This was a great episode of the Beauty Bound Podcast with such valuable and transparent industry insights from Chelsea! Talking about a brand's fall from grace openly allows that brand the opportunity to publicly correct their issues (if they so choose) or completely look the other way. This is an amazing way content marketing and awareness in social media circles helps hold industry accountable without the need for over-regulation. Ultimately, the market, professionals, and consumers dictate whether a brand sticks for the long-term.
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