7 QUESTIONS TO YOURSELF | Holographic Performance

Location: Stanislavsky Electrotheatre (Moscow, Russia)
Dates: 21-23 October 2015
A first of its kind performance combining artistic choreography and cutting edge technologies was staged to reveal the new sedan by BMW. A ballet dancer, his holographic copies and dynamic imagery interacted on stage creating a memorable multimedia performance. Sila Sveta produced the content and video shooting for this award-winning project.
Agency and Concept: Departament Event Marketing
Holographic Setup, Visuals and Shooting: Sila Sveta
Producers: Evgeny Mishin, Alexander Us, Aleksey Rozov, Denis Astakhov
Art Director: Arthur Kondrashenkov
Project Manager: Sveta Yermolayeva
Supervisor: Maxim Chepukhalin
Technical Director: Mursal Mamedov
Designers: Vitaly Babich, Filat Matveev, Sergey Maslov, Daria Shurkina, Nastia Chamkina, Anatoly Belikov, Vitaly Zykov, Alexey Churochkin, Maksim Bitiukov, Polina Sukhanova
Director of Photography: Evgeny Arkhipov
AC: Konstantin Bykovskiy
Technical Engineers: Denis Akopov, Dmitry Masaidov
Stage Director: Philipp Grigorian
Choreographer: Oleg Glushkov
Performer: Denis Medvedev
Music and sound design: Monoleak
Lighting Design: Stepan Novikov

[@fiodar.trafimau]

ВОСХИТИТЕЛЬНО!!! БРАВО!!

[@nargisthesinger579]

Браво!!!! "Сила света" вы лучшие!!!

[@jnickence]

That's one hell of a presentation! Great job!

[@princessnintendo6340]

There are no words for how awesome this is. Mind officially blown out of the universe 🚀

[@tutmoss]

Круто мужики! Тут уж точно сила света!)

[@1986diyablo]

Супер, вам бы фильмы полноценные снимать!

[@user-ux9mc6yc4c]

ПАРНИ ВЫ КРУТЫЕ!!! Хотя сами знаете :)Спасибо, что Вы есть!

[@kabirgautam7737]

Fantasttttttttttttttic, its very artistic.........kudos to sila sveta team.........Cheers

[@ochenpriyatnotsar6723]

Сказочно красиво и просто очень круто! Молодцы!

[@AStroconcert]

ну вы даёте ребята! это было супер круто! спасибо!!!

[@riftz4245]

Bas si sila!Bravo!

[@DuckysCollection]

the performance was amazing great integration of live video and stage effects.

[@Booiigbell]

bravo! this is really really really intelligent and looks super awesome.

[@AGRAk]

Es una de las mejores actuaciones de mapping y holograma que he visto nunca! :0

[@JohnSRR-lw4bx]

Amazing!

[@justinricke9046]

Really, really beautiful!!!!!

[@ekaterinanikitina1245]

Восхитительно!!!!!!!!!!!!!!!!!

[@josepjo3508]

Wooowww....is amazing 👏👏👏👏👏👏👏👍👍👍🙌🙌🙌🙌

[@BestofYTChannel]

This video has been selected by the channel as one of the Most Amazing videos on KZbin and was added to the channel's playlist accordingly. Thanks for sharing.

[@jefterowino3905]

I'm awed!

[@michelleleehealingisbeliev4608]

Amazing 👌🏼

[@RhythmMonsterZ]

I'm so touched.

[@akelproduction]

👌🏼 fantastic

[@lucylifecoach]

So cool !!!

[@user-lm1gl5dg5y]

Сколько работы и подготовки проделано для этой презентации...

[@d.d.m.l.l4195]

That was super f****** amazing I mean like really amazing

[@samson3534]

the best ever...

[@user-qg3om4ob7k]

Очень круто!!!!

[@barbarawitan8149]

Lub , gdy wsiadałam do windy , jak w tym obrazie , Bóg do Boga , palec do palca, a pomiędzy iskra.Tak między moim palcem a przyciskiem windy wyładowanie iskry naelektryzowana się , jak na tym obrazie, śmieszniutkie. Najlepsze jak się zdarzy , że aż jakby prąd kopnoł, a propos ciekawe uczucie, nie raz poraziło od gniazdka

[@aslpl5924]

Sveta Yermolayeva is from Kazakhstan!!! Sure! Anyone else in this team?

[@enriqueveratv]

wow ❤️

[@misdemeanor1900]

a mazing !!!!!!!!!

[@Buster781]

What software you used to manufacture the car from that particle. BTW Great Presentation

[@Irina.Siberia]

Эффектно! Жаль, что цель - реклама BMW... Spectacular! Too bad the target is a BMW ad...

[@nikolayperminovakterkino3726]

добрый день скажите пожалуйста где можно скачать готовые эффекты для танца ? был бы рад ссылка ?

[@gathecap5674]

my oh my , now is is the stuff I intend to be doing, just awsome

[@Michelleruiz5330]

Wow

[@PraveenKumar-cd3gt]

How many software's you used to manufacture the car from that particle. Can you please just tell me how you make that particle car please

[@Romasnv]

Фантастическая работа, нереально просто! Интересно, автомобиль потом появился или это была только презентация на экране?..

[@SilaSveta]

Разумеется! Автомобиль ждал гостей после перформанса в соседнем зале.

[@mickeypeedee]

Sila Sveta this is truly incredible work on the cutting edge! Thank you for your incredible visions and your amazing team! May I ask a few soecific questions about this installation and others? Is there a way to send a private message to your team? I’m incredibly humbled and inspired by your work!

[@WarpINFINITY]

I want my HOLODECK here and now!!!

[@_0__k__0_]

11:52 please, who knows the music, write If you know?

[@chloes2741]

Of course this new technology is used for automobile marketing

[@4Gehe2]

A projector front of a screen is hardly new technology. Beside this tricks is old, it is based on the same mechanics as the earliest theater illusions.

[@laremi3577]

Well, it's impossible to make art without money, after all someone must finance the art projects, remember artists are people who need bread on the table and to pay the electric bills like any of us !! Anyway, outstanding job, great team effort both from the artists and the sponsor !!

[@Im_crybilon]

Worlds 2019 championship

[@argosa]

I'd buy the the car if it came with the holodeck ;-)

[@laremi3577]

Wow...

[@garabatomulticolor]

nice good clip

[@rajatverma5395]

Nice

[@miguelgarzone291]

How can you do this?! Like what do you do?

[@SilaSveta]

Hi! You can check out the case study on our website: silasveta.com/work/7-questions-to-yourself

[@m.baghdad1097]

😍😍😍😍😍😍

[@omarvaldez5627]

Fue mas impresionante el show q el carro lequedo chico el carro sequedo algo atrasado yo esperaba un carro mas moderno ok esmi humilde opinion

[@dilkushiwijerathna3182]

wooowwwww

[@KarlSheen]

erm....this is video mapping..a Hologram is a 3D image created by lasers. Bloody good performance either way!

[@StuartWarrenHill]

I call it a Hologram effect. creating an illusion of a hologram large scale for live events.

[@KarlSheen]

Stuart Warren-Hill if it's a illusion of.....then it's not....a true hologram is a 3d image made with lasers on a 2d surface. It's been a misnomer since Disney mislableded their pepper's ghost illusion in the haunted mansion a hologram. Don't panic though... I'm not snubbing the performance... Just the name. This is a beautiful example of choreographed live action video mapping

[@cesarchip]

music name?

[@SilaSveta]

It's custom-made for the show by Monoleak studio.

[@WidurangaBandara]

woooooowwwwwwwww

[@BarryStaes]

This is how imagine the Tesla Model Y announcement to be like..

[@kirac.epiphany9766]

:D, my thoughts wandered just like that. But in a "all-binding-components" - and Elon would be the dancer :D. The holograph.

[@praveeinkumar]

Damn! can anyone could care to explain how it is done?

[@praveeinkumar]

Sila Sveta Thanks a lot man!

[@seeshub9678]

So how was this done?

[@emmanueloluga9770]

@@seeshub9678 PRojection mapping

[@jayebirdjb7143]

That guy is HOTTTT!!!

[@livetotell]

damn!

[@kiapandora2094]

I wanna Miku Hatsune this..

[@Beebsentrance]

Did the audience understand the artistry of the presentation or they only came for champagne , caviar and buying the car ?

[@Aasenzeng]

I think the latter

[@lleshajjetmir5546]

Ok

[@jamiemorgan3649]

The real life Tony Stark

[@Karmakasxxx1]

Hui hologram :D

[@barbarawitan8149]

Hologram, ja ostatnio miałam w jednym oku, budząc się rano i patrząc się nie wyostrzając wzroku , malutkie iskierki elektronów , tańczących przed okiem, w odległości 5 centymetrów, przez chwilunię, ale realne i magiczne , 2⃣⚡

[@helenawinkler6756]

modern oxygen knife jet total sin tell.

[@sel8812]

2:30 4:50

[@dianesegovia4037]

Wait the hologauze is only being him right?

[@user-ir3ge5eh4d]

а я могу пускать настоящие молнии

[@7H7H771]

와 씨발 !!!!ㅋㅋ

[@marijn6514]

Take notes, Apple

[@insanecaine]

He REALLY needs to hire a professional dancer.

[@crayolaclouds2696]

He is one. They also had a choreographer.

[@Bartek-zz9rk]

I can undestand everything - I'm a tolerant guy, bur I don't understand, why the hell it's in English?! I'm furious about it - is the 100-rocznica Niepodległości dla Nas czy "for English speakers" Alw co by nie było, nasi artyści wespół z naszymi "elektro-mechatro-nikami" pokazali jak zaawansowanym państwem jesteśmy. Europa długo będzie wstydzić się przed Nami.

[@vincentbain1392]

I got bored with this and couldn’t watch anymore at 2:15.

[@O1iviaWard]

I feel like the costume doesn't really suit the whole vibe, but whatever