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[@Mikalos]

Plot twist, this is the marketing and now people know

[@Methos_]

it's absolutely marketing lmao. But he'll only make like $5k in sales from this

[@tylorban]

know what?

[@PAR-Old_PC]

Just checked twitch... No one is playing still :(

[@PmdTV4]

yea but this is a great video.

[@nolanvanderwerff5145]

100% this is the marketing

[@saybrowt]

"Even with my marketing" Dude what marketing? Nobody even knew this game existed. Selling 3k copies with 0 marketing actually is great

[@Dewillo344]

Realistically far more than 1 million people knew it existed. It got a huge amount of free marketing from Mizkif, Asmon and some other streamers playing it. Mizkif's stream and vods have over a million total views each and his fans are more likely to want to buy it than some randoms. Yes they could have done even more marketing but that would have also cost a huge amount of money and when the sales aren't there there's no reason to expect a positive return on any more marketing expenditure.

[@jondoe8762]

first time i heard about it

[@WhitePerial]

i see youtube frog. Never heard of OTK game expo?

[@db5094]

That is not sufficient marketing mr twitch frog ​@@WhitePerial

[@saybrowt]

@@Dewillo344 Idk, who has the time to watch 4+ hours of content with a lot of downtime between all the good moments? Especially on longer stuff there's a lot of ppl who dont watch all the way to the end. Why didnt he make like a community post teasing his game on yt and like a month before release a teaser? Definitely a missed opportunity in terms of marketing.

[@roachsyrup]

Bro this is literally the type of games that i buy every single time and I HAVE NEVER SEEN THIS GAME IN MY LIFE, start marketing bro😭🙏

[@Tomiply]

I saw it on my Steam page lmao. Then I saw Asmongold playing it, then I realised it was a game produced by Mizkif. I guess because I play so many indie games on Steam, games like this pop up.

[@starbeast6313]

how did you miss the 15 times he talked about it on otk's game expo even shroud called him out on it.

[@erwinhun]

This video is literally marketing

[@shanustheanus]

You sat through the whole expo? Honestly impressive. ​@@starbeast6313

[@scottgarou1018]

he did 0 marketing lol

[@haphapp7282]

Bro is actually braindead for not marketing his game

[@zakschickler4073]

Did u realize this is the marketing, he said an update is coming meaning its not dead

[@Gleidur]

Bro, the game being difficult is not the big problem. It's the non-existent marketing. You have insane connections, pump more into marketing. Make streamers play it as a challenge

[@Dewillo344]

Lots of big streamers played it for free.

[@joeswanson9069]

I didnt even know this game existed... i didnt even know miz was making a game.

[@Titi-pu2hl]

that's just copium, the game got insane exposure from OTK expo, asmongold, miz himself and other streamers, probably way over a million people saw it.

[@travisrameysadler9924]

he'd rather just keep borrowing money from Emi lol

[@MikeHoopla]

Just make the original "nightmare mode" and add checkpoints for the normal mode, then focus on marketing

[@K00Ik]

Oooo definitely that'd be really cool

[@MidnightNyu]

Don't want to be that negative andy guy, but telling other streamers to play it, would've been good, there was literally non-existent marketing towards the game.

[@Hay_aku]

Exactly. His superpower in this case is his connections. He can send a free key to 50 big streamers (friends) easily. Instead it seemed like he didn't care to promote it on/post release at all other than streaming it himself. It pained me so much because this game does deserve more attention than it got. Instead it hit like 5-10% of what it should have.

[@Rybread]

was just thinking this. ive seen tons of his videos over the last 3 or 4 years and this is the first time ive even heard of it

[@OTK_CONTENT_CLEARS]

They all wanted to get paid to play it.

[@turbochoochoo]

I watched Miz, Emily and Soda play it. It's just not a good stream game. The game was too hard and took too long to make any progression.

[@leetwafflez]

been released since August 2nd and this is quite literally the first time i heard it.

[@ablative1732]

Copium starts at 8:28

[@lizardman1303]

Damn they wrecked that dude .

[@zcsman7878]

next video: My Hair Transplant Failed.

[@drmoss6950]

It did 🙂‍↔️

[@eighter5720]

It takes like a year for it to show a noticeable difference. So, that video will be in like 11 months. Lmao

[@dnbaddict]

Dude 😂

[@z3r0PoinTs]

@@eighter5720 Salah from Liverpool got one two months ago and has a perfect hairline LMFAOOOOOOOO he got hard scammed

[@kenbrock5441]

he rode around on a bike for days in the summer and jumped in a chlorinated pool

[@kellocksflakes]

weird that Esfand 24/7 stream adhd adderall andy hasn't even played the game for an hour to promote it.

[@breakerII]

Funny thing out of all this is people getting mad at his friends for not wanting to play this boring ass game😂

[@SlavesGaming]

so weird 🥱

[@adjam4014]

He says the game failed and yet I never knew it existed. 😂

[@Gnogginog]

Miz ask the devs to add an option to enable and disable checkpoints. That way you can also keep the game how you want it

[@1tsS0Aw3some]

Checkpoints are a great idea for the average player-friendly mode, but I think you should consider leaving a 'hardcore' mode which doesn't have the checkpoints for the players who enjoy the challenge.

[@Vuhdu]

It will be opt-in You'll be able to enable checkpoints through the gameplay tab in the settings menu

[@koijoijoe]

The software problem as old as time. They absolutely need to give people the OPTION. Have a default mode that's what u think is best, but allow people to choose if they actually care to go into the settings.

[@Esanchez18]

Bro didn’t bother cleaning his mouth 🤣

[@ToeKneeRad]

Looks like my nephew after pizza day

[@jocen3]

@@ToeKneeRad cheese doodle eatin ass

[@NickTriHard]

Be nice he has autism spectrum disorder

[@wish]

I was the 2nd person to beat the game just gonna leave my opinions. The game had zero playtesting, was broken at launch with softlocks and bugs, the balancing is terrible, the menus were broken, had no marketing at all the entire foddian community was left in the dark and introcar who would have fixed half the problems was left out. Also checkpoints are a terrible idea just balance the difficulty and level design. The core mechanics are fun the music and art are amazing it has positives it just needs a big patch. I can't believe 300k was spent and the actual foddian community wasn't even involved in testing. Hope it succeeds going forward.

[@jupiterwarrior2645]

PLATFORING ASIAN WOMEN.........I DIED OF LAUGHTER

[@DingusDonuts]

The soundtrack to Unrooted is beautiful. I was genuinely impressed how well it accompanies each level of the game.

[@MagzClassical]

ive been a fan of your content since you started development of this game, but seriously? NO advertising, 1-2 streams a week for the past year, didnt ask anyone else to try it...? What did you expect?

[@McACompanyPL]

3:39 GOOD ONE MAT

[@Zephhi]

You're a Twitch streamer with a ton of money and did almost no marketing whatsoever. Hell, you didn't even send Steam keys to any of your friends to play the game. I really doubt you asked them to play it either. It's on you man. The game looks awesome though so I'm proud of that.

[@DIDeusIratus]

I legit have not seen this game mentioned once in the past 4 years

[@lvl-3bot]

Blud did not market his own game at all. 💀

[@koijoijoe]

I love how the math miz did when he recorded the video is always wrong compared to the math done by the editor lol

[@AkMega]

3:30 Classic

[@lacyclipz]

14 years working in the game and the influence industry and tbh your manager helped you alot dont get me wrong, but you need more people to push things that are important (anyone that study the market) already knew that a game that hard would fail, is the same with the fights (my friend works for UFC) and melee clearly miss the point on telling histories and alot of the things that make UFC be what UFC is, same with the gym... I really hope that you find someone that could help you not only not loosing money but bringing your cool ideas to the big public, you deserve!

[@RacoonProds]

As other have said, the biggest issue is the marketing. Your own viewers didn't even know it existed.

[@_nilleke_]

Not enough play-testing was done probably. I understand that you as a streamer might not like checkpoints, but you can always have a normal and hardcore mode (with and without checkpoints). Definitely not enough marketing, but despite the lack of marketing 3k sales is a lot. With some extra marketing and small changes like the checkpoints it can still do well.

[@Me-ui1zy]

Even tho Jump King was a big meta, did the game sell really well? It feels like the style of game that the majority of people are more interested in watching than playing

[@JACpotatos]

Over half a million unique players on steam

[@PeidosFTW]

Google's saying it sold ~100k units, which with the price of 12bucks is 1.2 million with steam's tax, it's about 800k

[@JACpotatos]

@@PeidosFTW every player tracker I've seen estimates over half a million unique players on steam.... And it also released on PlayStation, Xbox, and switch. The game definitely sold at least a million between every possible platform

[@PeidosFTW]

@@JACpotatos I just searched for steam numbers and all of them were around 100k, didn't even realise it released on other platforms. Thanks for the info

[@LN-fk3ng]

There was a game? Lmao, no marketing Andy

[@haphapp7282]

This is the first time I’ve heard of this game😭 and bro’s wondering why it failed 🤦‍♂️

[@Stuckin92]

Been watching Miz on and off since years and never even heard of this! Honestly the checkpoint thing could make this a nice indie project! The music and art looks legit good! Reminds me of like Ori meets Animal Well (too high a praise lol?)

[@Tomiply]

That part around 9:40 hit hard. It's not easy for indie games. I always play a lot of them, because I just like trying a bunch of different things, but the majority of people don't play many indie games. It's a shame.

[@clidetheprod]

Next video: My cat failed.

[@Vunar360]

When cat has a disease

[@TheWizardsOfOz]

Wait it looks actually sick.

[@CarrotsNstuff]

MIZKIF! if you want the checkpoint system to help your game, make sure there is an OPTIONAL checkpoint settings option. Then, you can have streamers and freindgroups (hopefully a ludwig stream) race or compete to beat it on a clickbait hardcore difficulty.

[@AlienYogurtPot123]

It's clever to say your game failed... yet it has not failed.

[@frogliza9977]

Checkpoints in the normal game would be good but I think there should still be a 'hardcore' mode without them

[@MizkifSpanish]

Game is beautiful and very impressive for a first release. WoW wasn't Blizzards first game! Hope the team keeps growing and working until they create something legendary

[@hexbug4168]

Any reason why mad mushroom wasnt involved with this game?

[@anders940]

10% ROI? more like 3% for your investment 😅

[@saiya2521]

Does this mean we're getting the camping stream or

[@ablative1732]

Did he already do the cross-country road trip stream?

[@Pilusajaib]

​@@ablative1732he did that already

[@satinerose]

Unrooted is beautiful and I love the music! I coudn't keep streaming it since I couldn't progress much, viewers would lose interest and not watch my stream until I switched to another game. Being stuck on the first level was too repetitive and I didn't want viewers to suffer with me 😂 I love the idea of checkpoints and I hope the game does well overall. I hope the dev team creates more beautiful games with the same aesthetic or makes a spin-off game using the same characters and world, to somehow create an RPG and/or farming sim type of game. I would like to explore the world of Unrooted, learn more about the characters and their stories in more immeressive games in the future.

[@bananaking1288]

rumor has it the game was done in 1 year and the rest of the time was for someone to beat it to make sure it was actually possible to beat

[@hitokz]

12:27 Alinity Catching Strays😭😂

[@vangoghsseveredear]

>game came out literally 2 weeks ago >nobody has ever heard of this game before >had 4 years to market it, didn't "My game failed" lmao

[@blitzar2258]

Seeing the title change from 'I Failed Again.' to 'How I Lost $300,000.' in real time is hilarious lmao

[@peterkovacs9951]

3:39 now that was actually a real good one in a minute

[@MiralGandhi]

Didnt even know the game was out

[@felicitywright9703]

4 years to make a 2D platformer like this is kinda crazy. The game does look good, and I'm sure the assets, story and music are great, but 4 years is a hell of a long time to make a game like this imo.

[@youbekay]

Definitely has nothing to do with being a 2D platformer lol

[@Hisui1859]

The issue with making games that many people don't realize is you're fighting a couple dynamics. Timing is one because when you attempted to make the game during a time when jump kings was popular it taking 4 years to complete meant that many of the 3d jump games had time to be built and well established. While there are gamers who enjoy the 2d art style there are always a lot of people looking for the newest and greatest. Marketing is another area it's true you have a huge following of subs and you would think that could pull in a huge potential with marketing but part of it was the time it took for the game to come out 4 years. But you also then have to still do proper marketing steam doesn't do much to promote many games that's often why before building an idea people are usually looking at building traffic and hype through test runs and positive marketing through Google and SEO optimization. Then there's the game as well unfortunately when talking about a game that's super hard to beat that also creates a niche. Most people don't want to play challenging games at least not to the point where they get blocked from moving forward and want to pull their hair out. Streamers play games for entertainment for viewers. The average player wants a fun experience that makes them feel rewarded for playing. When I used to code for a game server and making quests or monsters too powerful or would require strategy to complete it the general forum topics where more this sucks can't be completed and when only a certain couple groups would complete it proving it possible we still ended up having to tune the content down otherwise people would stop participating. Its same thing in a game like Path of Exile only 10% of the player base does most of the tough content in the game and that's your streamers usually or people who just have a 14 hour day to spend in front of your computer. Maybe 40% will get into the end game while the rest of the people might not even get through most of the acts in most leagues. So the bottom line is there's just a lot of dynamics that come to making games but selling 3,000 copies is still an achievement and hopefully you'll get more streamers playing. That or if most people don't complete the game hold a contest and make it so first person to beat the game while streaming it wins something. That will help sell your game or at least bring it to the light.

[@RealWithSpliff]

make the checkpoints a separate game mode so people can struggle if they'd like

[@PrOtaku123]

Never knew this game existed

[@mlopez1134]

why dont they add raising water level that your seed thing can float in as a check point to prevent you from falling all the way

[@CxClips]

The tomato sauce or whatever it is around Miz's mouth added a depth of flavor to this video.

[@christiankotsakidis7506]

Even the good leaders make poor choices, the best take responsibility for them. - Kratos in God of War 4

[@Phetroc]

I’ve never played it before and I’m already a sucker for the art design.

[@MisterJack2023]

3:35 I did not see this coming that shit was hilarious

[@PeidosFTW]

4:29 you can make checkpoints optional tho, also marketing isn't you and asmon playing the game for 20h

[@MandenTV]

Mizzy fell off HARD lmaooo

[@StanleyKubick1]

movie studios usually spend 50-100% on marketing, on top of the movie's actual budget

[@ShawmMarion]

its only been a week and a half buddy, im sure it'll pick up soon from people who are fans like myself sharing it and also those who love hard platformers, im downloading it rn as i write this and look forward to it, i feel the price is a lil low which is why you're feeling like you went bankrupt (i saw the original title, and i feel you "didnt fail again") like i said, its only been a week and a half, no need to press yourself so much, ik yall put more money into it than how many times its been sold so far, but 3k sells in a week and a half of it being out for a streamer making a game isnt too too bad, its just a new game and i feel as long as people who love you and people who love platformers love hard plats like this, i feel its gonna sell well, just hang in there and im sure it'll pick up bro 💕 much love and i cant wait to play it when mine downloads!!

[@ShawmMarion]

i'll send extra to you too when i get paid next week if you want as well, i'll be chillin at that point so im good with it if you are bro

[@musSSS_]

Miz really ended the video with a brofist after saying that he lost 300k

[@chung4real]

He didn’t go bankrupt. Mans making over $1 million and even after taxes he still makes $700k per year. So this is only a temporary hit

[@Titi-pu2hl]

You don't need checkpoints, you just need more backup platforms so you don't fall over at the start everytime. Other jump king likes are way less punishing, you don't fall as much as in unrooted.

[@MuhammadKhan-py7md]

Dude got shafted, pwid the devs and also gave them a big cut

[@Obsidian-Nebula]

It's nowhere near a fail. Game will be up for years. It can absolutely make money back. Might even have weird explosion of popularity, as a meme in a year or two

[@SqueakyFishy]

If techtone at the end of the video talked like that, he’d be more watchable ong

[@aesonlone9314]

Im a student as a concept artist and I just wanna say that this game is gorgeous, and thanks Miz for telling us how this passion project went. I watched you a lot and I like to go back sometimes to see whatsupp, and I'm happy to see you do stuff : D especially this, bc I'm in love with platformer games since I was a kid. Oh and by the way awesome outro music

[@wiznova7053]

paying $5,500 a month and giving up 50% revenue is crazy. especially when it was supposed to be a 2 year deadline and they milked you for 4.5 years

[@littylit7339]

ye, but keep in mind he always lies . Can't trust these numbers

[@koaster6349]

I must reply to this as a dev on the game. It’s 5500 split between about 7 devs. The money I personally got paid a month is what I make in a day in my real game dev job. We were working part time (because it wasn’t enough money to be sustainable full time, obviously) and the game barely sold any copies so we didn’t milk anything.

[@wiznova7053]

@@koaster6349 thanks for the explanation. how are the steam fees handled. is it 50-50 and you split the steam fees evenly between your cut or is it 50% devs 33% steam 17% mizkif.

[@Zayyb2]

One of the main takeaways of this game failing shouldn't be "3d one's are popular now."

[@fvoarin1307]

indie games usually lose money. Most indie devs make games to gain large quantities of experience, with a small gain back of some money with sales. Maybe the game will succeed? But that's hardly ever the outcome, and if it is, it usually takes a much longer period of time to happen. Only been out just under 2 weeks after all, and hardly seen any promotion anywhere outside of this vid Most devs will create colaborative studios where no one earns an income, and dev a game as part of a hobby, until they manage to find a bit of success and then generate profit. But, again, most don't end up this way KZbin sourced game dev studios have happened before, they've basically all failed. And the very few that find success (yogscast studios comes to find) find succes as they turned their attention to becoming a publisher studio, not a dev studio Also.....I don't want to be mean, but why do your team take a 50% cut ON TOP of their wage? Again, if no one was getting paid, and everyone was a contributor in dev time, I'd understand equal cuts. But you hired them, on wage, so that makes zero sense. Idk though, you do you, as this part is more subjective, and maybe I'm just an asshole lol

[@db5094]

I think they should have a cut of the money as it's good incentive, and they need a salary to survive those 4 years, but yeah it should be tweaked

[@Spiarmf]

I think he was just being charitable. And maybe he was naive to think that it would be a guarantee to make money. But either way, I don't think 300k loss is that detrimental to his overall income. So I'd say let him be as charitable as he wants in this scenario, you know?

[@UCHIHAClan1]

12:46 like

[@Articade-oi3nt]

The game is beautifully crafted, but It's just too harsh when you fall

[@teddy90636]

Ah yes... the classic omg my product is failing so buy it and make it a financial success.

[@XanianEmpire]

Game looks great! Will there be a toggle option to not use checkpoints as well?

[@sriver004]

"Platforming Asian women" LMFAOOOOO good one Miz that actually made me crack up

[@Beat_Rag]

Either this is typical Mizkif marketing tactic, or it failed in part to lack of promotion. This is the first time I have ever heard of it and looking at the comments I am not alone

[@Hello-sw3en]

it failed cuz you dont focus on too many projects. Just focus on couple and make it really good.

[@plumber1337]

Watch Wirtual and his battle against the "Deep Dip 2" TrackMania map, and you'll understand about the problems with the difficulty and the sense of achievement about finishing the game. His finale of Deep Dip 1 could give you some hints.

[@SomeTrail]

This dude was nasty at linebirds

[@bobbobertbobberton1073]

His spending is insane, he spends like he's got 50 million in the bank. So many people think they can buy anything they want when they become a millionaire.

[@Soren59]

Personally I'd buy it on a 50% off sale, added it to my wishlist for now.

[@lolschrauber]

The game doesn't look bad at all, but it doesn't necessarily look very special either. Thats just on very first glance though. Unless an indie game does something very special, it's a pretty high chance it won't attract many people. Also, you're putting yourself in a crazy niche with these super hard games. If they're unreasonably hard, it's more attractive as rage content for streamers that people can enjoy. They're less likely to buy it themselves. Tunic is a good example for a successful indie game. It's just a lot different from the vast majority of indie titles. If you truly enjoy making games you shouldn't let this discourage you.

[@jamesroy791]

You did ZERO marketing this is the first time seeing this game is it multiplatform dunkeys game did incredible well on switch did you put it on sale

[@KisukeUrahara2001]

Do a speedrun competition with price money and get Charlie on it.

[@playstation8779]

Can we make the checkpoints an option. Easy mode. Rage mode and I like pain mode.

[@YannMar]

Only 3000 copies is wild for someone famous

[@Tolandruth]

I feel like he didn’t market it at all with his stream. I heard of it before but barely and I watch Miz a little bit.

[@YannMar]

@@Tolandruth Yeah same. Maybe this video will double the sales or smth like that.

[@imeaniguess.6963]

It’s just bad business. All he even still has to do is make a ,”Challenge”, about it. It would be that simple, he has millions of followers. Even a ton of people went hard after Moist made a first to finish halo without dying, people went crazy over the impossible Mario challenge. Also he’s a dumbass for not adding checkpoints.

[@hado33_]

@@Tolandruth yeah i think he didnt want it to seem like a cash grab or something so he half assed the marketing

[@Tolandruth]

@@YannMar I don’t play this type of game so no way I buy it but yeah it should help sales but as someone who’s job is to market himself you think he would have maybe tried marketing it

[@Hunchojk]

good thing you made this video because this is quite literally the first time i’m hearing you made a game lol

[@debbiefrancolino5592]

You're problems began when the golden shovel went missing. IMO

[@slothgraveyard3511]

ngl wasn't really feeling this video it just wasn't working for me, and then. 12:40 Thank you Miz. This made my day.

[@panagiotislepelis8177]

300k to a multmillionaire is nothing though. Thats like 3 sponsorships and this video is advertisement with a small dose of guilt tripping.

[@dot4149]

Make check points optional like casual mode and hardcore

[@styrosk880]

I remember hearing about it being developed like 2 years ago but I didn't know it was out, looks fun

[@apeekintime]

It would be something is more of these KZbinrs actually started collaborating together with a single studio/publisher instead of each wanting to do their own thing. Less risk, more brand attention, better marketing, and better ability to attract talent. Hire me at a CEO and I'll get you guys moving in the right direction.

[@soulserrated]

He didnt "make" anything. He paid skilled people to do it lol

[@rayuni7499]

This bring me joy seeing this man lose money 😊

[@MuhammadKhan-py7md]

Bro made a hard asf difficulty game and is suprised it wont be as palatable

[@SeedlingsGame]

I only sold 600 copies of the game I released last year. I think it's fine though as it was my first ever game and I learned a lot that will make a second game more likely to be successful.

[@QuickieGames]

Here is the perfect game idea for you. Chained together mixed with Among us. Have a team of 6 people or so chained together trying to reach the top. One or 2 of them are trying to sabotage your journey up as much as possible without getting caught.