The Perfume Man of India - Aakash Anand, Founder of Bella Vita (INR 600 CR Perfume Brand) | ISV

In this Episode, we host The Perfume Man of India - Aakash Anand, Founder & CEO of Bella Vitta - India's largest new-age perfume brand (INR 600 CR+ in revenue).
Aakash is one of the most brilliant founders we have had an opportunity to host on the podcast and this episode is as fire powered as a conversations can possibly be.
We understand his journey, his energy and his ingredients of success. You are in for a phenomenal ride, have a super one and keep sharing forward.
00:00 - Preface
01:23 - Introducing the Perfume Man of India
03:35 - The Journey
08:06 - Early days for Aakash
09:48 - Meaning of Wealth
11:31 - Identifying which Business to build
15:23 - Do Not Complicate Business Building
18:14 - Bootstrapped vs Funding
20:48 - Why CAC is stupid?
24:30 - Omnichannel Presence for Brands
26:55 - People Management
29:33 - House of Brands
31:57 - The Founder Energy of Aakash
34:00 - How to become a Great Founder
37:10 - What keeps Aakash going post-success?
39:50 - How do Friends describe Founders?
44:40 - Describe the Indian Consumer
47:01 - The Power of Manifestation
51:02 - Expressing what you want
55:22 - What does Aakash fear?
56:50 - Spaces where Big Companies will be formed
1:01:10 - Final Learnings

[@aakashanand7481]

My sincere request and advice to all entrepreneurs … do learn from our experiences and take advice from whoever you can … take baby steps and each step will get you closer to your dream … have faith and manifest the right things 😊wishing you all the best of luck …lovely conversing with you Jivraj❤… keep shining

[@IndianSiliconValley]

Thank you so much for being on the show!! One of the best conversations we’ve ever hosted 🚀🚀

[@finance_monk]

You are my inspiration sir❤

[@mayankKumar-vz5xi]

Looking for any opportunity as a fresher being a marketing management(MBA)student. @akashanand7481 Sir mujhe bhi bechna hai Or kamana hai

[@pranavmisal2000]

I think our paths are definitely gonna cross in future . Loved the episode 💯

[@kartikthakur2454]

@aakashanand748, Hello Aakash you said you meet a lot of entrepreneur daily, what is the best way to reach out to you? Please reply

[@zahidmalik1239]

Bellavita unke liye theek hai jinhone kabhi perfume nahi lagaaaya Bit those who use Good Quality Perfume Regularly. They Find Bellavita Very cheap. Because oil concentrarion is very low in bellavita. Lekin Podcast acha hai, informative hain. And he found the solutuon for the problem of common people and build a Brand , Hats off

[@ab99ee]

Yes, i agree. Podcast informative hai But fragrances mein kuch unique nahi laga, expectations the iss brand se

[@shahchandan1369]

@@ab99ee Yes agree brother, bellavita ke perfume is very common in smell.

[@computerscienceresearch]

True very poor infact all these beads of his friends too have shit frangnance. I have started using attar and it lasts 2 days ​@@ab99ee

[@testnonameq1]

marketing >> product

[@rajgoyal108]

Ab bhai har koyi ₹10k ke perfumes to afford kar nhi sakta, un jaise aspiring youngsters ke liye to theek hai, woh premium perfumes ka experience itne kam rate me lena, baad me jab woh kamane lagein to woh shift kar sakte hain premium perfumes ki taraf.

[@dEEEPOfficial]

This guy is extremely honest & deserves where he is today. ❤‍🔥

[@IndianSiliconValley]

Super agree!! 🙌🏻🙌🏻🙌🏻

[@sushenanare]

"Why isn't the ISV podcast more popular? The information shared in it is extremely valuable."

[@IndianSiliconValley]

Thanks a ton!! Let’s make it more popular 🙌🏻🙌🏻 do share with folks :)

[@sandeepsahu8743]

What a guy! Clear, concise and insightfull answers. This interview made my day. Thanks Jivraj & Team to introduce this gem🎉

[@AnkitG12]

What an amazing conversation. Worth the time invested in listening it . Thank you . Subscribed.

[@darshansancheti24]

Never heard an entrepreneur this honest! One of the finest podcasts 👌🏻

[@IndianSiliconValley]

Thanksss a lot!!!

[@iamjustingeorge]

Anand is too smart! He’s knows to give value in his business and his podcast too! Bahut mast.

[@IndianSiliconValley]

The best🙌🏻🙌🏻🙌🏻

[@user-zi9xr3bz2s]

Both of you deserves to loads of appreciation, I am surprised on the number of views.. it should have be 50X by now in 6 days... Akash my heart resonates the same frequency..am currently in Edmonton Canada, will reach you out soon

[@IndianSiliconValley]

Thanks so much!!!!🙌🏻🙌🏻🙌🏻

[@Pran999]

One of the very productive videos i have ever watched,on point questions and answers too,amazing …❤️❤️❤️

[@IndianSiliconValley]

Thanks a lot!!!!

[@saveenkumar4249]

I listen to thousands of podcasts (30-40 podcasts per month to be precise lol but have been listening to them for the last 5 years) but this one's gonna stay with me for a long time, the founder is my favourite now, was always curious about him just last month i saw his brand in Dmart and that moment i realised man he made it, thanks Jivraj for this wonderful interview, thoroughly enjoyed it❤

[@IndianSiliconValley]

Thankssss Soo much!!! Makes our day 🙌🏻🙌🏻

[@AbhishekTiwariPP68]

Very informative, Great questions Jivraj & Impressed with the clarity of thoughts Aakash. Anand!!

[@IndianSiliconValley]

Thank you so much!!

[@jshaan75]

Bro that's not selling. You are mistaking selling with pleading and negotiating. Why do these co-founders talk about things way beyond their expertise and common sense to sound deep and profound? The rest of the podcast where he was talking about the core business was amazing.

[@cquel7]

Amazing interview. Great inspiration. Thanks to both for this eye opener

[@ayushpal4632]

watched entire podcast in a while, very very helpful

[@riyazshaikh8263]

VERY informative podcast, and the Way Aaksh sir express his experience,and the points he shared it is very helpful for those who want to actually do something.very🎉🎉🎉 lovely.Thanks jivraj sir..

[@ruchiarch]

One of the best entrepreneurs

[@Prplnpeach]

Most honest entrepreneur. Seedhi baat no bakwaas❤

[@IndianSiliconValley]

Agreeeed🙌🏻

[@Isudhanshu_biswas]

Uss se kya hota hai? Brand toh bakwas hai. Product utne ache nhi jitni claim hai uski.

[@Mahesh-nh4nb]

truly gold ❤ I heard this man first time and he is a gem 💎 btw his voice is like Farhan Akhtar ❤

[@IndianSiliconValley]

Thanksss a lot!! 🙌🏻🙌🏻

[@massiveknowledge877]

Appreciated ! Very nice podcast.I listen this in two part…first in morning at 4 o’clock and at night 9. Thanks for providing!

[@IndianSiliconValley]

Super glad, thanks for tuning in! 🙌🏻🙌🏻

[@bharatsinghal5919]

To be honest and as a consumer of Bellavita perfume I did not like. Have tried 4-5 perfumes, they feel cheap and not at all luxury. Congratulations to the guy for building such a great brand.

[@sahilsahni6557]

Try white oud, you will not regret it.

[@RahulDahiya0303]

Used perfumes few months back they were good. Now I use non alcoholic options for hormone balance

[@lakkarajushankar]

😂don't be hypocritical man... See the price range. Compare similar stuff.

[@nomadraj9863]

ek no. ka knowledge,, i am raj ❤ from andaman and nicobar islands 🏝

[@IndianSiliconValley]

Thank you so much!!🙌🏻

[@ajaydeshmukh3545]

"Finantial freedom" well explained by AA

[@IndianSiliconValley]

Vv true 🚀🚀

[@deepakgusain9561]

Jivraj, you are doing gods work. Great going sir ❤

[@IndianSiliconValley]

Thank you so so much!!! Really means a lot 🙌🏻

[@subhamsingh4615]

He spits so much insights what a entrepreneur hats off

[@IndianSiliconValley]

Super agreed!!!

[@quiteintresting1916]

User of Bella Vita... Loved it...just found out bezvilla bhi iska hai...best coffee...user of bezvilla for 1 and half year

[@IndianSiliconValley]

Awesome, love it!!

[@rajgoyal108]

Bevzilla*

[@jibinachankunjubaby434]

I just love this podcast opens mind❤ 😇🤯

[@IndianSiliconValley]

Thanks a ton!!!!

[@iamregular2230]

Great Podcast ! ISV ❤

[@IndianSiliconValley]

Thank you so much!!

[@Nishandh_Mayiladan]

The entire susscessfulls gang is really making India bigggg. Openky making the ecosystem super strong. Its my request to everybody to please engage positively so that the nation thrives 🎉

[@IndianSiliconValley]

Yessss letsss gooo🙌🏻

[@knowthrvdo]

You asked right questions this is imp while making podcast. Keep it up.

[@oatx]

great pod, good luck on your channel

[@IndianSiliconValley]

Thankssss a ton!!!🙌🏻🙌🏻

[@Shakeelmalikvlogs723]

Fanstatic 👌👌👌👌

[@IndianSiliconValley]

Thanks a lot! Do share further :)

[@bipsy2008]

Tried the range at a kiosk after all the you tube interviews. They are right for the price...no where close even to zara forget about the expensive ones. You get exactly what you pay for. Nothing more

[@artzimmer6347]

Amazing epi

[@IndianSiliconValley]

Thank you so much! 🙌🏻🙌🏻

[@noor.random]

enlightening 👌

[@IndianSiliconValley]

Thanks a ton!! 🙌🏻 Keep sharing 🚀🚀

[@entrustind]

Don't know Why am I feeling like listening to our next Indian Elon Musk 😂 😂😂😂😂 Still So humble, so polite and so down to earth when he has solved a biggest problem of mankind and he knows Indias GDP depends on him. Great.

[@BLINDTRAVELLER_12]

Ha it's all rubbish man... 200 crore ghr le gaya he Kl raj shamani ke sath bola.... He is on another high.

[@amaanfaraaz4846]

Really a gem❤

[@IndianSiliconValley]

Agreeeed!🙌🏻

[@tohidmahat1823]

Kisi ki baat ko sun kar diwar se takkar nahi li jaati Apni himmat Jahan tak chale karte rehna hai Nothing is permanent on earth

[@a3minutevideo737]

Thank you ❤️

[@IndianSiliconValley]

Welcome!!!

[@WealthDekho]

amazing learnings

[@IndianSiliconValley]

We agreeee!🙌🏻

[@whatsnewnow4469]

solid entrepreneur

[@IndianSiliconValley]

Yessss🙌🏻

[@user-hp2vc7gq1g]

Keep doing bro you are very good podcaster I like it 🎉🎉🎉🎉🎉

[@IndianSiliconValley]

Thanksssssss!

[@akshatpant666]

Very informative podcast..... I personally use Bella Vita perfumes and sach me Paisa wasool hain... Amazing perfumes...♥️😍

[@IndianSiliconValley]

I agree 🙌🏻🙌🏻

[@Regaspectra]

i appreciate him for what he did but for us indians should set a benchmark and comepete with big foreign brands - chanel,gucci,armani,hugo boss,etc. ( please take it as constructive critism)

[@dhawaljain3837]

great

[@IndianSiliconValley]

Thankssss🙌🏻

[@mukund376]

Very inspiring guy

[@IndianSiliconValley]

Very very inspiring! 🙌🏻

[@SunjjoyDaadhicch]

awesome akash proufd of u champ

[@soumyapatra4103]

Nice interviewer

[@IndianSiliconValley]

Thank you so much!!

[@FXBillionaire]

Bro money kabhi vapis nahi dete log. Even i have borrowed money to many people but they just dont care.

[@themridulkant]

Kya baat hai....

[@ProfitSnipper]

Dil khol baat kiy ❤

[@AnirudhAgrawal007]

Beautiful

[@harshilpatel3768]

Hello lot of info🎉

[@loknathrao4969]

Loved watching this. Btw I never heard of these perfumes. Probably because I am the 1% India. Just ordered online

[@IndianSiliconValley]

Thank you so much!!!!

[@dipanshkapoor]

Sir you are saying reach out to you, will i genuinely get a reply?

[@IndianSiliconValley]

Yess!! You will :)

[@Jaaduu009]

😍😍😍 this is called real shit real talks

[@IndianSiliconValley]

This is the real value add for sure!!

[@user-cw5kg7gs9s]

Adil qadri perfum is good i tried both of your

[@Aartikarao]

He had found own problems solving business 😅😅😅

[@mohammedyounus5899]

I felt like watching ashneer Grover talking

[@vineetpugalia4675]

His face & body language resembles Sai Deepak :)

[@kshitijsingh8061]

KZbin recommended me one of your video And I am so thankful really great stuff man, Btw I was wondering do you need an video editor for editing your videos than. I Would help you in editing the videos If you are interested do respond

[@rajkene734]

Very Insightful!!! You deserve a million subscribers.

[@IndianSiliconValley]

Thanks a ton! I’m sure it will happen soon considering the amazing support of folks like you 🙌🏻

[@rajkene734]

Always! Thank you for all the insights you provide. Can we get more VC or PE people’s on the podcast?

[@IndianSiliconValley]

Sure - we’ve done some great VC episodes. Do check them out!!

[@rajkene734]

@@IndianSiliconValley I did. Would love to hear more young people from VC and PE world. Actually I am trying to break into that Industry so maybe their experience will help.

[@Zeeshanali-hl4uv]

Thank for bringing such great conversation ❤

[@OVVVIDYALAY]

He said try to sell with fb insta... but offline is difficult

[@HimanshuSharma-we5li]

Absolute Gem 💎💎 A must for beginners founders ❤❤❤

[@MehediHasanTasin-ql4si]

19:41 😆😆

[@RahulSharma-em6bm]

most real podcast ever ananad bhai transparent real person

[@RawalSingh_Official]

This podcast is better than the whole Shark Tank India season 🙏

[@IndianSiliconValley]

Thank you sooo much!🙌🏻🙌🏻🙌🏻

[@dheerajgupta05]

Host need to change his selected cheesy vocabulary which looks well versed. Podcast is fantastic i shutted it out mid way due to cheesy repeats of love it love it , inspiring. Just stop it.

[@anmolsinghtanwar]

bhai aakash sir ko contact kaise Karen?

[@manjunath.dpattanada5036]

Iska product worst sab paid promotion hai,i watched his ad n brought white oud perfume which won't even won't last for 10minutes .there is no section to give comment about product in Amazon n you tube.

[@arzan123456]

Talking about 4 P's of marketing

[@DailyZindagi]

So what was the objective of Akash. Coming to your Podcast?

[@architharia9371]

Product me dam h Me to room freshner me bhi honey ya white od use krta hu Mahaman puchte h kya khushbu h ekdam alag kya lagaya h kon sa room freshner h

[@ROYALKISAN-py2lx]

if anybody wants to collab in agri startup , plz revert.....

[@Fields_Forks]

Ya..tell

[@Biplab551]

Next Shark 🦈

[@IndianSiliconValley]

Yesss💪🏻

[@paresh3569]

Only show off videos , english speaking conversations pls makes videos hindi language ⬇️⬇️⬇️⬇️

[@piyushgoyal2686]

Jivraj can we work together! I can contribute!

[@IndianSiliconValley]

Always excited to work with folks! Reach out with what you’re thinking 🚀

[@vaibhavsharma7136]

Can you try to remake that intro b roll? Looks very childish 😅

[@IndianSiliconValley]

Ah! Appreciate the feedback, we will try to keep doing better with the b rolls. Thanks!

[@WaqarAli-me5xg]

with how much money he started his brand

[@aakashanand7481]

25 lacs

[@TexasBlink]

Don’t waste your money on these Bella Vita cheap perfume and destroy your skin .

[@ravishankarsharma198]

Quality of product is actually poor

[@vismayraj2830]

Bellavita perfumes are very bad in quality I wasted lot of money.he looted money and made business

[@karanbaheti149]

Jivraj

[@IndianSiliconValley]

Yes?

[@NS-id7ff]

Itna bekaar perfume hai and shopkeepers zabardasti customers ko bechte hain, ye hai iski business strategy and yahan badi badi baatein kar raha hai.. isko khud bhi apne product ka pata hai that's why he's admitting ke iska brand nahi hai because the product is useless.

[@wasimraja2138]

Headache inducing products....we cannot expect genuine quality by paying so much less

[@thepahadiguyy12]

Which Perfume you used in bellavita range?

[@dhawaljain3837]

I also want a 100 cr exit

[@animeka1444]

mein dunga, par pehle 200 crore lunga

[@whyme6060]

Your skia aquatic is very bad perfume I will review it in my channel soon

[@udaymishra3238]

This lookalike an interview and not podcast.

[@nishantbhaskaran7674]

"Kuchi pucchi " !!!bhai name change karde

[@arzan123456]

Awesome truth fuck😂😂

[@mohitbarot4699]

Its not that good perfumes. Try visionary pyrates. Its too good orignal copy perfumes

[@Keep_going_no_matter_what]

Yese kisi ko bhi perfume man nahi keh sakte

[@ritvickrocks]

Brother aap ek perfume ki bottle theek se banwa lo , dhanda baad mein bana lena . Bsdka bottle khareedi poori leak kar gayi . Usless brand.

[@therohitsahani]

Podcasts nowadays are just ADVERTISEMENT

[@kuchi_puchi_pui_pui]

bekar perfumes h inke yr..kn kharidta h ye

[@shahzadansari5517]

Kya kar rahe ho Bhai... Program Hindi hai... Par English kyu Jhaad rahe ho...?

[@worldviralll]

Ajmal ka turnover dekhlo

[@hafizghalib8061]

H

[@Commonsensereigns]

Dilli buzzword guy.