5 Smart SaaS Pricing Hacks to Increase MRR

Sometimes it only takes a few small tweaks and a bit of psychology to boost your MRR.
Let me show you 5 small "hacks" you can easily implement for your SaaS.
Backed by science!
00:00 Introduction
01:23 The Scarcity Effect
04:43 The Anchoring Effect
07:02 HubSpot's Complete A/B Testing Kit (Sponsored)
08:13 The Bandwagon Effect
11:05 The Framing Effect
13:29 The Effort Justification Effect
16:18 What's Next?
#saas #business #startup #pricing #psychology
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⭐ Thank you, HubSpot, for sponsoring this video.
Check out HubSpot's Complete A/B Testing Kit
Get it for FREE here → clickhubspot.com/gcd
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[@SimonHoiberg]

I hope this video was eye-opening for you! If you implement some of these techniques and see great results, I would love to hear about it 🚀 Next up ➝ 7 AI SaaS Ideas You Can Start In 2023 🚀 (ChatGPT, GPT-3, Stable Diffusion) Watch it here: kzbin.info/www/bejne/ZmHMZH2IdraSrZY Join +22K other entrepreneurs and creators in my bi-weekly newsletter. ✉ NEWSLETTER ‧ simonhoiberg.com/newsletter ⭐ HubSpot's Complete A/B Testing Kit Get it for FREE here → clickhubspot.com/gcd Be sure to hit the like button on the video if you got value from it 🚀 Talk to you in the comments.

[@highpriestpete9612]

Not to mention that the refreshing countdown timer may be illegal in your jurisdiction under consumer protection laws.

[@SimonHoiberg]

True, yes!

[@struan_mclean]

I'm always excited to watch the next video. Thanks for making these they help a lot 👍

[@SimonHoiberg]

Thanks a lot! I'm happy to hear that!

[@salmansaafi]

Very much actionable strategies, loving the quality of your vids, Simon.

[@JagjitBrawler]

I swear to god every video I watch of yours is like a thousand times better than the last. Not just in terms of the content but the production quality as well. Idk how you do it but please keep it up!!

[@SimonHoiberg]

Thank you, jagjit 💪 Really appreciate it!

[@universecode1101]

As always Good tips and content Simon 👍🏻

[@SimonHoiberg]

Thank you 😊

[@daniel_nguyen]

Great video, Simon. This one and the best SaaS pricing page video are my favorites. I keep tweaking my pricing model & pricing page based on these “hacks” (or I should say it becomes fundamental now :P)

[@SimonHoiberg]

Thanks, Daniel 💪 Glad you liked it!

[@Pacificatorrr]

Simon, you are a SUPERHUMAN! Much love, keep it coming

[@ultralooter]

Your videos keep getting better!

[@SimonHoiberg]

Thanks a lot 😁 Happy you're enjoying them!

[@SusheePerumal]

Thank you for the amazing value you provide in the videos Simon.

[@SimonHoiberg]

You're most welcome, Sushee! Glad you're liking them.

[@FlorinPop]

Great one as always!!

[@SimonHoiberg]

Thank you, buddy 💪

[@gubstav]

Incredible value as always. Will implement the gold nuggets from the video in my own future SaaS's.

[@SimonHoiberg]

That's awesome! Let me know how it works once you get there 🔥

[@EANNO]

This is just amazing! Simon, we need Part 2 👍

[@SimonHoiberg]

I might create a part 2 😁

[@EANNO]

@@SimonHoiberg 🔥🔥🔥

[@KylePrinsloo]

Beautiful! Great tips man :)

[@SimonHoiberg]

Thanks a lot, man!

[@sauravag]

Super love this video! extremely valuable

[@SimonHoiberg]

I'm super happy to hear that 🙌

[@basebunker1556]

This video is GOLD

[@SimonHoiberg]

Thanks 🙏

[@slimenjunior2972]

Great video as always I signed up for the newsletter We want part 2

[@SimonHoiberg]

Awesome 💪

[@RyanShah]

Incredible ideas, thanks Simon 🙌🏽

[@SimonHoiberg]

I'm glad you enjoyed it, Ryan 😊

[@ecommerce9926]

Thank you for providing this valuable information.

[@SimonHoiberg]

You're most welcome 🧡

[@ethanyoung8971]

Lol, you're good. Thanks for this. Excellent editing

[@SimonHoiberg]

Haha thank you Ethan 😄

[@cantand2817]

Great explanation Simon. Cheers

[@SimonHoiberg]

You're most welcome 🙌 Glad you liked it!

[@robertbalazsi]

Golden tips, as always! Thanks for sharing them, Simon! A good video results in immediate action items we could do to improve our conversion rates. My Chrome extension hit 800+ installs but somehow it didn't occur to me to highlight this fact on my landing page. That will change. :)

[@SimonHoiberg]

That's awesome, Robert 💪 I'm 100% sure you'll see that paying off!

[@schweizerrechtsanwaltpedol7162]

Great content as always 😀 may I ask what with you make these videos like 3d zooming of docs / websites? Looks amazing 😃

[@SimonHoiberg]

Thanks you! 😄 It's done in Adobe Premiere + Adobe After Effects.

[@i.am.rossalex]

Good advices! Gonna try...

[@SimonHoiberg]

Awesome 💪 Let me know how it works out!

[@mmmha7572]

So much value!

[@SimonHoiberg]

I'm happy to hear that 🙏

[@ecommerce9926]

You deserve more subs, Simon

[@SimonHoiberg]

100K soon, hopefully 😁💪

[@MizanHIT]

I love your work 💯

[@SimonHoiberg]

Thank you 💪 Appreciate it!

[@justzakary3699]

You should make a video on the options to make subscriptions (Stripe, RevenueCat, Paddle, etc)

[@SimonHoiberg]

Nice suggestion 🔥

[@craiginzana]

We tried an anchor plan that was more than every other one and it ended up being the most popular plan by a long shot. Great way to realize your pricing might be too low.

[@SimonHoiberg]

Nice! Yes, definitely a great added bonus from using that technique 😄

[@TodorescuProgramming]

what MRR you got at Simon? congratulations on making us such a cool video!

[@SimonHoiberg]

Thanks a lot, Tudor 😊

[@ash1kh]

Hey Simon, I realized apple was on Framing effect techniques. Selling old wine in a new bottle with a different price tag for social elite. Makes it a trillion dollar business. haha

[@SimonHoiberg]

Haha yes! That's right 😁

[@shadyworld1]

WOW ❤ Always wait for you videos to learn something valuable, I really have almost all puzzle pieces to play with my 1st SaaS as a Solopreneur and it was something I thought I would never be able to achieve 😅 Definitely will keep you updated on LinkedIn, I intend to build the 1st one for fun just to enjoy it because that’s drives me further and makes me more efficient 😄 I would love to see that scale while I’m enjoying it 😊

[@SimonHoiberg]

That's awesome 💪

[@taylorgoines6985]

Do you sell a course or any tips how to edit this well and exact gear? You are one of the best on KZbin with under a 100k subs. Thanks so much ❤

[@SimonHoiberg]

Thank you, Taylor 🧡

[@taylorgoines6985]

@@SimonHoiberg You should do an edit/setup course. It would be great side income and you could help a lot of others that want to be creators.

[@bmutthoju8797]

I strongly feel that if users really benefit from the product/ service, the hacks can be justified. For instance, there are people who don't realize that the product/service is essential for them that solves a certain problem for them and the users may not be paying the right amount of attention required to solve their problem (they might be complacent). However, if we use these hacks, the users might get forced to go for them but to finally realize that they have been in need of the product/service all along!

[@SimonHoiberg]

Yes, I totally agree with you. But only up until a certain level - there's a fine line between "nudging" and straight up lying and misleading.

[@tien.nguyenthanh]

Simon, i'm fan of you, i have some question: - How Entrepreneurs can find right problem to resolve? - How you can define Target Market, Segmentation, Target Customer of you ideas? - You can give us step by step about from ideas to launch product SaaS?

[@SimonHoiberg]

Great questions! I address a bunch of these in this video: kzbin.info/www/bejne/Y3aaq6OQl6xsmbs

[@johnhalley5063]

Gold

[@cabdiraxmaancabdulqaadir2787]

Can you help me on how to learn etsy or Ecommerce

[@joshuaheslin4992]

First swear word in a while Simon. Cheeky ;) Keep up the vids mate.

[@SimonHoiberg]

Haha, thanks 😁

[@y_social_]

how quickly do you think the saas market place for AI products will be overcrowded?

[@SimonHoiberg]

It's already starting. Though, I think there's gonna be an increasing need and opportunities for years to come as well.

[@romainreyes5906]

just got a question : where do you get all this knowledge about SaaS

[@SimonHoiberg]

I learn as I go!

[@ecommerce9926]

I realize a little thing. just wanted to let you know that you didn't put tags on this channel. adding some tags on the channel will definitely help your channel to grow!

[@SimonHoiberg]

Hmm, I'll have a look 🤔 Thanks!

[@DeepeshSachdev_Gaming]

First

[@user-yo3ef9pu4r]

two likes...!

[@SimonHoiberg]

💪💪

[@saibadam]

As a mobile game dev this is only 1% of the evil we are capable of

[@ordinarygg]

Interesting, why you will tell all secrets about your business to create more competitors instead of putting more effort to grow your it. Conclusion business depends on your channel and you use it as advertisement. I don't see a lot of successful CEO's who doing youtube instead of investing time and effort into their business) P.S. You ego is so huge you don't even put a names of editor of this video and also I'm thinking even text is not yours lol))

[@SimonHoiberg]

Many CEOs do that. KZbin is an excellent place to create value and grow your business at the same time. And I wrote and edited this video myself 😉

[@ordinarygg]

@@SimonHoiberg do you have any links to "many CEOs"?) curious, pls don't send link when video starts with "I'm owner of god SAAS buy my books etc etc.")))

[@OsmanToplica9001]

Fucking unreal Simon! I can't believe how PACKED with information this video is and at the same time how it refuses to break the 4-8 seconds boringness rule of KZbin content. Must have taken ages to research, script, film and edit.

[@SimonHoiberg]

Thanks a lot, Osman! Really appreciate it. Yeah, this video went deep into some of these topics - but it was super fun to make 😁

[@OsmanToplica9001]

@@SimonHoiberg I'd appreciate a behind the scenes video explaining you approach to ideation and scripting of youtube content. I'm sure it's a course you easily can sell :-)