1979 New York Rangers Sasson Jeans Commercial

Phil Esposito, Anders Hedberg, Ron Duguay, Dave Maloney in old jeans commercial. I used to love Sasson jeans back in the day

[@diggie41]

As an Islander fan……..I’m so happy this commercial exists.

[@glenngrossman7354]

When they came to the Coliseum the chant was Ooh La La you s-ck

[@CapitolStepsDC]

This commercial use to come on all the time in NYC/NJ. The sad/funny thing is this commercial and the 1980 Gold Medal victory got me in to playing hockey that year as a kid and I still play to this day. Thank you very much to whomever posted this. Great memories.

[@nymike06]

CapitolStepsDC You're so right, this was quite a popular commercial at the time in the NY/NJ area. They look like they were having a blast. Great upload.

I still think it was so fun!

[@nymike06]

***** I agree. It looks like they are having a blast. Good times.

[@missywink1504]

I love how this is labeled under "comedy".

[@mrg8581]

Hilarious 😁

[@patricktracey8596]

In 1981 when Isles swept the Rag$ - the chant was "Oooh La La....... So Soon ? "

[@ilovethetampabaylightning92]

Patrick Tracey Ouch! 😂😂

[@elishevacohen3688]

Patrick Tracey pure class

[@JorgeCat78]

13 years later we got our revenge by leaving you in a pool of your own blood on our way to breaking that 54-year curse.

[@11DNA11]

Why did it take 25 years for the Islanders to win a playoff series?

[@cowetascore8476]

@@11DNA11 Why did it take 54 years to buy one Cup?

[@immaggiethesenilegoldenret7918]

Ron Dugay...wow. He WAS the “IT” boy of 1979! Can never forget!!

[@JahBronee]

*Duguay

[@JahBronee]

@UncleMikeNJDuguay is from Sudbury ON.

[@williamoleary9330]

OMG They need to play this at every event whenever one of these guys shows up Phil E is the BEST.....I loved when he called the Rangers games

[@BillKinggarak99]

Fun Memories - There were nights at the Garden we used to chant "Ou La La You Suck"

[@bobbiecovert2437]

YES this is what I remember.

[@Jiltedin2007]

As a Boston Bruins Fan, I am so happy someone uploaded this video. This was my favorite Sassoon Jeans Commercial, I remembered seeing this in 1979. 😂😂😂 Major thanks for bringing it to You Tube.

[@Michael_Ely]

We need this commercial remade with Fox, Panarin, Igor and Mika asap

[@JahBronee]

Absolutely NOT!

[@peteygnyc]

Well, they're gay soooo.... lol

[@ginasantonas2065]

I have the subway poster of this. My Aunt stole it back in the day.

[@notsparctacus]

@UncleMikeNJ those peasants lived all the way out in the Island.

[@ilovethetampabaylightning92]

I love Esposito. He's quite a character.

[@melindaculpepper72]

Vic Morrow Forever In My Heart ... yup

[@Holymakinaw]

Both Esposito brothers are THE heroes of my hometown of Sault Ste. Marie. They were born and raised there, and along with Ronny Francis, are the biggest hockey names to ever come from there.

[@Jiltedin2007]

We still miss him in Boston, even though we got Brad Park and Jean Ratelle for him.

[@user-gh3hm7ih3i]

I think Phil Esposito was the broadcast partner of Jim Gordon when they did Rangers games on the road and at MSG.

[@ftsjr]

After this commercial aired, Rangers fans sang it during games, when they were playing bad. Except they would sing "Oo, la la, you suck!"

[@elishevacohen3688]

ftsjr How elegant......

[@bassdrumcreep7884]

This happened right around the time the Bruins went into the stands at MSG. I had the Bruins channel on cable. Ooh la la sasson or fighting fans? That's when I became a Bruins fan!

[@mchapman132]

I was a young mother in ‘79…..ooh la la Ron Duguay! I loved that commercial. He’s still gorgeous.

[@HarrisonHollers]

Was Ron only known in hockey crowds or across pop culture of ‘79? He was dating Cher then right?

[@mchapman132]

@@HarrisonHollers - Apparently they had an encounter in ‘82. Almost everybody had an “encounter” with Cher.

[@HarrisonHollers]

@@mchapman132 the winner is David Geffen - he and Cher dated. As per his doc which I highly recommend!

[@MrAntiSellOut]

OMG! I'd like to thank whoever posted this hilariously cheesy commercial back. Not only that,I also remember my teacher Miss Roberta Wolf wearing these jeans along with Jordache,Sergio Valente,Bon Jour,Carabanane,and a few others.

[@MrAntiSellOut]

Willie Gordon Damn right they did. Lol

[@MrAntiSellOut]

You better believe it

[@kippyc98]

Don't forget the Member's Only jackets.

[@dunnmax1]

Penguins fan here, but I love the rangers' sweater. It still looks cool paired with Sassoon jeans.

[@DeE-pt5lz]

This fashion trend needs a comeback

[@stanicarlos2244]

Ron Duguay just got national spotlight today. He suckered punch a photographer while on a date with Sarah Palin. Asking "are you aware that Sarah Palin tested positive for covid?" That's when Ron stood up and confronted the photographer and asked him something and that's when he grabbed the photographer phone and threw it on the ground.

[@felix121984]

I would have flipped him.

[@lizofthelake4904]

Gotta love a true alpha male defending his female. Ron is still sexy af. Just sayin... lol

[@beck943]

Glad to hear he's turned out to be one of the good guys 💕

[@ilovethetampabaylightning92]

I'd love to see my Tampa Bay Lightning players in an ad like this. I'd die laughing!😂😂

[@JahBronee]

You own those losers?

[@errolthomas9426]

Man, I wish these jeans would make a comeback

[@cleejackson7875]

This disco music, which was popular at the time despite the stupid backlash, is otherwise fitting for this classic (and classy) commercial.

[@SarahKayeRen]

Yeah but the Rangers still suck and always will!

[@JahBronee]

Guess you weren’t a rocker

[@vince065us]

Phil E.said that he a blast doing this!

[@Tee-19]

Thank you for posting! I remembered Espo, Duguay, and Maloney, but could not think of the 4th guy. I remembered it being either Jan Erixon or Reijo Ruotsalainen. I was wrong!! Definitely Anders Hedberg.

[@micmac99]

This commercial ran in the Bay Area. I knew nothing about hockey. That's when we still had the Golden Seals who left not long after.

Funny! I recall Sasson getting mad because they pronounced the name "Sassoon" and people thought it was "Vidal Sassoon" the hairdresser! :-) Dave in this video is the brother of Don Maloney now General Manager of the "Arizona Coyotes"

[@P00katube]

Nicole Marquès It was Vidal Sassoon who ordered Sasson to cease and desist using his name in the Sasson jean commercials.

[@UglyChileanDoorman]

I won't spoil the answer here, but this was a Final Jeopardy clue in 2013: 'This author who passed away in 2012 quipped, "For those who haven't read the books, I am known best for my hair preparations"'

[@beck943]

Finally someone else remembers this. It's pronounced saSOHn not sasoon 😁

[@TsetsiStoyanova]

i love this ad, even though it was before my time!

[@polyrhthmpete9499]

if you wore those jeans you were a fag

[@kewrock]

Growing up on Long Island. I didn't now a single Ranger fan back then.

[@notsparctacus]

Growing up in Manhattan I didn't know a single Islander fan back then.

[@jerryn.1823]

@@notsparctacus I grew up here and still live here in Northern New Jersey and thankfully to this day and I don't know any Ranger or Islander fans. Yes I'm a NJ Devils fan. As for Southern New Jersey the Flyer fans can stick it where the sun don't shine.

[@peteygnyc]

@@jerryn.1823 LGD!

[@HarrisonHollers]

You all live in bubbles and must not get out. Grew up on LI and I had friends who were fans of the 3 teams. Makes it more fun to talk smack - like how the Isles new stadium was built with the help of Uncle Jim Dolan and both Devils and Isles play on the Rangers network! Thanks for the free agents!

[@shawnsmith7674]

Weren't SASSON JEANS Sold at the Rangers Team Store at MSG as well 'back in the day'? I remember this commerical clear as a bell :) :) #lifeinthe203

[@VideoCityTV]

those were the days!!!, a few years earlier was when Disco Inferno was blasting over the garden speakers as the Rangers came out on the ice, I was sitting with my Jewish Buddy Jon Horwich

[@JahBronee]

Ya gotta give it to Espo, he can ham it up like the best of them.

[@jerrygil1965]

Late 70s Early 80s Disco Times

[@blue-eyed-bandit]

When this came out i thought what the hell were they thinking?

[@johnlevalley521]

One more reason to hate the Rangers.

[@TheVCRTimeMachine]

Thanks for posting this! Remember it from living in Bergen County in the late 70s

[@Archangel-ju7qt]

Me as well. Now let's see if you remember the Hackensack Jack car commercials.

[@chris-tg1hv]

I was 10 and a huge Islander fan. This commercial made me hate the Rangers even more...that team just seemed evil to me. 😏

[@lizofthelake4904]

What a great commercial! How fun!!

[@trakula618]

It doesn’t get any more cheesy and beefy then this😂

[@anotherblitz]

And Dave Maloney

[@melindaculpepper72]

David Kaplan ...as opposed to openly gay athelets nowadays....or those real manly athletes who assault women?

[@Archangel-ju7qt]

@@melindaculpepper72 you must be thinking of the nfl, this is the nhl but I understand how you got those confused.

[@markminter6312]

I know it was 1979, but Jesus Christ. I hope they got paid a lot to make asses out of themselves.

[@lizofthelake4904]

It made them very famous, opened lots of new doors for them, and gave them new legions of female fans.

[@joshs4594]

OY!!

[@willminkorea2010]

Dave Maloney

[@randyoehling1701]

Love it!

[@pazeocolon7627]

looking for the same sasson jeans commercial with Elthon John Song "Sad Song" as a background Can't find it

[@elishevacohen3688]

pazeo colon gimme a break!

[@ItsFrankieBoy]

Tucked in jerseys . Jeez

[@l.burgess6560]

So this is what hell feels like.. XD

[@melindaculpepper72]

L. Burgess .... no... hell is having to read stupid comments for all eternity

[@graemeseidel2887]

very catchy toon

[@eddiebills6569]

ooh la la Sassoon!

[@billschimmel1192]

1940 forever

[@bobbiecovert2437]

2024, 💜💜💜💜💜

[@QwikID]

So thats what the honeys were wearing back then

[@ahmedsatti8116]

I ended up here because i didn't understand the lyrics from California Love

[@dcavalli9]

Hockey players with perms!? What the hell?

[@danielkrall6501]

The Rangers were too busy worrying about fashion while the Islanders were too busy winning cups. Priorities, I guess.

[@johnny-mnemonic13]

oooh la la..........sassoon!!!!

[@bilbobaggins8108]

I get the feeling that the rangers are kind of a gay team and that Islanders >>>>>>>>>>>> Rangers

[@terryfrances8341]

Someone with the name of "Bilbo" need not comment. Have a good day.

[@beck943]

@@terryfrances8341 Lighten up, FRANCIS 😏

[@dfriedman7]

Let's go Rangers

[@seankimes1545]

Really!! A bunch of girly men! Lmao

[@EddieMillerStudios]

_King of the Hill_ brought me here.

[@melindaculpepper72]

These guys have much more class than today's tattoo covered low lives

[@Archangel-ju7qt]

Tell that to all the charitable organizations hockey players donate their time and money to. For example, pk subban donated 10 mill to a children's hospital in Montreal and I'm not even a subban fan, but had mad respect for him since then. Don't be so eager to blanket judge.

[@Strimbles]

WTF

[@killerkyle92]

that's like really bad lol

[@elishevacohen3688]

Kyle Thomas not bad at all..... brings back memories of happier times. Better than rap crap

[@AlbanianMan]

+Elisheva Cohen That's exactly how I see it. I would take the Disco 70's and stuff like this commercial over the trash that's currently on TV now, especially rap noise.

[@elishevacohen3688]

AlbanianMan sad......nowadays it's hip to be low class and banal

[@beck943]

@@elishevacohen3688 They looked ridiculous! 😂😂 The music isn't the issue.

[@jamesmiller6217]

Clowns. Did they really need bathe money that bad?

[@transitny]

Uh...LOL

[@mariemicha5127]

Wtf

[@Holymakinaw]

Jesus fucking Christ.

[@stardaddyo9]

Very gay commercial

[@gymrat1190]

#rangerssuck 😅😅