Рет қаралды 467
Haribo (/ˈhærɪboʊ/ HARR-i-boh) is a German confectionery company founded by Hans Riegel Sr.. It began in Kessenich, Bonn, Germany. The name "Haribo" is a syllabic abbreviation formed from Hans Riegel Bonn. The company created the first gummy candy in 1960 in the form of little gummy bears called Gummibärchen. The current headquarters are in Grafschaft, Germany.
On December 13, 1920, the company was registered in the commercial register by its founder Johannes Riegel. In 1921, his wife Gertrud Riegel was the company's first employee. According to the company, Riegel's seed capital was a sack of sugar, a copper pot, a marble slab, a stool, a stonewalled stove and a roller. In the same year, he bought a house that was located in the Bonn district Kessenich on a street called Bergstraße. The house was Haribo's first production facility. Two years after the company foundation, Hans Riegel invented the precursor of the Goldbear, who was still called Tanzbär (Dancing Bear) at that time. However, it was not only bigger than the present gummy bears, but also softer, due to the use of gum arabic instead of the now common gelatine.
Haribo since expanded its operations, taking over many local confectionery manufacturers in countries all over the world. It began international expansion in the 1960s and entered American markets in the 1980s. As of 2013, it operated 16 factories which produce over 100 million gummy bears per day.
In 1986, the confectionery company Haribo from Bonn bought the production and rights to the Maoam candy.
Goldbears are fruit gums in the shape of stylised bears, that are two centimetres in size and consist of sugar, sugar syrup, colourants and flavourings. They also contain acidifiers, coating agents, water and a gelatine mixture, which gives the bears their rubbery consistency. Since 1960, Haribo calls its gummy bears Goldbears, in order to distinguish them from other manufacturers' products. In 2005, Haribo produced about 100 million Goldbears daily in 15 establishments throughout Europe to ensure the distribution in over 100 countries. The Goldbears account for Haribo's largest revenue share. According to the company, their brand awareness in Germany is 99 percent and the Goldbear stands for childlike joy.
For the German market, they are coloured with natural fruit extracts, in contrast to the use of colourants in the past. Although there are enough possibilities today to create a shade of blue, making the production of blue Goldbears theoretically conceivable, the Haribo management does not want to make any changes to the traditional product.
In August 2007, the product range was partly changed by adding apple as a new flavour and giving it the colour green. The strawberry flavour, which was hitherto assigned to the colour green, was recoloured to light red. Additionally, the shape of the Goldbears was slightly changed, compared to the former generations, by giving them a smiling face.
Several varieties of Goldbears available in Germany since 2007
Devoted to the UEFA Euro in 2008, Haribo produced Schwarz-Rot-Goldbären: a black, red and yellow Goldbear mix. The mix, which was inspired by the colour combination of the German flag, contained the flavours blackcurrant (black), raspberry (red) and lemon (yellow). For the first time ever, Haribo developed black Goldbears, which, besides blackcurrant, also contained elder extract.[citation needed]
On the occasion of the FIFA World Cup in 2014, Haribo produced the Goldbären-Fan-Edition. This mix included gummy bears in cherry (dark red), grapefruit (red), watermelon (green), woodruff (dark green) and apricot (soviet) flavour as well as blue Goldbears in strawberry flavour