5 Critical elements to Building a Strong Personal Brand for Athletes

College athletes are beginning to think like professionals when developing their brands and pursuing sponsor deals due to the NCAA's recent authorization of name, image, and likeness (NIL) rights. Since they can now also make a sizable income through endorsements, the distinction between college and professional athletes has vanished.
While having the exceptional athletic ability is still essential, sponsors are now looking for athletes with positive attitudes, spotless backgrounds, and active social media followings - for this reason, digital branding should be a priority in an athletes path to success.
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[@zach-colman]

View our courses at: creatitive.com/landing/mindset-course/ Download our worksheet for developing your personal brand here: creatitive.com/downloads/personal-branding/

[@PlayaPower]

Great video with lots of handy tips!

[@zach-colman]

Glad it was helpful!

[@nafiuakinloye6469]

Hi Zach, i currently work as a Social Media Manager for a couple of professional athletes. However, while i ensured to create a distinctive online persona, i've been running out of Contents. I oversee a Soccer managers' account and i have no idea what to posts at this point. What do you think are the best contents to post for a coach and even other athletes.

[@zach-colman]

Well that’s somewhat of a hard question to answer based off not knowing the coaches or athletes. What I would say is this: do a deep dive into each of the coaches and athlete’s personalities find out what they like to do outside the game. Combine both passions together and come up with a timeline based off the story you have built. Athlete and coaches have so much knowledge and story, you just need to do a bit of discovery and find out their “why”