3D Design at Adidas

This week we had the pleasure of speaking with with Lotta Jurica, Design Director at adidas. Lotta was fundamental to the implementation and success of 3D, even having 3rd party software named after her! We discuss the detail in their 3D journey ; how challenging it can be to create standardized ways of working at this giant of a company ; and how to leverage the fantastic talent working there. Hosted by David Wilcox.