7 Tips For Your Website Redesign While Maintaining SEO

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Last week I spoke about how businesses should always make sure they maintain their SEO rank while redesigning their website. An airtight SEO strategy is key when it comes to continuing to perform well organically online. After all the more online visitors, the more likely you are to sell your products or services. So what does it take to maintain your SEO during your redesign? Here are a few tips to keep in mind.
1. Conduct an SEO Audit
Conduct an SEO audit. This is a great first step to take before starting your redesign process. Managing what you are currently doing will only help with future endeavors through your new site. Some aspects of the audit should include keyword rankings and organic traffic, as well as site navigation.
A few other factors to consider during your sitewide audit are:
Backlink profile.
Domain authority.
Current strengths and weaknesses of your current SEO performance.
Preserve SEO Value
2. Clean Site Structure and Seamless Navigation
Make sure while going forward that your website maintains a clean structure. This is beneficial for easy navigation, allowing visitors to stay on your site longer and find what they are looking for easier.
Consider implementing a logical hierarchy when it comes to organizing your content. This makes it easier for both users and search engines to navigate through.
3. Content Optimization
Think about what kind of content you want to enhance during your redesign, and how. First and foremost, it’s best if you focus your energy on high-quality content. Having new and relevant information to offer to your visitors, which aligns with their intent and your chosen keywords, can make a huge difference in your SEO ranking.
4. Multimedia Integration
Be sure to incorporate different multimedia elements. These could be videos, images, or even infographics. These elements can structure your content in a way that helps your users navigate through the site faster. Once you get this new content indexed and ranked, feel free to tweak and adjust any of the elements mentioned above.
5. Keep The Original Website Live
If you can, keep your old website live on a private URL. It is important to have this on a private web address to ensure that a crawler can’t access it. This safeguard comes in handy during the redesign process not only for retaining your SEO but in case you need old information.
6. Internal links
Changes to the internal link structure of your website are important to note. Be mindful of these changes during your redesign, as they can alter your SEO ranking. Your historic crawl data is helpful in this instance to keep consistent with the previous site structure. For instance, if your original website has hundreds of internal links, but your new site has barely any, this will throw off current rankings.
7. Monitor and Measure Performance
Once your redesign is complete and the site is live, make sure to monitor its performance closely. If there are any SEO issues or opportunities for improvement, you want to catch them as soon as possible. Track your keywords rankings as well as overall user engagement.
Remember that fluctuations are normal, but you should be back to your baseline within a month of your relaunch. With larger sites, it may take more time for deeper pages to go through the recrawl process, so it may take longer.
Planning and execution combined will help you significantly when dealing with redesigning your company website. The tips given today are only the very beginning when it comes to what you should include on your website redesign checklist. Remember, the undertaking does not rest at completion. Be sure to continue to monitor your site and always look for more opportunities to optimize and stay ahead of the competition.
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