2024 Lead-Gen Campaign Overview For Beginners Walkthrough | EP 16

Kicking off our new series, Google Ads for Beginners, Ryan does a high level walkthrough of the Google Ads Campaign dashboard for lead generation.
Ryan also speaks on what he looks for in the Google Ads Campaign overview dashboard for a lead generation client.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
-Campaign Overview Section 2:32
-Impressions 5:49
-Time Periods 6:06
-Average Cost Per Click 7:47
- Click Through Rate 7:54
-Cost Per Conversion 9:21
-Conversion Rate 10:21
-Search Impression Share 14:22
-Search Lost Impression Share Rank 16:38
-Search Lost Impression Share Budget 17:05
-Impression Share Top Vs Market Share 18:35
-Customizing Campaign Columns 21:44
For any Google Ads related questions, email [e-mail]!
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A special shoutout to my client Carl for allowing me to use his Google Ads account as a demo for this video 🙏🏻