337: Whatfix: SaaS Go To Market Strategy: A 7 Step Go to Market (GTM) Playbook - with Khadim Batti

337: Whatfix: SaaS Go To Market Strategy: A 7 Step Go to Market (GTM) Playbook - with Khadim Batti
Khadim Batti is the co-founder and CEO of Whatfix, a Digital Adoption Platform (DAP) that helps businesses simplify training and support.
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🎧 Full show notes:
saasclub.io/337
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Tags:
#GoToMarket#GTMStrategy#MarketStrategy#SaaS#B2BStrategy#BusinessStrategy#MarketingPlaybook#ProductLaunch#MarketEntry#BusinessDevelopment#StartupStrategy#ProductStrategy#SalesStrategy#CustomerAcquisition#MarketingStrategy#DigitalMarketing#BrandStrategy#MarketResearch#Entrepreneurship#Innovation#GrowthStrategy#StartupAdvice#BusinessPlanning#CustomerJourney#BrandAwareness#MarketPositioning#SalesPlaybook#CustomerSegmentation#DigitalStrategy#ProductLaunchStrategy#MarketPenetration#MarketingPlan#BusinessGrowth#ValueProposition#CompetitiveAnalysis#ChannelStrategy#ProductDevelopment#LeadGeneration#CustomerRetention#ExecutionStrategy

[@saasclub]

Want more insights to help you build and grow a SaaS business? Get our free, 5-minute weekly newsletter. SaaS learnings, new podcast episodes, and actionable insights, in your inbox. saasclub.io/newsletter/

[@mrharishankarcn]

This has been an excellent interview and it also pushes hard on identifying who could be your Ideal Client 🔥

[@saasclubio]

Glad to hear your enjoyed it!

[@sumitbahuguna3484]

This is just amazing to hear from Khadim who is bringing his real life experiences...just one word for this video....Priceless!

[@saasclubio]

Thanks for the feedback! I could talk to Khadim for days! Always learn so much!

[@Bhatim1]

Very good information now. I'm in your stage where you were in the early stages. Very helpful

[@GetAConnectGlobal]

This was a Gold! Many thanks 👍

[@eleken.agency]

Your insights on the importance of narrowing down your niche resonated with me. In our work with vertical SaaS clients, we've made similar moves, and they've proven to be effective strategies.

[@saasclubio]

Thanks for sharing your experience! It so often feels counter-intuitive to narrow down your niche, doesn't it?

[@eleken.agency]

@@saasclubio Exactly! It's so painful to cut away a part of your potential audience, but it's the way to win over those who are left. We have lots of vertical SaaS clients that made the same counter-intuitive move, so I already have some real stats to prove it works