6 books to help you do video content marketing

Where do you start with video content marketing?
In this video Shawn Pang (our Director of Content Production) and Michaela Pang (our Content Marketing Manager) will cover 6 books you should read to learn all about content marketing and upskill yourself so that you can apply it effectively for your business. But content marketing isn't for the faint of heart, so these books aren't just about content marketing itself but will give you well-rounded personal development skills to set you up for success for the long haul.
Chapters:
00:00 Intro
01:12 Content Inc. by Joe Pulizzi
02:25 Epic Content Marketing by Joe Pulizzi and Brian Piper
03:39 Deep Work by Cal Newport
04:31 Start with Why by Simon Sinek
05:17 Mindset by Dr Carol Dweck
6:22 Building a StoryBrand by Donald Miller
7:32 Get started
At Lamplight Media we offer video content marketing packages, which include post production as well as full service video production. Visit lamplight.media/ to find out more.
CREDITS
Books
Content Inc. by Joe Pulizzi
Epic Content Marketing (2023, second edition) by Joe Pulizzi and Brian Piper
Deep Work by Cal Newport
Start with Why by Simon Sinek
Mindset by Dr Carol Dweck (if you have our copy, please give it back so we can pass it on to the next person!)
Building a StoryBrand by Donald Miller
Film & TV
The Hobbit: An Unexpected Journey (2012)
KZbin Content
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