4 Storytelling Formulas To Create CONTENT That SELLS 💸

[@AlexCattoni]

Hey Posse! Just wanted to pop in and say I hope you're having a beautiful day wherever you are in the world!!

[@marizalyquitania7999]

What you are saying is relatable. I am a Filipino indiefilmworker. I did content research for Film and TV before the pandemic and I am seriously working on crossing over Copywriting milieu that I had always been curious of and set to live and love at 63 and on. I can do this, learning skills and acquiring attitude workable from your videos. Thanks, you are generous.

[@gaiusbala3202]

I love watching your videos Alex!!!!

[@laxmigurung6221]

@@marizalyquitania7999 y

[@laxmigurung6221]

@@marizalyquitania7999 ग्ग्ग्ग्ग्ग्ग्ग्घ्ग्व्य्ग्ग

[@laxmigurung6221]

@@marizalyquitania7999 ग्ग्ग्ग

[@ikedison]

4 years later, youve hit more than 300,000 subscribers. Imagination is powerful

[@scubet2094]

video starts at 3:00

[@perfectbeat]

Thank you!

[@devam7768]

Fave story formulas: 1. Hero's journey 2. Before after bridge 3. Future pacing

[@Latest-Hindi-News-Khabar]

Problem facing is another one type..

[@Latest-Hindi-News-Khabar]

Can you explain future pacing?

[@kaydabalab]

I open my eyes at the sound of music. I wake up to my alarm playing the local radio station every morning. This is the first time i don't shut it off right away; its playing my song. what a pleasant surprise. My music is filled with good vibes. I hope other people are waking up to my song and smile as well. after all, that's the reason why i made music in the first place; to spread happiness.

[@CoolRahulize]

We Hindus have Ramayana, much earlier to all of the other stores somewhere close to 7100 years ago. For us He is "Lord Ram" or the Protagonist. So this form of storytelling, "The Hero's Journey" is quite old for us, Indians.

[@sharonrisesings]

O.M.G! This video is the bomb!!! I'm an email copywriter with undying love for the world of copywriting and so ventured recently into sales copy writing. I wrote a sales letter last week for a campaign set to launch next month (I know, I'm an obsessive planner) and just discovered I used the B.A.B method. Story telling comes so easy for me and till now it's been via intuition for me. But I've recently become concerned about a writing structure I could merge with my intuition. This video was my answer. Thank you for sharing Alexa. New fan🙌🙌😍😍

[@AlexCattoni]

So happy to hear that! Thanks so much :)

[@thestoicscientist]

Just found this channel today and I've been binge-watching all day. So much fantastic content to help me launch my new business, and I love your energy! And yes, I've subscribed to everything 😃

[@AlexCattoni]

Woohoo! Thanks for watching!

[@nathanielweemssr7469]

So glad I stumbled on to Alex Cattoni prior to trying to become a Copy Writer. Thank you! I have learned so much.

[@peopledrawing648]

Hey Alex. This is by far the best channel on copy writing. I have learned so much. I have to take notes with every video. Thank you and please keep these amazing videos coming!

[@AlexCattoni]

Aw thank you!! This made my day.

[@doriswhite1348]

I also am writing notes -- into a document. Good idea!

[@geoffreycurrie9582]

I'll second that. I take copious notes. There are little gems Alex throws in there. She (you) do not expand on them. They are in the course I imagine. I'll write some in the comments. Great channel. Well produced. I"m learning so much of this fundamental skill eh!

[@mosmanlok7412]

Agree drawing

[@KR-dk3eb]

True!✨👍

[@farahashraf1744]

I wake up one day from the sound of sparrows chirping right outside of my window. I check my phone and it gives me the notification that you're now the top-rated writer on Upwork. Yay.

[@johnmawson1844]

This was so helpful! I just purchased a salon in Fort Collins, Colorado, and it is HEMORRHAGING money! Covid19 is tearing through the salon, and if we can’t get our staff busy, and if the state shut us down, we will bankrupt. The salon had been in business for 16 years, and over that time has seen a tremendous number of people. We have all of the email addresses of those clients since the salon went into business 16 years ago. Now it is time to invite them into our story, to help them not only look good, but to feel good! And when you feel good, you do damn good things! So the fuel to keep me going

[@AlexCattoni]

wow! i'm so sorry to hear that! hopefully you can reel them back in :)

[@frost9019]

Alrightyyyy! So I got a lot to say. Mostly of what I learned and evaluated from the video.(Note - I'll try to break it down, as I rewatch the video) 1) As much as I am embarrassed, I didn't got the riddle(ig I need to work on that) 2) 2:45 yup, I'm part of posse 3) *Technique #1* Alright, this seems good.(added to swipe files) 4) 5:22 WoW! This was knowledgeable 5) *Future Pacing* O.K. so here it is. It might not be best, but I wrote this from the top of my head. (Do bear with me) "The sun is already up-shining. I've just waked up. It's Monday 11:37, almost noon. Next to me is sleeping the girl of my love and dream, Suz. My eyes, barely awake after the full night party-2 of us had.(We slept at 4 am) Who she is? She is someone I met online 3 and half years ago. We came to know each other and eventually fell in love. Although, there is a major twist to this love story-that didn't allowed us to even see each other for nothing less than 36 months. But more on that later. She and I have finally achieved our dream of financial and freedom today. But even more important, we have won the right to love and stay with each other. We won "us" today. The dream we had seen together 3 years ago is turned into a reality, with nothing but our own dedication to credit. As I see through the window. A valley of mountains unfolds. A sight certainy to behold. It truly is a glorious day. A day, that denotes our victory." 6) 7:16 *Nothing is more interesting than trouble* Haha this reminds of the line. "As the troubles have a tendency, not to disappoint" fr a certain popular book 8) Talk about troubles. So I take it, raise the possible objections that readers might have in mind either at the very start of copy or build an *environment* when you reach the objective (trouble) 9) *Before After Bridge* O.K. I got the fundamental down. You describe a current problematic situation(of audience). Then you describe the resolved ideal scenario. And bridge the 2 with your product/service. So yeah. Cool video, Alex. As you can see(Hopefully) I learned a lot. And I'd really appreciate if you reply at least something to this. It took me a lot of time to write this (28 minutes :p) Sincerely Jatin

[@AlexCattoni]

JATIN!! This is by far the greatest comment I have ever received! Thank you so much for doing the 28-minute breakdown!! Gold star ⭐️ !!! Thank you so much. SO glad you learned a lot!

[@frost9019]

@@AlexCattoni hehe I'm glad, you liked it.

[@9jaWikiHow]

You've got a beautiful smile. Awesome stuff. I'm implementing asap😊

[@michaelle7842]

So much value from a video. Besides from my mentor channel your channel is my favorite for Copywriting

[@AlexCattoni]

Aww yay!! Thank you!

[@preetkaurb]

I go to bed everyday satisfied and all-knowing that I am living with purpose. I am impacting lives with my work and others look upto me with respect and admiration. And as I am ready to wind down, I have my husband by my side. I hold his hand and life is good.

[@TrentKennelly]

I’ve actually used some of these before! They work AMAZING!

[@sweetlife3623]

Storytelling evokes all of your senses

[@inayatamir4556]

The best channel on this subject! Kudos.

[@AlexCattoni]

Wow, thanks so much!

[@SunSunSunn]

Interestingly enough, I began to use storytelling not only for ad copy but also to patients that I tend to. They seem to enjoy it.

[@AMAli-ct5df]

With the Powerful and insanely informative content that you have the 100,000 subscribers is not very far away.

[@bhuvanpathak6205]

Alex, you don't know how much value you add to small entrepreneurs like me. I've a Trekking agency in Nepal. Since, I don't have a fat budget to spend on quality copywriter like you (sometimes I wish I had), I do it myself. And you know what? Tips and tricks you share on KZbin and blogs have helped me at least save my face by making my copy not that horrible. I'll lunch my website next month. May God bless you. 💖🙏

[@AlexCattoni]

Awww, thank you so much

[@bhuvanpathak6205]

@@AlexCattoni 🙂🙂🙂🙏

[@mansoorayaz5815]

I loved Ragnar Lothbrok's journey in Vikings. From being an ordinary farmer to the most famous man in the world, his journey is amazing. The tales of his triumphs which led him to be king of all Vikings show how a hero evolves and becomes the best version of himself.

[@AlexCattoni]

Love it!

[@michaelogunniwa1497]

Thanks Alex, your channel has really been a blessing to me.

[@AlexCattoni]

So happy to hear that!

[@dannymagallanes2368]

Hey Alex, thanks for your content about copywriting

[@AlexCattoni]

You’re welcome Danny!!

[@SumitSharma-cg7pt]

So charming personality...😍😍

[@InventionSchool]

That's a great riddle! The answer is "air" or "breath."

[@nikitampmaurya]

Wow! All this for free! I am blown away by your tips! Thank you so much Alex! You are the best!

[@AlexCattoni]

Thanks for watching! ⚡️

[@davidetestera1059]

Interesting video! The Truman show is one of my favourite Hero's journey

[@meganpetcontentwriter]

I love Star Wars! Fantastic hero's journey :) And I am learning so much from your channel!!

[@AlexCattoni]

Thanks for being here!!

[@shynessbreakthroughcommuni826]

Love these storytelling formulas - straight and to the point!

[@lisamcclendon3943]

X-Men, particularly The Wolverine and Rocky are my favorite Hero's Journeys.

[@oyekunleebenezeroyeniyi9782]

What so wonderful about this it that, as at this time I'm watching this video, you have now have even more than 100K you imagined before Such a great content, I'm watching over and over again.

[@AlexCattoni]

Thank you so much!

[@maylasiaiam1]

definitely going to implement these strategies into my content! Thank you a million!!!

[@AlexCattoni]

Glad it was helpful!

[@dappertim9947]

I woke up and noticed after all my short form ideas and studying... I see notifications for business owners wanting to bring me on as there personal Copywriter... From there I see my bank account hit 1 million dollars.

[@AlexCattoni]

Nice!!

[@dappertim9947]

Alex Cattoni Thanks for all your advice and tips, I am new copywriter (1 week). I am a little nervous about where to start, I am not sure if I need to pay for a mentor or get a lot of books to read ( you suggested ). How do I put my self out there as a newbie to start?

[@tatawenohmenyang7588]

Hello Tim. I'm here one year later. How has your journey been?. I'm about to start copywriting. Your experience will motivate me and teach me something new

[@XffTheGrid411]

Alex you rock. Your value packed content is easily some of the best I've come across here on KZbin. Cheers to your success! Keep up the fabulous work!

[@AlexCattoni]

XffTheGrid411 thank you!!!!

[@mariovasquez3351]

I always come back here to see you lovely smile which makes my day bright and shiny. Yes, sure your content is great and helpful too. Keep Creating Golden Gens. ♡ 💕♡ 💕

[@thegolfswingfeeling]

One of the best storytelling story I remember as kid was "Sparky and his magic piano"

[@yolandatodd4503]

Good morning Alex. Thank you so much for this video. I learned a lot and realized I love story telling. So instead of saying I am at my desk working from home, as a copy writer or course; I will say as I was sitting in my office working from home on a Saturday afternoon, I had soft music playing in the background and a delicious cup of tea. I'm feeling the warm rays of sun coming through the branches of my favorite tree right outside the window. I feel a pair of soft lips on the back of my neck as my husband sneaks in to steal a kiss and it breaks my daydream. Now I'm back to work !!!

[@AlexCattoni]

I LOVE IT!

[@BestBrandsPerfume]

Hello Alex Cattoni. Well Done.

[@robertrinier5202]

I'm so glad I discovered your channel. Your delivery is very well done and enthusiastic, and your videos are full of content. I hope to learn as much as I can about copywriting from you. Thanks for your video!

[@AlexCattoni]

Robert Rinier thanks Robert!!

[@bernardinenkechiejiogu9214]

Alex! You make sense always, that's why I'm so glued to your videos 😂

[@AlexCattoni]

Thanks so much!!

[@dilyodhsingh2327]

alex you are really awesome.No words to tell how much I get inspired by watching your videos.

[@AlexCattoni]

Thank you so much 😀

[@abiolaaminah3458]

Thank you so much Alex, your channel is my biggest discovery in 2020

[@AlexCattoni]

Aw thanks!

[@saileebaoker4388]

I'm the person for whom the B-A-B example was created. Shopping stresses me out and this storytelling technique would have easily lured me in🙂🙂🙃

[@shaungraceregoita6286]

Loving these! Full of wisdom..thank you Alex..you are awesome!

[@juliarocchio8860]

I'm loving these videos!

[@AlexCattoni]

Glad you like them!

[@WillJangX]

grateful for your share, Alex

[@MarketYourMessage]

This was such a valuable video. Future pacing is my favorite although I use the Before and After the most. Thanks Alex!

[@AlexCattoni]

Glad you enjoyed it!

[@TheAlexLafreniere]

Video idea: Checklist of what you gather from the client once you're commissioned to write a piece. 677 Views / 36 Comments = over 5% comment to view ratio! Wow, that's an engaged audience.

[@AlexCattoni]

Oh awesome! I’m actually doing a video on my onboarding process in 2 weeks! You’re a mind reader :) and thanks for the love!!

[@basimnadwi2719]

Packed with value. Love it!!

[@blairseen8477]

You now have 175 thousand!!👏🙊🙊🙊

[@gobitless9793]

What a great video to start the day- love your work! Thank you for your information and inspiration 😊

[@wallacebankley3384]

Outstanding video Alex ,Joe Campbell's the power of myth series with Bill Moyers, it's a masterpiece

[@MaríaHurley-u8y]

Alex , muchas felicidades 🎉,you rock ,

[@create364]

I wake up in the cozy Sunday morning. Its so cold that I couldn't let go my blanket. Suddenly the sound of the birds singing magically pull my body out to the window. After I fill my skin with vitamin D from the sun, I pull my scale under the bed and realize I just lost another 2 pounds this week!

[@LuckySosa44]

I open my eyes in the morning, little to no light. I get up and open the curtain, drink some water and see the cellphone. Ideas for content come to my mind, i'm working in a project that i love. Doing what i wanna do and winning good money with it. A enjoyable step in the way to the big dreams.

[@imranullah8260]

Hey Alex its really amazing to watch ur vedios..thanks for sharing ur valuable experience in words...

[@Ollyyee]

Book Recommendation: Wired to Story A hero with a thousand faces

[@justcol4396]

Hello Alex, It's Justyna. I've been following you for a while now. I am so into freelance copywriting but had not had a chance to work for a client yet. I mean, I've applied for many jobs on the job board on FB and on indeed and I also did many cold pitching. None of them landed me a client, which is sad 😩 I have used my storytelling talent (everyone has it, right, you said it!) I told them my real-life stories (a sad one). I wanted to be unique and real and not use a standard cover letter or email. But it didn't work! They were looking for one thing- work experience- And I have NONE! But what's not fair is that they didn't give me a chance to share my knowledge in the interview. I have done many copywriter courses online and I have been told before I purchased the courses, that I don't need work experience to be a copywriter (nice catch huh- I'm so naive!). I know that I have all it takes to be a copywriter - knowledge, and a true passion for connecting with people (I'm a great communicator and also can listen), I get on well with people. Why don't I get the chance to have an interview? Besides, how am I supposed to get the experience when I don't get the chance to get a job as a copywriter?! Everyone has to start somewhere, right? You weren't born a copywriter... So simple but at the same time too complicated to others. A piece of advice would do nicely. Thank you and have a nice day xx

[@AlexCattoni]

I hear you! The solution comes down to the type of clients you're going after. Seek out clients who don't mind hiring a new copywriting (usually company's on a tight budget or who can't afford an expert, etc.) Another option is to write a couple of pieces for free in exchange for a testimonial - just be careful that you don't over-offer and burn yourself out! Good luck :)

[@justcol4396]

@@AlexCattoni Thank you Alex for taking the time to respond to my message, I appreciate it.

[@JournalingWithNadia]

Wow I didn't know that you can't tell if a positive feeling was from the past or future. I always learn from watching you

[@karlhungus5554]

Admittedly, I only clicked on this video, due to the thumbnail. You're unbelievably beautiful -- with movie star looks like Sherilyn Fenn and Ava Gardner in their heyday. Adios...

[@georgiarodrigues5356]

This is amazing. I went to film school and just learned something new! Yay! Thanks

[@AlexCattoni]

Awesome!!

[@juanwt]

coming back here, after alex get her 100k play button :D congrats

[@AlexCattoni]

Eeeeek!! Thank you :)

[@annalisabrown6138]

Love these ideas so much! Excited start spicing things up :D

[@micha4925]

Hi Alex, very interesting video. Thank you for sharing it!

[@poeticallyj9562]

Always helpful! Thanks again!

[@DeeMulinge]

Future Pacing You wake up, you look around your boho-themed bedroom; everything is so in order. The alarm went off minutes ago, yet there is no sense of rush. Just calmness. Slowly you stretch your body and push away the dazzling white duvet with a smile. You cannot imagine this is what you previously dreamed of months prior. What a beautiful day. Everything speaks -serenity.

[@raychelleinjete4024]

Geez..I'm mesnerized..you're too good..

[@themosesadeyinka]

wow! you just gave my startup a wonderful secret

[@ronaldjoseph9168]

Fantastic presentation that's highly informative

[@AlexCattoni]

Glad it was helpful!

[@gennylittletreats148]

Alex, your videos are gold nuggets!

[@juliabratu1646]

Coming here right after you hit 100k is a trip.

[@2cutesista]

Love your tips on storytelling.

[@AlexCattoni]

Thanks so much!

[@wallacebankley3384]

Its 2024 .so glad iam here.real story telling

[@terminatedaccount8750]

i thought "farts" was the answer, but nope... "storytelling" is the answer. i was close though 😂

[@zeusmultirotor8479]

Time to tell some stories…about farts

[@mlmoreno75]

Now describe the hero’s journey of the fart

[@ForYouPage3]

🤣🤣🤣🤣

[@breatheashaway]

Happy birthday to your 8th anniversary. 😆 Let's say it with Star Wars: May the farts be with you!

[@aividemy]

😂😂😂

[@formuladone]

Such great techniques - love this video thank you!

[@sesshy4life]

Thanks Alex!

[@matheusbaia6868]

Acordando com o barulho das ondas, logo pelas 9 da manha nas Ilhas Maldiva. Peguei o meu iphone 12 pro max em cima de uma estante branca, e a unica coisa que aparecia no meu celular eram notificacoes de vendas que caiam todo o minuto enquanto eu dormia, e lembrando naquele mesmo momento, que meus pais a 3 meses atras me falavam "Matheus, pra se alcancar a riqueza, e necessario anos e anos de estudo e trabalho, por isso, larga isso ai e vai em busca de uma faculdade..."

[@megibeqiri175]

Hercule is my favourite plot

[@Ollyyee]

Thank you so much Alex. I just subscribed.

[@AlexCattoni]

Welcome!

[@henrythomas7112]

Your videos are very useful and provide lots of information. I have received lots of help to watch this video, please continue to share this kind of information. Thank you.

[@AlexCattoni]

Thanks for watching!

[@pkaulapure]

Excellent.

[@subhashnisarta8040]

Thank you so much for your opinion about me being as writer what most important thing to make personal thinking and bring it into the 🎁 writing skills, is really your effective speech That screen writing book 👌💯 I have already seen it in the library and many You Tuber had been showing me. I have also buy new books 😁 about Google an copy writing skills book 👌 but I like your speech 😁 and 🎁 presentation style, that I like most. Thank you so much for your good wishes and advice.

[@faisalSaleem-tn2ly]

Love is too little word for you my coolest sweetest teacher Alex, your unmatchable video learning FREE can make me worship you if I get boombastic results. Wink,, You're the BESTEST....

[@TerryGuzmanMartinez]

Thank you! I'm already following your channel, I like your content, it's clear and useful :)).

[@AlexCattoni]

Woo hoo! Thanks Teresa!

[@Mars.2024]

Hi Alex :) thank you for your practical videos. To be honest, I’m a bit confused about how to use these four techniques to write a sales copy. I haven’t seen this type of storytelling concept used in sales copy before. Could you please give us more real-life examples, such as different websites or ads?

[@AlexCattoni]

Here is an example of my sale's page copy with story telling woven in: www.copyposse.com/launchpad/

[@amandabiwoye456]

Veryyyy Helpful!

[@lisamcclendon3943]

You're awesome. Preparing to transition into marketing this is helpful.

[@jillweatherhead6414]

This was great! Thank you! Love your energy!

[@MariaMilenovasArt]

clear and fun to watch 🥰 thank you for the great info

[@AlexCattoni]

Thanks so much!

[@doriswhite1348]

Thank you for your great videos. I'm just beginning to look into copywriting and had no idea there was so much to it. Your videos are helping a lot. :)

[@AlexCattoni]

Thanks Doris!! Good luck on your journey!

[@spiritualsessionswitheddie5527]

This is so amazing. Super helpful

[@AlexCattoni]

So glad!

[@createwithcoady]

Are you a student of Sunny's? Because WOW. Best copy writing tips i've ever come across and I know shes an amazing coach lol

[@AlexCattoni]

Thanks so much! And no, I'm not her student :)

[@freedomandease]

Hi Alex, thank you so much for what you share, all of it is so helpful, relevant, and applicable in other areas of life which I appreciate ! do you recommend course, or study programs for learning content and copy-writing either together, or as separate courses?

[@AlexCattoni]

I have a few courses that may be helpful for you! You can check them out here: www.copyposse.com/programs

[@Andromeda2976]

Very useful, thankyou so much!💞

[@angpham6659]

thank you about Great video from Việt Nam

[@aprilnzuve6471]

Nice video Alex. It has really given me inspiration! However, I haven't understood the trouble maker technique. I wish you had a practical example like the last one

[@AlexCattoni]

Check out the book Save The Cat! - really breaks this one down so well

[@JaxAndree]

Have you read Joseph Campbell's other work? Brilliant man.

[@Sobitsaid]

I just liked it to tell you that I'm your ooooooold subscriber.

[@AlexCattoni]

Yay! Thank you 😊