4 Pricing Strategies for Videography | How Much to Charge for Videography

4 Pricing Strategies for Videography: In this video we cover how much to charge for videography and the 4 main pricing strategies I suggest for solo video producers. Quit pulling your hair out over your pricing for videos. The 4 different strategies are hourly rates, day rates, value pricing, and retainers. Hopefully you can take some of these structures and apply them to your own videography business!
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Tags: how much to charge for videography, pricing strategies for videographers, make money as a videographer, how to price a video, how to price videography,
#HowToPriceVideography #VideographyPricing

[@ryansnaadt]

How do you price out your videos?

[@sarojparajuli1132]

Hourly Time...

[@ryansnaadt]

That’s where most people start, not a bad move!

[@zachschermerhorn8090]

I do a bit of both. Hourly rate generally for nonprofits and value-based pricing for businesses. I would like to become more familiar with value-based pricing cause it scares me a little 😬

[@ryansnaadt]

Zach Schermerhorn awesome! I think value scares everyone, even me since it’s not a concrete structure. Practice makes perfect!

[@JonackFilm]

1000€ per day

[@rizzo-films]

I've googled this subject so many times and this is the most helpful explanation I've found yet!! I'm transitioning into the value pricing stage of my career and it's a challange. I used to price my freelance packages based on hours and the abstract idea of "experience". The transition is hard because sometimes, even if a client is a "real" business, they may not be thinking about ROI as much as trying to save their superiors (or themselves) money. They might take convincing, or they'll just keep shopping around. On the other hand, one freelance project I quoted was actually so small of a fee that the client was alarmed. Lower numbers can suggest lower skills, or in this case, lack of understanding of the scope of work that the client is envisioning. I ended up having to decline the project because they were asking for way more work than I expected, and I was still working a full-time job while finishing up a feature lenght documentary on the side.

[@dkasaremedia1643]

Thank you - very helpful.

[@zlobar1324]

great channel, keep up the great work!

[@ryansnaadt]

Thanks for watching!

[@dakotacastro7596]

Great content!! thank you so much Ryan

[@ryansnaadt]

Glad you like it!

[@dustinverzosa]

Thanks man! Helpful video!

[@ryansnaadt]

No problem!

[@BrandonDejon]

What a great breakdown Ryan! I appreciate it! Huge help!

[@ryansnaadt]

Thanks for watching! Happy to help

[@pictureit360]

Awesome! Many thanks :)

[@ryansnaadt]

You bet!

[@haveagooddavid]

Very valuable information! Thank you Ryan!

[@ryansnaadt]

Thanks for tuning in my man!

[@EmilySkeelsMN]

Super, super helpful. Thanks, always, for your insight Ryan!

[@ryansnaadt]

You bet!

[@DomTomSon]

Excellent Breakdown!

[@ryansnaadt]

🙏🏻 appreciate it

[@A90MKV_]

Just came across your channel and subbed keep it going! Hope to learn from you

[@ryansnaadt]

Thanks for checking it out!

[@louisrhianmusic]

Great video thanks dude !

[@ryansnaadt]

Glad you liked it!

[@michaelgrace8042]

Great video on this topic. one I'm happy I came across

[@ryansnaadt]

Thanks for watching!

[@duquettemedia8924]

GREAT VIDEO!

[@ryansnaadt]

Thanks for watching! I have more about pricing just take a look around

[@TitusandFannie]

So helpful thx

[@ryansnaadt]

Glad it helped!

[@averysalbum]

Excellent video! I was looking for detailed specific information on pricing for retainer clients and this was great! Great job!

[@ryansnaadt]

Glad it was helpful!

[@alejandrodariofilms1470]

Wow bro! You really nailed this video !! Excellent content ! Subscribed !!

[@ryansnaadt]

Glad you like it!

[@uagrotema]

Thanks👍

[@ryansnaadt]

No problem 👍

[@direlangrammutla8493]

Huge S/O for this dude. Really Appreciate this.

[@ryansnaadt]

No problem! Now go use this info and rev up your freelance business!

[@OSCAROPERIO]

Thank you

[@ryansnaadt]

You're welcome

[@ezmomentsphoto]

Nailed this video. NOW subscribed.

[@ryansnaadt]

Glad you liked it!

[@user-vl7vd7nn6k]

Nice video, helped a tone with one of my new retainer quotes here in Amsterdam.... thanks 👍🏼

[@ryansnaadt]

Glad it helps!

[@gordonarmour4048]

DUDE!!! THANK YOU! THANK YOU! THANK YOU! - This video was fantastic

[@ryansnaadt]

Don’t forget about us little people when you make it big time lol

[@flicksoflight]

Ryan Snaadt, you are Odd in all the wonderful ways! Also subscribed within seconds of your video. Thank you for being so open and well spoken about this knowledge where this industry feels very cold and ego based. I am a huge fan and look forward to continuing to learn from your mastery. Happy Filming!

[@ryansnaadt]

Welcome aboard!

[@MagicBiscuitShow]

You are spot on with the 'value based' R. O. I. approach ... when when working for a 'real' business. Cheers, Chuck (NE Florida) : +)

[@ryansnaadt]

Sweet!

[@dustyroam8221]

Hit subscribe so fast after that video ended. I just started thinking about retainers this past week because I've been running on the hourly for a couple of years and its not sustainable in the long run and I just picked up a client lead today and feel so ready to pitch on a different pricing system. This was fantastic man!

[@ryansnaadt]

Haha glad you are using some new tactics! It helps so much to get to retainer mode. For me it takes many one off projects to get to that level with a client to pitch ongoing work. Feel free to check out my other videos on business stuff, there are a ton on the blog at www.solovideopro.com happy hunting! 🤘🏻

[@philderp3326]

Great Video. I haven't started my company yet . I want to come out the gate running these types of videos are very inspiring and knowledgeable and I thank you for that.👍🏾

[@ryansnaadt]

The best day to start was yesterday and the second best is today. Just start my man!

[@HuyRebel]

Very good info! I notice Im a member of the Facebook-group also!

[@ryansnaadt]

Hey small world!

[@valissatate8496]

Oh man. Finally a video not based on hourly-rate. New to the retainer rate and I think ill adopt that for my loyal clients. And the value rate I was looking at that cause theyre normally a bit random. I like the percentage explanation

[@ryansnaadt]

Glad you like it!

[@danieldorward]

An in-depth video on the value-based pricing strategy would be super helpful! Keep up the good work!

[@ryansnaadt]

Hi Daniel, thanks for the recommendation! I actually have a full video on how it works in my full course at www.solovideopro.com I also have a recording of a discovery call where I use this tactic to sell a prospect on value rather than a day rate. I nerd out about this stuff! If the course isn't in the cards for you right now, no worries. I have other videos on sales/marketing for free on my channel here. Keep learning!

[@danieldorward]

@@ryansnaadt Thanks! Keep up the good work, it's very helpful!

[@DigitantMedia]

Amazing content an! If it wasnt I just got another video sales course, I'd definitely with yours

[@ryansnaadt]

Appreciate that my man, I have plenty of other trainings on my channel for free you are welcome to learn and use! 👊🏻

[@JackStellar]

Here from the Facebook group, this is gold.

[@ryansnaadt]

Holding it down!! 👊🏻

[@AlbertoMendoza]

Same haha

[@ryansnaadt]

@@AlbertoMendoza Keep asking questions and I'll keep making videos!

[@jonahmeyer1069]

I work for a small restaurant and my boss recently asked me to make some videos for them and I was having trouble figuring out a payment method. The retainer seems to be the perfect solution thank you!

[@ryansnaadt]

You bet! Great option and the best way to scale up your business

[@StephenMakesVideos]

I do project/value based mostly, but the work isn't always consistent month to month, so I want to be on retainer with some clients. It seems like it's much simpler for both of us, not having to work the pricing out video by video.

[@ryansnaadt]

Awesome! Yes retainers are nice for planning

[@martinedholm3812]

You are good at this😃

[@ryansnaadt]

Appreciate it dude!

[@Pumpkin-mi1xz]

Hi Ryan, thanks for the informative video. Would like to know what rate you would recommend when a company wants to buyout a video for an entire year, meaning that they're going to get rights to absolutely everything after producing a video for them. Thanks!

[@ryansnaadt]

Are they looking to purchase all of the raw footage or run the final video on paid ads for 12 months?

[@Pumpkin-mi1xz]

@@ryansnaadt Not to sure about purchasing the raw footage, as they only mentioned that the buyout video will be used on their official websites, social media, fundraising platforms, all-media promotions, etc.

[@user-rq4od9sq4w]

How's thing Ryan. I have recently started out as a Videographer working with clients in the Fitness and Wellbeing industry. I'm just wondering would you have any metrics as how to measure the value of a project with a Personal Trainer for example who may not see ROI immediately but would rather utilise the video to gain social media clout and eventually clients in the longer term? Influencers would be another example, no immediate ROI.

[@ryansnaadt]

I would try to work with brands and established companies rather than individuals since the brands would get more use out of it and have a higher budget

[@warmaster39]

Do you have a list of questions you ask businesses that is accessible somewhere? For the 3rd model ?

[@ryansnaadt]

In Solo Video Pro, I have a full video about finding and selling on the value + how I get budget out of people to see what they can spend

[@devchaudhary5858]

Can you share the questionnaire you use.

[@ryansnaadt]

I share the questions, email templates, and sales meeting strategies with all of my course students. Details are in the description for Solo Video Pro

[@nicholasolivas317]

I still see production companies use the day rate or structure base pricing, how come they have not moved to Value pricing? Some of them are here on KZbin.

[@ryansnaadt]

Thanks for the comment! Value based isn’t widely adopted in the industry since it’s a bit abstract and subject for each project. Production companies tend to put rates on their crew, gear, and editing which is following day rates. But this other way of thinking about it applies to learning how much money the problem is worth to the client to fix with video. There is no “right” way, just showing people the various options and pros and cons.

[@quickpickle]

I dont know.. seems like value based pricing can get you into an argument with a client if things aren't communicated 100% clear. My proposal is having day rates by category. For example.. day rate small/medium/large buisiness.

[@ryansnaadt]

There are many ways to do it but I’ve never gotten in an argument on price. If you describe and explain how you go to the price then they should understand where you are coming from

[@georgelopez9517]

Hey man, I got this job interview next week. The position is being a video editor, creative director and videographer full time so basically one man band for the whole year daily. do you suggest I negotiate the hourly rate or salary. I’m thinking salary but my sister said it’s worse to negotiate salary then hourly because what if you have to work overtime so in that case hourly pay is better but she works in a completely different field from me. What do you think?

[@ryansnaadt]

What type of company is it?

[@georgelopez9517]

@@ryansnaadt it’s a physical therapy clinic that’s looking for a filmmaker . Would it change how I negotiate if it was a production company?

[@ryansnaadt]

@@georgelopez9517 At the end of the day, its a full time job so you will have limited ability to negotiate on salary unless you have some better insight to their problems and what they need. But either of these full time options wouldn't effect how much you would make too much. If you were bidding one off projects to either of these it would. Best of luck on the job decision!

[@ConvergenceMedia]

'Guranteed' 😄

[@johnkendale]

Danger of Value Pricing (for clients) is that subpar amateurs see videos like this and overestimate their talent. The business world is flooded with those types.

[@ryansnaadt]

I agree. I feel that if you are a beginner, sticking to hourly or day rate helps to set a solid base before exploring value pricing

[@shahabnah]

I only gave a normal thumbs up! Sorry for that

[@ryansnaadt]

Thanks for watching!

[@WhirlOmar]

The companies that I have dealt with don't know what their ROI is nor do they ever divulge their budget. I get the feeling that they know why you are asking, also. Therefore, not going to give you an honest answer. At least that's what I've come across. Maybe I'm approaching the wrong potential clients.

[@ryansnaadt]

I usually say something along the lines of the reason I’m asking the financial side is to ensure that this package makes financial sense for you. If you’re going to have to close 1000 more new customers just to break even we might not be a good fit, so I’m just trying to better understand how this could be an investment rather than an expense for you. I usually say something along those lines.

[@ToquzOghuzKhaganatekhan]

Any clients out of here ? Dm me !

[@ToquzOghuzKhaganatekhan]

Value exchange , my time effort and expertise exchange money from rich clients who enjoy and willing to pay for my works !!!!!

[@ryansnaadt]

That’s the way to look at it

[@yashfromthepast]

So businesses would rather pay you more pretty much? Like if you say 3k they look at you like you stupid?

[@ryansnaadt]

Not understanding your question my man

[@yashfromthepast]

Ryan Snaadt sorry, I mean like if your rate is lower than others the business would expect lower quality?

[@ryansnaadt]

Not exactly. There are a few different camps on this, some clients think all videographers have similar quality, so they go for the cheapest. Some see the value in what the video can bring their business and want you specifically. Others get 3 bids, and choose the best from those 3. I would not fight on price with people. It’s the quickest way to the bottom. There is always someone who will shoot it for less

[@TristonSmith]

Love your videos! I just started my own channel about freelance videography too. Maybe we can collab once I grow my channel a bit!

[@ryansnaadt]

Awesome and thanks for watching! I focus on the business side of freelancing mostly so maybe can can collab on some business topics sometime

[@mgr5550]

Why will the clients tell you their ROI lol, the crooks will only say "you just tell me what your charges are". That's how it works and we cant force them, just as much as a car showroom cant ask me what i will be using the vehicle for business or just to drive on the weekends and alter their price accordingly ! That's an opportunistic earning model and doesn't seem right, both to the client and to me.

[@ryansnaadt]

If you want to stick with hourly rate and cap your income, go for it. I’m trying to give you some alternative options that you can use to work for bigger clients to get them bigger results so you can charge more.

[@bimelo_]

Well you can you just rly don't wanna learn about sales and business and just want to make preety videos and thats fair not talking down to it but that won't make you money and all you will do is be frustrated by my experience having rates and low rates makes me hate the client and the client hate me cause im allways bugging him about extra time and therefore extra money and I'm frustrated cause im almost working for free.

[@bimelo_]

Well you can you just rly don't wanna learn about sales and business and just want to make preety videos and thats fair not talking down to it but that won't make you money and all you will do is be frustrated by my experience having rates and low rates makes me hate the client and the client hate me cause im allways bugging him about extra time and therefore extra money and I'm frustrated cause im almost working for free.