2024 Goals For My SMALL CANDLE BUSINESS: How I Plan To DOUBLE MY REVENUE This Year!

Last week I shared with you guys how much I made in 2023... And how I was disappointed by that... (Checkout that video here: • How Much My Candle Bus... )
So I thought I would share with you the goals I have this year as well as the "Action Steps" I plan to do in order to reach those goals! I would love to hear about your goals and dreams for 2024 in the comments below!
Let's Hangout Between Videos!
Website: the1994candleco.com
Instagram: / the1994candleco
Facebook: / the1994candleco
Tiktok: / the1994candleco
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Stuff I Use For My Business (Some links are affiliate links which help my channel and business grow at no extra cost to you!)
Photo Surfaces For Product Photos:
Replica Surfaces: www.replicasurfaces.com/the19...
Use Code: "PHOTOS12" at checkout for 12% off your purchase!
Matte Black Candle Tins: amzn.to/40xiV7W
Matte Black Candle Jars: calcandlesupply.com/13-5-oz-m...
Wax Melt Clamshells: amzn.to/3lCYSGq
Wax Pouring Pitcher: amzn.to/3JFyjsj
Matte Black Room Spray Bottles: www.premiumvials.com/4-oz-mat...
Digital Thermometer: amzn.to/40hmFuO
Piston Funnel I Use For More Precise Filling: amzn.to/40JDNsj
Presto Pot Wax Melter: amzn.to/402Bscx
Shelf I Use To Hold My Presto Pot: amzn.to/40AtYNB
Glass beakers For Measuring Fragrance Oil: amzn.to/3JHNtgG
Glassine Bags For Wax Melt Samples: amzn.to/40c3C4N
Square Mold I Use To Make Wax Melt Samples: amzn.to/3LP92i0
Large Bottles for Pre-Mixing Fragrances: amzn.to/3LM9Q73
Glass Stirring Rods: amzn.to/40tP15b
Pipette Droppers: amzn.to/3lGX5jy
Funnel Pitchers For Making/Pouring Room Sprays: amzn.to/3FQpZot
Funnel Set For Pouring Room Sprays In Bottles: amzn.to/3K3f6Sy
Polymailer Bags I Use To Ship Wax Melts: amzn.to/3ZdLMgw
White Honeycomb Packing Paper: amzn.to/46iassy
Kraft Honeycomb Packing Paper: amzn.to/40vMWoS
Krinkle Paper: amzn.to/3PKs9Kg
Postcard Paper I Use To Print Candle Care And Thank You Cards: amzn.to/3LOJiSX
Packing Paper To Wrap Candles With: amzn.to/44SuzwX
Shipping Scale (Would not Recommend For Weighing Wax\Fragrance): amzn.to/3Zf6KLS
Rollo Thermal Shipping Label Printer (The One I Use): amzn.to/3ZeOSkk
Rollo Thermal Shipping Label Printer (Newer Wireless Version): amzn.to/3JIfJQj
Rollo Thermal Shipping Labels: amzn.to/3lzVexd
Rotating Pegboard For Holding Wax Melts (Holds About 120 Wax Melts): amzn.to/42CcIcG
Pegboard Hooks: amzn.to/40Aq6fx
Acrylic Sign Holders: amzn.to/3rRXEKm
Tent I Use For Events: amzn.to/44U5WzS
Foldable Wagon For Transporting Things During Markets\Events: amzn.to/3Kfs28h
Thank You Bags For Events: amzn.to/40d3MJc
Money Bags For Events: amzn.to/3K6g7ti
6 Foot Folding Tables: amzn.to/45c058U
6 Ft Fitted Tablecloths For Market/Event Setup: amzn.to/3ZdENnO
Where I print all my business cards/signage etc: www.vistaprint.com/
All The things I Use For Product Photos:
Hard Foam Photo Props: amzn.to/3rQmXwv
Camera I Use For Product Photos: amzn.to/3no0i8G
Updated Version Of The Lens I Use For Product Photos: amzn.to/3LOHGrY
Lights I Use For Filming & Product Photos: amzn.to/40vOm2G
Stuff I Use For KZbin:
Where I get my music for videos: share.epidemicsound.com/axc08j
Camera I Use For Filming Videos: amzn.to/3JJ4QO1
Lens I Use For Filming Videos: amzn.to/3lDeb1M
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DISCLAIMER Always make sure to test your candles and never just use my (or any one else's) process without testing. Every wax, wick, and fragrance combo can and usually will change your entire candle! You MUST test before selling your own candles.

[@laurabiancalana3266]

Sounds like a great plan. You’ve got this!

[@the1994candleco]

Thank you!! Hoping it’s a great year for you as well! 😄❤️

[@Phantompoodle]

I randomly came across your channel and I like! Thank you for sharing this part of your journey. I love hearing about other small businesses in the beginning of their journey. I know you mentioned the lady for the ad course, she sounds awesome. Another good resource I’ve come across is Jance Chartae. Her KZbin channel is so informative and I love the monthly membership. There’s a ton of courses of ads, marketing, content creation, etc. just everything you need for a successful business. You may find her helpful as well.

[@the1994candleco]

Absolutely!! Thanks so much for watching! ❤️ Ohhh good to know! I’ll definitely have to check her out!

[@carolacarola6137]

Must give ourselves the grace. Success comes naturally when we’re in a good mental state, working and knowing our limits😊 Can you drop the link to this Facebook ad course?

[@the1994candleco]

So true! ❤️ Absolutely! www.jbctrainings.com/facebook-ads-bootcamp-video

[@lindaadams5124]

omg that is what I have done I can't get my candles up and running I just left my job 2 weeks ago and so far, I'm booked into 6-night markets and have my Sunday morning market. I find better at markets then online people like to see and smell but good luck with your goals this year.

[@the1994candleco]

That’s great! Yeah we’ve had some really good markets.. I just don’t really enjoy them! 😅🤣 I mean if it’s one I know is worth it I’m all for it. But we had so many this year that just had really low attendance and they charged way too much for the vendors to be there. Lol.

[@lindaadams5124]

I know that can happen but guess it's the chance we have to take so hope it all works out for you this year, head down be strong@@the1994candleco

[@Soulful_Spirit_Candle_Co]

Love this ! I’ve decided to basically do a re do , refresh if you will lol adding a new vessel or 2 and going back to my original vessel style + working on cohesiveness with photos and such , the one thing that has been the most challenging is my customer base is all over the place with their taste in scents so it’s hard for me to just lay down a “signature” line , but I have to figure it out because it’s costing me more than I’m making especially when I get a request for a scent that I tried 2 yrs in a row it failed and 1 person 3 yrs later wants that one 😂 , I do believe giving yourself grace is very very important, I am my own worst enemy & critic , then I don’t want to do anything 😅 so I’ve been moving into the new year slowly and re doing wick testing for these new vessels…. It’s gonna drive me batty 🤣 but hopefully it all falls into place and I wish you the very best and let’s hope 2024 isn’t like 2023 , I honestly am still trying to figure out last year 🤣 thanks for this video , it was most definitely motivating and I needed that 😊

[@the1994candleco]

Yeah so honestly I call it a “signature line” just because I felt like “year round line/collection” whatever just sounded “eh” to me. Lol! It’s basically just a line that I have available year round and I wouldn’t say any of them necessarily go together! They basically just all hit the main scent categories like floral, fruity, bake-y/foodie, masculine, earthy etc! Just so basically anyone can probably find something they would like any time of year! Haha! And yeah I hate when I get those requests cause then I’m like “should I bring it back orrrr?” And I second guess everything! 🤣

[@the1994candleco]

And I think we’re all still trying to figure out last year! 😮‍💨🤣🤣🤣

[@Soulful_Spirit_Candle_Co]

@@the1994candleco yes ….. yes we are 🤣

[@niranjandolai-so4tj]

Nice business ideas ❤❤❤

[@the1994candleco]

Thanks for watching!! 😄❤️

[@niranjandolai-so4tj]

@@the1994candleco your contact ideas is very good If you do proper SEO on your video and add video thumbnail well then your content will reach more people.

[@niranjandolai-so4tj]

@@the1994candleco your business ideas is very good if you do proper SEO on your video and add thumbnail on your video then you will get reach to more people.

[@lovefrommichigancandlesand5813]

I hope to get to the point of leaving my job I hate 3rd shift

[@the1994candleco]

Ugg yeah I don’t miss that shift. Only worked it at one job but it was rough!

[@JacquelineFalls54]

Do you pay a marketing team including someone who does SEO or do you rely on yourself to drive traffic to your website?

[@the1994candleco]

Lol!!! I wish i was killing it like that. It's just me myself and I over here. lol! But marketing\communications is my full time job (at the moment! Leaving in August to do this full time! 😁) So I at least somewhat kinda sorta know what I'm doing but also not at all in the same way. lol! 🥴

[@JacquelineFalls54]

@@the1994candleco Maybe now that you are full time you will be "Killing it like that".

[@Jefwild]

Is there any way of contacting you ?

[@the1994candleco]

Feel free to email me [e-mail] or message me on Facebook/Instagram! 😄