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2nd IECON (INTERNATIONAL ECONOMICS AND BUSINESS CONFERENCE) “The Role of Artificial Intelligence in Enhancing Data-Driven Decision-Making and Innovation for Sustainable Growth in Economics, Management, Accounting and Taxation” Hybrid Conference | Saturday, 14th December 2024 | Balai Sidang Unismuh Makassar Organized by Faculty of Economics and Business, UNIVERSITAS MUHAMMADIYAH (UNISMUH) Makassar