1987 Cadillac Brougham "Mines bigger" TV Commercial

[@alexluft5742]

My dad told me about this commercial years ago. Couldn't find it until now. He said it was originally done by a Cadillac dealer in Michigan, then some marketing genius from GM saw it and the rest is history. Car and Driver's Winners and Losers segment for the year put it in the Winners column saying "There's no substitute for inches"

[@ewjxn]

Great story. Thank you

[@alexluft5742]

@@ewjxn thanks for the compliment

[@alexluft5742]

@@ewjxn and thank you for uploading this

[@ewjxn]

You’re welcome

[@robertcohen8554]

I was 16 at the time, and remember this commercial to this very day. Thinking even back then, that this was the downsized cadillac from 77' onward 🤭

[@mrg8581]

The good old days when Cadillac made big cars

[@warrens6479]

The Escalade?

[@mrg8581]

@@warrens6479 Cars, not SUV's.

[@marcwoodward850]

Thank you so much for posting this video. I have looked for this commercial for 10 years! I remember it almost verbatim from when it came out in 1987.

[@ewjxn]

Marc, I’m glad you finally found it. I never know if any of my uploads are sought after and when I hear comments like yours the effort becomes worthwhile. Eric

[@searstutor]

@@ewjxn I'd love to see more SeaFirst Bank commercials, and other Seattle ones. Love your channel!

[@ewjxn]

Thank you. I know I have more tapes from Seattle so there’s a chance.

[@tomwebber9377]

You mean when GM whipped it out in 1987.

[@the-dullahan]

My first car was a 1987 Brougham...Hearse...it made both these guys sedans look little.

[@walbertjenkinson]

I love it, I had two of these as 6 door limousines at different times in my life. Both were daily drivers and it was awesome. I also had an 88 Towncar which was big but I could fit that Towncar in the trunk of my 69 Continental Mark IV and land a helicopter on the hood. Never had a collection of multiple cars but I've had an interesting set of daily drivers so I love to hear your first car was a hearse. Keep circling for that parking spot brother! 👍👍👍

[@mrsaulthegreat]

This was a response to a Lincoln ad that showed how many cadillacs where rebadged buicks/Oldsmobiles. Either way, the Fleetwood was only marginally bigger than the town car at the time

[@harryrez]

Spoof on the Lincoln commercial! I love it

[@walbertjenkinson]

The sedans are cute! I had two 6 door Brougham limousines as daily drivers in my life, at different times. Im still circling for a parking spot! At another point, I also drove an 88 Towncar as my daily driver in high school. Everyone laughed with their Civics and Camrys until they wanted to pile in the trunk to ditch school! Awesome commercial, love it! 👏

[@retroguy9494]

I was in college when this came out and I had a 1977 Sedan DeVille. In triple burgundy with the thick pillow seats because it was the D'Elegance model. Talk about laughing....my fraternity brothers used to call it the 'pimpmobile.'

[@walbertjenkinson]

@@retroguy9494 that's what I'm talking about!

[@JohnSmith-mx8wp]

"Sometimes, a Cadillac is just a Cadillac." -Sigmund Freud

[@kanob6440]

The good days where they weren't afraid to call out the competition by name😅

[@ENDTIMEsVideoLibrary]

Mine's bigger.. but now it's in the Junk Yard!!

[@jarmelo2006]

I have to admit I owned a Cadillac Brougham from 1987 and it was a very nice riding and reliable car and for some reason was a bit of a celebrity around town.

[@madfingers]

Another commercial I remember from my childhood. I thought he was saying “Cadillac Brawn”, which would make sense… Still, only 18” longer than my Charger - now for these days, that’s a BIG CAR! And not near so stuffy.

[@fp5495]

We all knew about the Brougham, but anybody who was anybody back in the late 80s didn't want to be seen in a big American boat anymore. The downsized GM sedans were not lamented by many since they were successfully selling better than the outgoing models they replaced. I do love that they commercial digs it in a little deeper into Lincoln by stating that Caddy held its value better.

[@jasonwall1995]

Until Daddy came home in a Cadillac Brougham. Cadillac Brougham? Don’t it sound absurd? Clam College Park, where they flip them birds…

[@retroguy9494]

I beg to differ. In the late 80's I had my first job out of college on Wall Street and many of the older brokers and executives drove these big Town Cars and Broughams. I even had one myself. An older one though. I had both a 1977 Sedan DeVille and a 1979 Town Car.

[@SpockvsMcCoy]

By 1987 the Mercedes S-Class was a much more prestigious large luxury car than either the Cadillac Brougham or Lincoln Town Car.

[@boss12]

Love these‼️

[@dorothycarlson1970]

GM never promoted the full size CAdillac after 85 as they wanted to make small front drive models, but the Brougham sold and they kept making it until 1996. The excuse for dropping the rear drive Cadillac was they needed the plant to make pickups and SUV''s. How come my 99 Suburban was built in Mexico?

[@mediamelentertainment6847]

I Didnt Know Escalades and Navigators Were Getting Made In 94 95. I Always Thought 99 Was When They Came Out Because They Popped Up EVERYWHERE. TV and Movies Ate'em Up Back Then. Now Dodge and Ford All They Show On Tv.

[@retroguy9494]

Well, my 2005 Yukon and now my 2014 Escalade were both made in Texas! They even had the stickers on the doorjamb in the shape of the state of Texas which said something like 'made in Texas with pride by Texans.'

[@theyguy958]

​@@retroguy9494 that likely just means they were put together in Texas. Imported parts, but assembled in the US to make the finished product.

[@retroguy9494]

@@theyguy958 Well, I'm not sure about where the actual parts were made and I cannot find any information on it. I know a lot of the aftermarket AC Delco parts are made in China because there was a big lawsuit a couple years ago. They advertised the parts were made in the USA so people paid more money for them thinking they were getting American made parts.

[@59cdv]

Many of Lincoln's dash controls were stock parts from the Ford parts bin including the crummy steering wheel & column whose tilt action was lousy. The Brougham's hallmark rear end styling with 3-piece bumper and encapsulated taillamps while every other car wore a straight rear bumper which was little more than impact ram bar. Cadillacs were better finished overall with higher quality chrome and stainless trim. Lincoln's handling was Novocain-numb with substantial body roll on turns while the full size GM chassis had an excellent balance between comfort & handling. These are only some of the highlights where I've found Cadillac to compare favorably with Lincoln of the same size and class. While there is no question the EFI Ford 302 V8 was a more capable and better performing powerplant than the Olds 307 in the Cadillac, it's still not enough to overcome the Brougham''s advantages in overall refinement in my book. I say this having owned many of each. :)

[@TVHouseHistorian]

I love your insight. I agree totally, though I always felt that Lincoln had a bit quieter ride. Aside from that, it didn’t have any advantages over the Cadillac for me. By 1987, Cadillac had done a superb job with their suspension systems in both their front and rear drive cars. You are so right about Lincoln’s tilt steering wheel. Horribly done, I thought. Cadillac’s refinement and emphasis on driver comfort was unmatched, IMHO. I’ve driven both Lincolns and Cadillacs myself, and I always have to come back to Cadillac - especially when you’re talking the late 1980’s.

[@V8Power5300]

My 88 Brougham with an LS handles pretty good. There is very little understeer and the car stays very stable through tight fast corners.

[@yefenofphoto]

Anthony Gozzo would love this.

[@retroguy9494]

LOL He'd hop in his sisters old Escalade with the trailer attracted to it and he and Papa Bear would race there and want to buy them before anyone else could get to them!

[@MichaelLee-gb7hb]

Mercedes-Benz Black 560SEL Please! It's "Engineered Like No Other Car In the World!" My membership is ××××! Ah, I can recall my uncle acted like this during the late 80s at "The Blackhawk Country Club" in Danville California with his cigar and well suited in fact he looks like him with the white hair and glasses. Thank you for posting! My Best, M.L.

[@ewjxn]

Thx. It’s hard to believe this advertising made it to production. In 2021 it seems ridiculous doesn’t it? My dad always had a Mercedes. 71 280se 77 450sl, 84 190e 88 300e 92 400e 1998 e430 2002 c320 2005 e500 and his last one 2013 E350. He really loved the MBs put 200k mile on his 280se. He never liked caddy’s

[@MichaelLee-gb7hb]

Wow, your dad was a loyal Mercedes owner thank you for sharing! My other uncle had a 1989 Cadillac Brougham and drove my dad and I to see that uncle I mentioned in my last comment to Blackhawk Danville CA in spring of 1990. I have to give credit to Cadillac for the comfort with the seats and roominess. The Mercedes 560SEL had good legroom as well. Those luxury cars were classic and great fortunately I had the experience to have rode in them when they were new. My Best, M.L.

[@jasonhsu4711]

HILARIOUS! One could easily forget about the series of bad Cadillac engines in the 1980s that sent many traditional luxury car buyers to Lincoln, which had avoided such major fiascos during this era.

[@the-dullahan]

This is a 1987, it didn't have a problematic engine, and for that matter, it didn't even have a Cadillac engine as an available option, but hey, way to tell the whole internet you know nothing about cars. Both engines available in 1987 were bulletproof, with many of them still on the road today at 300,000+ miles.

[@tyler2610]

@@the-dullahan They we’re obviously referring to the flops Cadillac made in the early 80’s with items like the V8-6-4, Diesel engines standard on the Seville, or the Cimmaron…but clearly you know best.

[@the-dullahan]

@@tyler2610 by "the V-8-6-4" I presume you mean the 368, and the 368 was fine. I owned a car with one for a while. Even at 250,000 miles, it didn't burn a drop of oil, and I literally drove it coast to coast four times without any concern, on top of it's regular trips around the country. I've personally seen 368 cars that have reached over 300,000 miles several times . There are in fact tons of them on the road today, though less than it's bigger cousins, the 425, 472, and 500, but that's not due to reliability, it's simply that they were much rarer engines. At it's base, the 368 was simply a fuel injected, solid, and bulletproof cast iron bigblocks are actually fairly sought after engines. The only reason they're not more popular engine swaps is because they're the same rough block as the 472/500 (which use the exact same block as one another) and those are more powerful, more common engines. But there are plenty of performance builds on the 368 in everything from 4x4 trucks to drag cars. Now, I am not a fan of the Cimmaron, but that definitely isn't what he's talking about, because this isn't a Cimmaron commercial, and the Cimmaron didn't even have a Cardiac engine. The SeVille is also not in this video, and Cardiac also never made a diesel engine for the SeVille. So super weird you would bring either of those up.

[@the-dullahan]

@@tyler2610 but again, you clearly don't have any clue what you're on about. You are talking about cars and engines which aren't even in this commercial. Even more funny though was how wrong you were about one engine (the 368) which was also the only Cardiac engine you even mentioned.

[@tyler2610]

@@the-dullahan The commenter said “series of bad Cadillac engines in the 80’s”… How does that have to limit it to the 1987 model year??? They were simply stating that just a few short years after these embarrassments that badly damaged the company the buying public was simply supposed to forget them, that clearly went over your head! I’m not going to bother arguing with you any farther because you clearly know everting but you may want to look up the standard engine on the 1980 Seville. I’m not sure why you are so up in arms, I like Cadillac but you can’t ignore the fact the early 80s were a pretty dark period for the brand.

[@MSX98FMDnB]

this is literally the only good car cadillac produced from 85-93

[@sneakerfreak2002]

Not 85. 86 and up. 81 to 85 had the 4.1

[@AliAlali-rf7zi]

Cadillac brougham 🥇🏅😗

[@jasonwall1995]

I think Daddy came home in one of these

[@MartinRiosIII]

Sadly Cadillac will never return to these BIG BOLD CLASSIC DESIGNS … You knew you were driving a CADILLAC!! Sadly now they’re all about making them look sporty and electric!! I want the AMERICAN BIG LONG GAS GUZZLER CADILLAC!! “The only way to drive is Cadillac style” remember that being said in the commercials?!

[@retroguy9494]

So do I. I know a guy who sells Cadillacs and 2 years ago I asked him if they can make a gas guzzler like the Escalade, why can't Cadillac make just ONE full sized luxury sedan model like they used to do? He said to me 'do you have any idea how many time I get asked that same question every week?' I told him that if it's that popular and requested, then why doesn't Cadillac just DO IT!

[@my1vice]

Didn't last long after that. But Ford continued to make "a big car" until 2011.

[@XanderKiger]

Best of all it's a Cadillac

[@jayhafe]

We used to be a proper country

[@isaacyuhas9325]

Note the pronunciation, everyone.

[@Medman268]

A great comercial!!! I remember it. There was a follow up one too with the Lincoln guy and his wife.. Do you have it???

[@TeeroyHammermill]

Nice show on size, but bigger didn't mean better here. The Lincoln had a more powerful and advanced EFI engine, more interior room, optional digital instrumentation with trip computer, and optional CD Player with JBL speakers. Cadillac Brougham didn't offer any of that luxury and the underpowered carbureted engine was nothing to write home about.

[@59cdv]

Can't disagree on the anemic 307 Olds in the Brougham but would take a lot more than that before I'd take a Lincoln Town Car over a Cadillac Brougham. Personally prefer the analog speedo.

[@marcwoodward850]

Performance and technology was absolutely not the point. I owned one back in the day. The Cadillac Brougham outclassed the Lincoln Town Car back in 1987. During that time, Cadillac was the king.

[@TheCadillacMack]

But the Cadillac had style! A used 1987 Brougham is good condition commands $10k to $15k, a Town Car is the same condition, less than $5k

[@jesusabdelrobles8568]

😂

[@jesusabdelrobles8568]

Cadillac have a power full 5.7

[@robertcohen8554]

Obviously they're comparing something both of them are insecure with😉

[@retroguy9494]

I was in college at the time this commercial aired. Ironically, we were told in one of my psychology classes that for a man, a car is an extension phallic symbol. Our professor also told us that if we start to look, smaller short men tend to drive the biggest cars.

[@eriks9417]

I was going to be one of those old dudes, then cadillac made a mess of their cars... 🙁

[@retroguy9494]

I was thinking how I remembered that commercial. I was a senior in college at the time. I always saw myself like these guys when the time came. Now that I'm pretty much the age these guys were then, it saddens me that no one that age dresses like that anymore when they go out or speaks properly or acts like gentlemen. What the hell happened?

[@GS7093]

Why didnt they say Fleetwood?

[@jacksonhowell6747]

After 86 they started calling it simply “Brougham” so as to not confuse it with the front wheel drive “Fleetwood.”

[@Mark-eu4ds]

His Lincoln is multi port fuel injected. Your Cadillac has a CARBURETOR!!!! Forget about bigger. I'll take the MPFI 302 V8 over the OLDSMOBILE 307 with a CARBURETOR any day. Let's talk about TRANSMISSIONS!! The Lincoln uses the VERY RELIABLE (just watch out for the pesky throttle valve cable grommet) AOD transmission. The Cadillac uses the VERY SKETCHY THM 200 4R transmission. In stock form, this transmission wasn't very reliable. That being said, Cadillac would do something cool for the Brougham for 1990... They would give you the option of a 5.7 liter fuel injected CHEVROLET V8 with the excellent THM 700 R4 transmission. Basically a Chevy truck powertrain. Very reliable and powerful. That was the last year that the Oldsmobile 307 and the putrid 200 4R transmission would disgrace a Cadillac. (The 307 was slow but reliable used from 1986-1990) ( the Cadillac built 4.1 liter V8 used from.1982-1985 was a horrendous piece of shit with no redeeming qualities whatsoever. It was VERY SLOW TOO). The base engine for 1991-1992 was the reliable Chevrolet 305. It had adequate power. These engines used the THM 700 R4 transmission as well. This was a reliable powertrain. The optional 5.7 liter V8 (350) was smooth, powerful, reliable, and fun.

[@JeanPierre94061]

it's quirky, it's sketchy and has an odd CCC Carb...that exactly why i love the 80's Broughams, have had mine for 8 years now. I just love odd sollutions no matter if they are good or bad, it adds to what i like in a car.

[@robertcohen8554]

👏👍

[@ic1815]

Cadillacs response to the Lincoln commercials dragging the new downsized models.

[@generaloranger6150]

Jim Carrey should play the Lincoln guy.

[@MaydenoV]

as if little boys, members are measured, who is longer🤣🤣

[@retroguy9494]

You know what they say.........the only difference between men and boys is the size of their toys!

[@F40PH-2CAT]

Everyone that this ad was targeting are now dead.

[@japanjack62]

The Lincoln esp the 1990 was a lot better, besides men drove Lincolns, Cadillacs were for women....

[@TeeroyHammermill]

Not that big Brougham. Definitely a dude car

[@rahimimusamuhdzakaria3445]

Cadillac is better than Lincoln and Chrysler

[@WSNO]

*snrk*

[@philipaltamore331]

town car still better