40 Stories: Wendy McSparren of Admirra

Wendy McSparren, a licensed clinical social worker and co-founder of Admirra, discussed the development and impact of their CRM designed for mental health professionals. Admirra, which launched in July 2024, addresses administrative tasks beyond electronic health records, aiding in workflow management. The product emerged from the need to manage referrals efficiently during the pandemic. Wendy highlighted the supportive ecosystem in Pittsburgh, particularly through Innovation Works and Alpha Lab, which fosters tech innovation in mental health. Admirra joined the Pittsburgh Technology Council to leverage the community and resources available, emphasizing the potential for growth in integrating technology with mental health services while maintaining privacy and security.