6 Core Components and Implementation Strategies of Customer Relationship Management (CRM)

Embark on a journey to demystify Customer Relationship Management (CRM) with our comprehensive playlist, designed to provide a deep dive into the core components and implementation strategies of CRM systems.
Chapter 1 offers an introduction to CRM, outlining its significance as a strategy and technology used by businesses to manage interactions with customers.
In Chapter 2, we delve into the core components of CRM, including Customer Data Management, Customer Engagement, Sales Force Automation, Marketing Automation, Customer Service and Support, and Analytics and Reporting.
Chapters 3 through 7 provide detailed explanations and implementation strategies for each CRM component, highlighting their importance and practical applications in managing customer relationships effectively.
Chapter 8 explores the role of analytics and reporting in CRM, emphasizing the importance of data-driven insights in understanding customer behavior and making informed business decisions.
Chapter 9 discusses the importance of tailoring CRM to suit your business needs and objectives, considering factors such as business size, industry, and specific CRM goals.
In Chapter 10, we delve into implementation considerations and best practices for successful CRM deployment, including selecting the right CRM system, training employees, and fostering a culture of CRM adoption.
Chapter 11 presents real-world examples of successful CRM implementation across various industries, offering insights into how organizations have leveraged CRM to achieve tangible results.
Finally, in Chapter 12, we explore future trends and innovations in CRM, considering emerging technologies and evolving customer expectations that shape the future of CRM systems.
I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.
--------------------------------------------------
Video Content
0:00 - Introduction to Customer Relationship Management (CRM)
Understanding the Core Components of CRM
Customer Data Management: The Foundation of CRM
Customer Engagement Strategies and Implementation
Sales Force Automation: Optimizing Sales Processes
Leveraging Marketing Automation for Effective Campaigns
Enhancing Customer Service and Support with CRM
Harnessing Analytics and Reporting for Informed Decision-Making
Tailoring CRM to Your Business Needs and Objectives
Implementation Considerations and Best Practices
Real-world Examples of Successful CRM Implementation
Future Trends and Innovations in CRM
--------------------------------------------------
School of Learning
Arnav Dutta
/ arnav-dutta-a2020a44