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It is obvious that today, being in quarantine, almost every family needs to reallocate their family budget. We still eat and dress, we still need funds to fulfill these needs, do you agree? But the fact is that various businesses and institutions have closed temporarily, and some firms and permanently. As a result, people's incomes have fallen, and some are completely unemployed. Therefore, many people are concerned about how to save money on purchases. Moreover, in the conditions of mandatory self-isolation, the demand for essential goods has increased, which is why some products have increased in price. Yes! But our task is to make sure that all these circumstances passed for you painlessly. And if you watch this video to the end, you will definitely solve this problem. Today we will give you some tips that will help you keep your family budget, but at the same time almost nothing will change for you!
Anticipating skeptical comments, we hasten to say: if you think that spending money wisely, you will deprive your life of a significant share of joy and pleasure, believe me: this is not so. In this case, you will not see advice from the category "eat less, dress modestly". Only specific financial tricks and psychological tricks, thanks to which you will stop making impulsive purchases, find everything you need at times cheaper, and also begin to slowly return some of the money spent. So-let's go.
MARKETING AND PSYCHOLOGY.
The fact is that most people do not follow their own logic when making a purchase, but succumb to emotional outbursts caused by their expectations. And a significant proportion of this behavior is determined by the customer
skilled, but invisible to the layman actions of sellers, stores and suppliers of goods. Let's learn about the main tricks that stores go to in order to make a profit.
1. Trick first. Managing the selection. In order to make the buyer want to buy a specific item, the sale of which is most important for the store at the moment, several other things similar to the product that interested the buyer are placed next to it in the trading floor. But at the same time significantly (several times) different in price, both up and down. Too low price of the first group of similar products often makes the buyer consider them low-quality, and too high price of the second group-does not give him the opportunity to buy them. As a result, the buyer can only buy the product that the store promotes, creating the illusion of a high profit from the price/quality ratio.
2. Second. Music. Have you ever noticed music in stores? Agree that it sounds unobtrusive, and therefore you have never really focused on it. But is it so harmless? The absence of words in the music design of stores is important in order not to distract the attention of customers. Or popular songs must be in a foreign language, so that the buyer is not carried away by their content. The speed of music tracks is selected by the store administration depending on the time of day, number of people, and even the day of the week. In the morning, for example, calm, measured melodies sound. At lunchtime, when the number of customers in grocery stores increases significantly, the speed of music also increases. This is done in order to increase the psychological pace and rhythms of buyers, forcing them to make their choice more actively. And in the evening
the time when most people return from work, and the maximum number of customers is present in stores, and in the sales halls sound very active, fast and even aggressive rhythms. They should make customers choose products faster, make a purchase, and make room for the next customer. By the way, if the store does not have the task to customize people, then correctly selected, slow music melodies can increase the number of sales by even a third - up to 38%. Slow music sets the buyer up for a calm, measured and thorough choice of purchases. Fast music tracks, on the contrary, often cause customers to leave the store after a cursory evaluation of products. And often the user does not buy anything. Next time you go to your favorite store, please note: what music is playing this time?
#spend #money #correctly