$2 Billion Podcasting Industry: What You Need To Know - Contracts, Ads, & Mistakes With Loon & EYL

🎙️ **Beyond Ad Revenue**: Discover why relying solely on ad revenue isn't enough for a sustainable living in podcasting.
🚫 **Street Hustle vs. Real Wealth**: Loon breaks down the stark difference between hustling on the streets and legitimate wealth accumulation.
🔍 **Selling Opportunities**: Most people miss the mark on how to effectively sell opportunities. Learn the right approach here.
🔗 **Accessing the Source**: The challenges of booking influential people and the importance of going directly to the source.
📖 **Power of Storytelling**: Unravel why storytelling remains the most potent marketing tool.
📝 **Contract Savvy**: The critical need to always read and understand your contracts.
🏷️ **Strategic Job Titles**: Be intentional about the job titles you assign - it matters more than you think.
💸 **Decoding CPMs**: A look at how CPMs can be misleading and what to watch out for.
👁️ **The Art of Execution**: Why meticulous attention to execution is crucial.
🏝️ **Self-Reliance in Business**: Embracing the fact that in business, you're essentially on your own island.
🔄 **Law of Reciprocity**: Understanding and utilizing the law of reciprocity in your ventures.
⭐ **Fame's Double-Edged Sword**: How achieving fame can actually be crippling.
🎤 **Mastering Monologues**: Loon shares his experience with the challenges of doing monologues.
💰 **Surviving Without Money**: "If I didn’t have money, I wouldn’t have made it" - A stark revelation.
📈 **Bill Simons' Big Sell**: The story of how Bill Simons sold his company for a whopping $200 million.
🔝 **Podcast Rankings & Surprises**: Loon's take on Akademiks, Adin Ross, and the unpredictable world of podcast rankings.
🤝 **Corporate Challenges**: Why working with corporations can be a tough nut to crack.
🧮 **Complex Math in Deals**: The more complicated the math, the more likely you’re getting a bad deal.
📊 **CPMs Debunked**: Why basing your deals solely on CPMs isn’t wise.
🤲 **Patreon's Unique Approach**: How Patreon offers a different kind of relationship with your audience.
🎯 **Advertising for Black Podcasters**: An exploration into the level of advertising specifically for Black podcasters.
📑 **Simplifying Contracts**: The importance of keeping contracts simple and straightforward.
🔍 **Why Loon Chose Black Effect**: Loon shares his reasons for signing with Black Effect.
🎓 **Podcasting Lessons**: Insights into how Loon learned the ropes of the podcasting game.
🎵 **Freestyling Monologues**: A look into Loon's unique approach to freestyling his monologues.
🛣️ **Street Smarts in Business**: Translating street knowledge into business acumen.
📈 **Reality Check for Big Podcasters**: The surprising business acumen (or lack thereof) among big podcasters.
📝 **To Sign or Not to Sign**: Debating the pros and cons of signing deals in the podcast industry.
🛡️ **Minimum Guarantees Explained**: Why every podcaster needs to understand minimum guarantees.
🔍 **Seeking Transparency**: The need for more transparency in the podcast space.
🎤 **Rap vs. Podcast**: How the rap game has impacted the podcast industry.
🔄 **360 Deals in Podcasting**: Would you sign a 360 deal as a podcaster? Loon weighs in.
Tune in for an unfiltered, behind-the-scenes look at the podcast industry through the eyes of Loon. You don't want to miss these invaluable insights!
🔔 Subscribe for more exclusive content and real talk on the business of podcasting.
#EarnYourLeisure #Loon #PodcastingTips #BusinessInsights #realtalk
0:00 Intro
3:44 How Loon Got into Podcasting
6:27 Garnering Support In Nashville
9:57 Creating Interesting Content Without Guests
15:01 Managing the Expenses of Running a Podcast
18:02 Relationship Between Culture and Business
20:48 Learning Business without Convention Education
22:59 Monetizing the Podcast Via Packaging
25:37 How to Prepare For Monologues
27:56 Why You Need Audience Before Partnerships
30:15 Why is There Friction Between Black Podcasters?
35:53 How Podcasters Structure Deals
40:02 Why Connections are so Crucial
45:33 The First Level of Advertising as a Black Creator
48:30 Why the Black Community Needs to Work as a Collective to Reach the Top
51:05 The Unique Dynamic Black Entrepreneurs Need to Deal With
53:02 What Convinced Loon to Partner with The Black Effect Podcast Network
57:52 You Need to Promote Your Brand Every Day
59:11 The Dynamic Switch of Becoming a Known Podcaster
1:01:00 Are There Too Many Podcasters Out There?
1:04:33 Why Most Cannot Monetize Solely Off Ads
1:06:11 Maintaining Ownership in Partnerships
1:10:10 EYL Creating their own Market Rates
1:15:56 Advice to Any Podcaster Trying to Structure Their Own Deal
1:18:13 A Contract Should be One Page
1:21:38 Building out the EYL Network
1:24:11 Getting Guests Directly Through Relationships
1:27:33 How to Work With Big Figures by Providing Value
1:31:23 Views on Upselling
1:37:18 Importance of Growing Organically
1:39:06 Outro & Where to Find Loon

[@carolynhayes6804]

One of the most informative episodes on CONTENT ever👏🏾👏🏾

[@rashaadali113]

Facts

[@CleanWithDarian]

“I do know, I knew enough about enough, to be interesting enough” That was a bar! 🔥

[@thebiggest2241]

Can’t lie I thought this guy was just a Akademiks hater but I see him in a whole new light now after this interview.. Glad I watched.. Respect💯💯

[@MicDropBBQ]

Love how Loon breaks it down with energy! That's how I do it! Love how he expresses it because he's REAL with it!

[@219TVMIDWESTCONNECTEDMEDIA]

THAT'S FACTS!!

[@eddiemoon5317]

excellent interview...transparency at its highest. no game , straight talk.!!🎉

[@MelissaStormyRainKirby785]

I took from this episode the words "processes" and so far "monologue". Processes to one's art is very important and so that was my favorite part.

[@missedieskitchen6292]

This is such a GREAT MASTER CLASS!

[@therealestatebarber1]

Swear I was like this is a real high level convo and you can get lost if you don't pay attention !

[@lequiakambui9515]

So good. This was my first time seeing Loon and hearing him. Great guest episode, great conversation. Asking questions is a must 🙌🏾 Thank you EYL, I will be watching this again!

[@isaiahkinglj1148]

Loon a real one. Give real game to us young bulls

[@los2cracs309]

I can't lie I use to not like loon but he has grown on me as of late

[@teegreenburg]

Excellent discussion!! Didn’t even feel like an interview.

[@32icee21]

Much gratitude to the brother loon he making history an watching him evolve at this rate is true work of God!All blessings my brother Ase Ase

[@JJ18_]

Thank yall for this. Starting my podcast next year, this is perfect

[@start501podcast]

Dope, dope convo... Inspiration for us upcoming podcasters 🏆🏆🙌🏿

[@tedallen7836]

Amazing interview! REAL VALUE BEING SHARED

[@easy8325]

Great show from start to finish 👍🏿

[@Brianpicatta]

Insightful- these fellas are 💯 Thank you for what you do, for real for real.

[@TionnaSmalls]

First time hearing of this guy. He's earned a follower!

[@WendellMosby]

Ive never skipped forward more on one your episode's.... Glad you guys can ✔️ the box on this one.

[@Oneconservativechic]

I love ❤this episode. One of the best ones yet Guys ❤ y’all

[@noone2838]

This pod is really shots at the big guys. They subbing so much.

[@RadiantThoughts_]

Excellent interview for me as a up and coming podcaster‼️

[@DetroitMetroPlugPodcast]

Thanks for sharing game in the Podcast space. Great Episode!

[@truthjohnson4762]

Super dope show. This is very important to the people who won't even watch.

[@1commenter2comenters]

Super refreshing to seeing a building session.

[@moneyisathing]

Great episode 🎯

[@ceejaii5318]

Powerful awareness. 👊🏾

[@jaiquanb7218]

Another great episode‼️

[@tpa6laf]

This show was fire. I don’t know who homey was but I felt every moment of this.

[@BuildingLeaders]

I like that you pack different when you travel alone...

[@dafingaz]

So many gems!

[@GaLlarz68]

Yooo I know this one gone be dope!

[@budgetthebag]

Great discussion gentleman.

[@poolsidepoliticspodcast]

Great interview 🎯

[@itsuptherepodcast]

Appreciate you guys great conversation

[@DonGriffinJr]

Great podcast btw a funnel is being able to track your potential customer journey that way you can have automated actions for each step of the process to increase the odds of them buying. It also helps for knowing what you need to fix based on which part of the funnel/ sales processes has the most decreased numbers. You determine what gold is in the bottom and what happens before during and after.

[@swainmoneyymusic]

GREAT VIDEO. Thank you

[@Livefromthewhytehouse]

I’m the same way, I’m always w something on mainly pods n KZbin.. I used to have music but I don’t like many anymore, I listen to once they drop n back to voices.. n i sleep w them on..

[@mattiebmusic]

This was a great conversation!

[@graematter8116]

Great podcast episode

[@FNGstores]

“They got bricks in Cali for ten, I can’t get out there.” 😂😂😂 42:32

[@pivot7897]

Good one thanks 💯

[@006G1]

Buddy just going around talking about ads.. crazy work

[@corybaby101]

Love it Mane

[@gussup7986]

Power for PODCAST comes when operating in Groups… Associations. There is no place for distrust… back stabbing. Group Power will keep it strong and growing

[@gussup7986]

We need stop with word of distrust

[@FactsNeverLies]

Charlemagne put him on just like the rest of’em.

[@ArtAboveReality]

This brother is a 💎

[@aaronjones8682]

Great Episode

[@Sam-E777]

Role models!! real life men!!

[@GreenBeretChronicles]

Calibration is key

[@YAKUILLASIN]

Good show gentlemen 🙌

[@misscathyleads]

They find you now. We are the biggest consumers.

[@LadyLuxstar]

43:16 I felt that

[@djbigdoggtv]

Great episode

[@eyeamyouareme]

34:44 Willy Lynch Letter ✊🏾💯

[@missedieskitchen6292]

There's that WORD: Perpetuity! People sign and don't know the language.

[@shawnv.5967]

Great interview. Great job Loon!!!

[@May_arcangeltv]

Paradise is fun life! Simiple

[@TheBman777]

I’m new to the channel, do they re-upload the lives as full videos? I’m an hour late

[@Cre8tiveGOD]

Top Tier Game Giving

[@anapena1495]

eyl got a real nigga on there with this one salute to loon

[@backtolove]

amazing game was dropped on this episode

[@Byron-mz7ex]

The Jay-Z and Dame Dash of the Podcast world 🌍 😅 EYL with another fire feature 🇺🇸🇯🇲💵🤓📚 Im hear to learn im hear to earn 🤑

[@BrianThomasII]

💎

[@memepapi]

This thumbnail is hilarious is he a mafia boss what’s going on here 😂

[@demodeiowa]

Do you guys cover the Corporate transparency act for 2024? It seems that most llc holders are unaware of this act

[@OfficialRonChristopher]

Great interview about podcasting. Maybe we should form a union

[@May_arcangeltv]

Word, we looking for the new higher level business! No threats...im here to teach!😂

[@missedieskitchen6292]

Get to the connect! Frank Lucas!

[@bookido]

What is name of his podcast?

[@jenndfrig]

This would have been so much better if he let the hosts finish their statements

[@May_arcangeltv]

Oh i wont write da codes anymore thats all, hey the video was fun for me😂

[@realliveblue]

Good game

[@misunderstoodkj]

@1:40:20 schedule

[@Welcometothenow]

This is a great interview, but the questions are not being answered. I’m still trying to understand how to turn a podcast into a business. The question was asked, talked over, then onto the next question.

[@Kingtut111]

Ads and merch. You have to think of it as a tv network and your selling slots for commercials. What you’re worth will be determined on your audience

[@gvibes9223]

Damn loom gotta let them talk sheesh this ain’t a monologue my guy lol

[@moneyfeinbusiness]

The crazy part of this is thanks to AI the "lawyer translating contacts" part will be the way of old 12 months from now.

[@basketballhustletv3873]

Loon is a smart guy, but respectfully he must listen more. He tends to cut everyone off when they’re trying to make a point.

[@Ephesian_SDS]

🔥🔥🔥🔥🔥

[@streetpushtvtheagency6900]

DOPE

[@zl1463]

I thought Loon was a real one until I saw the clip of him trying to play Dr. Umar

[@ArtTheSinger]

As a black man that has always been knowledgeable in finances and in my career. When I would willingly want to give advice, people didn’t want to listen because people think of black as poor, poor in knowledge. So it got to the point, I don’t have time to deal with that energy. I feel thats why some black ppl don’t take time to give advice or knowledge.

[@damonneshahogan5823]

❤

[@AudioCoffee817]

Wasn’t Charlamagne an apprentice under Wendy Williams way back when?

[@jaysonebryant]

good convo but maybe i've been under a rock cause I am not quite sure who Loon is seems like he's making moves, seems like he is aware of some things but come on he's shootin and without saying names we know whos name is on that bullet.

[@May_arcangeltv]

Yo he aint right at all hacking my amazon to theft our future clouds, word is born

[@gloriamitchell3518]

🤩🤩

[@missedieskitchen6292]

Every time I hear the word perpetuity, I think of the comedian.

[@May_arcangeltv]

Hey listen we need to be translating...xxx! I traveled many dimensions to help yall nothing else to say to yall.

[@May_arcangeltv]

Trey from Tennessee what the guest stole his family castle?😮

[@motivationaltwist7026]

👨🏽‍🏫💪🏽

[@May_arcangeltv]

Family listen the older age faimly is tapping into the youtube channel and get our increase but leave me and us woman poverty when they see us looking for you, word born..i remember all of you family

[@1therabbithole]

Loon clearly speaking on Joe Budden. 😂

[@Livefromthewhytehouse]

Ngga said if he was turning the wheel I’d pay $2k lol but not to just set n forget haha

[@monicasalvador4245]

31:34 Gillie or Joe Budden ?

[@May_arcangeltv]

Yup, yall need to make dat chicken just if, word born! I said hi now im gone simple...im an Indian inventer facts!

[@irickyanderson]

What's bruh Pod?

[@May_arcangeltv]

Oh faults i thought labron james was going air tonight...ill find a new channel

[@May_arcangeltv]

Yo keys i sent him to a past dimensions speak lovely the guest and winner her if he hate

[@macencity06]

I thought he was juelz Santana 😂

[@May_arcangeltv]

Lubbie tell that stranger thang dude he gets nothing from our wallets, word born🎤 drop my mic at you big toe

[@user-vj1zi8tu5k]

Busy-ness does not = Business