poor management about an equipment manufacturer I want to throw up.. Not all companies died from piss poor management

[@Oliver66FarmBoy]

Hold on I’ll grab you a puke bucket snowflake

[@Ihfarmer23]

@@Oliver66FarmBoy ohh poor baby getting triggered

[@lukestrawwalker]

Yep... maybe they just grew too big too fast at a time when the ag market was on the precipice... the economic malaise and stagflation of the late 70's and early 80's had a lot of uncertainty and belt tightening going on during the Carter Administration-- I remember those days pretty well even though I was just in elementary school, from working with Dad and Grandpa on the farm... we'd been "living large" a few years before, but there was a lot of uncertainty and belt tightening by the late 70's. Then Carter did the grain embargo against the Soviets and the grain markets COLLAPSED... triggered off the 80's farm crisis where it took over a decade for farmers to dig out... really wasn't until the early 90's that we finally shook off the dust of all that... Dad and Grandpa had bought a new Ford combine in '74 and paid it off in a year doing custom work and raising $5 grain sorghum... by 80 it was about half that price and Grandpa planted his last sorghum crop that year-- barely broke even on it because the price was garbage. Thankfully cotton prices were decent and we switched over all the crop acres to cotton for the next nearly 15 years... got us through it, but guys in the Midwest didn't have that option and were screwed. I remember reading how hogs went to about 5 cents a pound and farmers that had been walking their corn off the farm by raising hogs were put out of the business, and then all that grain started going to town to the elevators... huge gluts of corn and soybeans and grain... prices in the toilet... IH and Case had both sunk a lot of money into developing new and bigger equipment. We had a BIG Case dealer in Eagle Lake, TX where my mom's parents lived... Dad lost his job at the nuke plant in 81 or 82 and worked there for about half a year before he could get back on at the nuke plant... he was a mechanic and parts man. Back then things were starting to go south... Case had been THE preferred brand of the rice farmers around there in the 70's... all you saw was big Case tractors pulling those land planes and disks and berm plows in the rice fields... or pulling gang drills (usually Deere or IH drills) planting rice, and plenty of Case combines slogging in the mud harvesting rice, big Case tractors dragging auger carts through the mud hauling rice out of the fields and loading trucks on the roadsides... Rice farming is tough on equipment, and Case had the biggest and strongest tractors back then that could really stand up to the beating slogging through the mud in rice ground threw at them. BUT the rice market went to pot with the rest and belts were tightened and sales fell, and then when Case and IH merged in the mid-80's, the IH dealer in the next town had just built a new dealership and he started squawking to corporate that the Case dealer should be made to build a new dealership too, and corporate started leaning on him to build a new dealership, and my Dad's boss knew what was coming and refused to go into hock to build a new dealership, so after a couple years or so CaseIH pulled his franchise... he became and independent and then a tractor salvage yard, supplying parts for all those old Cases still in the rice fields in the late 80's and 90's... My brother actually went to work for him doing computerized inventory stuff for a number of years, til he went to work for the county drainage district to get insurance, which his boss "couldn't afford" to provide. The tractor salvage shut down a few years later and his boss passed away a few years after that. Shame he was a pretty good guy. Case/NH is now a joke of company... like AGCO it's the catch-all remains of once great companies that all fell for one reason or another or got out of the business or were bought out... shame really. Now that Case/NH is owned by Fiat (Fix It Again Tomorrow) it's REALLY a bad joke. Ford went to h3ll when they sold out to New Holland in the mid-late 90's... NH is a bad joke now. IH has gone the way of the dinosaur and now it's Case/New Holland... Case IH was bad enough-- they quit providing parts for their older machines like their cotton pickers, which caused them to gradually end up scrapped for lack of parts. We bought Deeres to replace them, because Deere will at least provide parts for their machines. NH did the same to the Ford branded implements and equipment after the merger/buyout, and quit providing parts support for the older Ford branded machinery, so screw them too-- Case IH and New Holland have made me a Deere guy... Now you don't even see any red cotton pickers in this part of the country anymore-- they're all green. Hardly see any red combines either, just the old IH rotaries that are still running (and I guess they can still get parts for). Don't see any new ones. All green now when it comes to new machines for the most part. We don't even have an AGCO dealer in this part of the country selling new machinery... last one went broke in El Campo years ago, it's an oilfield supply place now. We have one dealer providing parts down in Victoria for AGCO stuff... that's it. Still got the local NH dealer here in Shiner and one in Wharton, and I guess they have the second store they bought down in Angleton or wherever, basically selling lawn equipment and small stuff. Local dealer stocks and sells more Mahindra than he does NH anymore... course since FIAT bought them the Mahindra is probably a better tractor anymore...

[@dirtguy6537]

Wish Case still made the crawler loaders.

[@travissims8843]

i liked the david brown 990 tractor

[@lukestrawwalker]

Grandpa bought a (IIRC the number correctly) a 1710 David Brown Case from the Case dealer in town in the mid-70's... got a Cole 4 row twin plate planter thrown in on the deal "for free"... It was a good tractor, 8 speed twin range manual shift with the cross-injection system Case used... good tractor. Even had drop box axles. Only problem was, evidently the Brits working for David Brown had no idea how electricity worked... it burned up three wiring harnesses. The first one they replaced under warranty. The second one Grandpa paid like a grand to have replaced, which was BIG money back in the 70's... I think the tractor wasn't but about ten grand new, if that. When it burned out, he simple pull started it with the Ford 5200. He'd leave the implement up in the air on the power lift so he could pull start it. Course that required a second person to start it. Grandpa wasn't much about mechanic work; he'd always let Dad do that stuff and Dad gave up his rented ground and went to work at the nuclear plant in '76 making $5.25 an hour driving dump trucks... that was like $30/hour now at least... more money than he'd ever seen in his life. In mid 81 Grandpa came in the house one day and said, "Well, I fixed the Case tractor-- i traded it on a new Ford 6600... " we ran that tractor til we traded it off in '99 on a new 5610S Ford... Still running those tractors... Shame because I could have rewired that tractor in an afternoon and set it up to work correctly... installed a GM alternator and just wired up the gauges and lights from there. My brother had a buddy who was a fan of British cars, and I've heard plenty of horror stories about how sh!tty the wiring and electrical systems are on those... so I'm sure the David Brown was the same way... Brits don't know how to build an electrical system on anything...

[@timothygeorge1191]

CASE , Racine Wisconsin

[@favorit926vario5]

Was there a connection to the CASE PLOW COMPANY in Detroit, which was later acquired by MASSEY?

[@ronkennedy8676]

Not sure anyone answered you. In the early days Case operated under the JI Case Threshing Machine Company. My understanding is when they diversified into agrculture machinery, they created the JI Case Plough Works. Through this company they built another tractor ,the Wallace, which was the name of J I s son in law. Fir whatever reason,the Wallace, not sure about the rest of the Plough works was sold to Massey Harris. Early model Massey 25 in Australia, had a plaque on them The JI Case company wishes it to be known it is the manufacturer of the Wallace tractor

[@favorit926vario5]

@@ronkennedy8676 Interesting!

[@J-1410]

@@favorit926vario5 For more information on what Ron mentioned, the books "J. I. Case, The First 150 years" by J.I. Case and Tenneco and "150 Years of J. I. Case" by C.H. Wendell detail it a bit more. From what I recall, they did purchase a plow company, some controversy begins there as that plow company Case bought would have been the only nearby source of Deere's famous plow's steel saw blade(but even Deere doesn't know or wants to say where that saw blade came from), and they did expand, but on J. I. Case's death, the company was split between relatives, The J. I. Case Threshing Machine Company(TM) and The J. I. Case Plow Company(PC). They promptly got in a legal battle over the Case name, as the TM wanted to expand again, into plows and other implements, and the PC wanted to build threshing machines and tractors, mail was confused, as most knew "Case" as "Case", a general mess in summary. From what I recall the PC was sold to Massey before the lawsuit was settled, and TM bought the rights to the Case name from Massey shortly after as Massey didn't want to continue the lawsuit and didn't want the Case name. If I recall, Massey USA had a plant or headquarters in Detroit at that time. Of course, the name buy out wasn't instant and clean either through, as both had worldwide operations. Case then bought more companies afterwards too, such as another plow company. You've probably ran across the lawsuit "J.I.Case Plow Company vs J.I.Case Threshing Machine Company", if not, google gives a few summaries of it. After all of that, Case changed its name to "J. I. Case Company" and later under Tenneco "Case Corporation" . The histories of the big four, IH, AC, Case, and Deere, are about like a spiderweb that has been blown by the wind, they are a mess.

[@favorit926vario5]

@@J-1410 Thank you.

[@mikeemerson4284]

They need to clean that video up more because it hurts my head

[@dmchristner]

👍👍👍👍👏👏👏👏

[@rickcole1565]

Case had combines before 1923.

[@stephenmulholland4868]

Hey man get off my case

[@fourfortyroadrunner6701]

WHO IN HELL TOLD YOU that brilliant red monochrome was the "way to go" with this "film?"

[@JandLVideos]

Some film stock from the 70s turn to red over time due to the colors in the dye fading. This one's no exception.