20Books Vegas 2021 Day 1 - Elana Johnson - Rapid Release Marketing

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Keywords: Keynote, Business
Speaker: Elana Johnson
Description: A Rapid Release marketing tactic is so much more than "publishing fast." At least it should be. I've done the publishing fast thing, and I expected to level up my income simply by having more books. All that did was trap me on a hamster wheel running at 105 mph and leaving me flat on my face - with the same amount of money coming in. Then, I got smarter, and I realized that Rapid Release is a marketing tactic, and if utilized as such, it can take you from one level to the next in your small, self-publishing business.
You can still be on the hamster wheel, but perhaps you'll be able to afford the Mach-R (Super-Charged Rodent) version, because your bottom line should increase with these marketing strategies inside your Rapid Release schedule.
Resources here: elanajohnson.com/rapidrelease
Presentation Notes: drive.google.com/drive/u/1/fo...
20Books Vegas 2021 Conference Presentation List drive.google.com/drive/u/1/fo...
Disclaimer: The views of 20Books Vegas 2021 guest speakers are their views alone and do not represent the views of 20Booksto50k(R) or the conference or the conference organizers.
Bio: Elana Johnson
Seven-figure author, three-time USA Today bestselling author, and Top 10 Kindle All-Star author. Author of clean/sweet romance and women’s fiction, as well as non-fiction for other Indie authors.
Name pronounced: E-lay-nuh
🏖See my clean beach romance at www.elanajohnson.com
🐎See my Christian cowboy romance and family saga at www.lizisaacson.com
⛵️See my heartfelt women’s fiction at www.authorjessienewton.com
💡Authors: Join me for Indie Publishing tips, tricks, and inspiration on FB in my Indie Inspiration group: www.facebook/groups/indieinspiration
Read Craig Martelle's Successful Indie Author series:
SIA1 - geni.us/BecomeSuccessful
SIA2 - geni.us/ReleaseStrategies
SIA3 - geni.us/Collaborations
SAI4 - geni.us/WriteCompellingFiction
SIA5 - geni.us/PricingStrategies
Disclaimer - If you're in the US, there is an embedded affiliate link where the author gets a small percentage of revenue from the sale, but at no additional cost to you.

[@carneliancaryatid]

I've listened to this one twice now, and will likely listen to it a dozen times more over the next year. Elana takes such a practical, relaxed approach to marketing. I love the "do what works for you" mentality. So refreshing.

[@stefanielozinski]

I come back to watch this probably once a month, is that crazy?! This talk always hypes me up!

[@themidnightquillpodcast4573]

As a fledging self-publisher and a ghostwriter this is so inspiring! I'm so pleased that successful authors are making information like this available to all!

[@richardkeenan3079]

I cannot wait for these and this one! A huge thank you for you all posting all these amazing sessions! As a new writer writing my first fiction novel, thank you!

[@StaceyMONeale]

Next year I hope they give her more time. She is a wealth of information.

[@maryannarose9057]

This!! Omg, yes! I could just listen to her for hours...it feels like she could tell me exactly what I'm missing in my marketing lol!!!

[@RandyeKaye]

What a gift to make these presentations available! My book is being released in a month or so and I’m learning so much! Thank you

[@londongal3732]

Great, insightful speaker. Very motivational. Entertaining how she refers to herself in the third person when discussing the books under her pen name.

[@paulinathomas9865]

I love seeing success, especially as a woman. Elena's a great speaker and inspirational :)

[@bigphilly7345]

This woman is fantastic. Very helpful presentation.

[@Tierraje]

She is just phenomenal.

[@alisonwelch850]

This is awesome! I thought I had to build my backlog up first before actually marketing them :) I will be going through my three books and looking at my advertising. Great talk.

[@Financiallyfreeauthor]

I enjoy your books about this, so nice to hear you speak on it!

[@hannahferguson958]

Amazing talk. Thank you so much, Elana! Learned so much once again. 🙏🌷

[@choosehappiness888tarot]

Wow! So much great information!❤

[@carolyneaarsen413]

Such a great talk! Loved it and learned so much.

[@evemarian_author]

This was a fantastic talk. Thank you!

[@elainebateman3443]

This is fantastic. Thank you.

[@ChristieAdamsWriter]

Thank you for the inspiration

[@openhousesforsale2056]

OMG, I am trying to write a book a year and challenged. I don't know how someone writes 20 plus...

[@michaelcain9324]

May 2nd 2022.

[@WhiskeyBlack777]

So WHY exactly is Dec 27th a "cash cow"?

[@FeelGoodFiction]

It's the cash cow, because that's when the holidays are over. People have new devices, gift cards, and TIME. Most of all, they finally have TIME to get back to what they love - reading. I see it every year - increase in sales and pagereads from Dec 26/27 - most of January. It's a wave I try to ride year after year after year. :)

[@nuwoman7234]

Am I the only person who can't hear anything on this talk? I've tried it on 2 different devices.

[@kit888]

I installed a volume booster app on my phone.

[@andrewcooper5452]

Headphones? Works well for me on MacBook air. She does speak fast and I have tinnitus.

[@gray_mara]

I listened on Bluetooth headphones and got a LOT of interference. I kept listening because this talk is AMAZING. Then I listened without headphones and the quality was fine.

[@deniselong9361]

Poor audio. So hard to hear😢

[@20Booksto50kRLiveEvents]

Please follow the instructions at the top of the video description if you are having sound problem.

[@penelopesilver8509]

Why is there no sound? Just a mirmur way far off.

[@20Booksto50kRLiveEvents]

Please follow the directions at the top of the video description if you are having sound issues.