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In this video, we will take a deep dive into the fundamentals of metrics in A/B Testing. By the end of the video, you will have a solid understanding of the common types of metrics and tips for applying them in real-world A/B testing applications. Some ideas are inspired by the book Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing. I'm sure this video will be extremely helpful for both interview preparation and day-to-day work as a DS.
Blog post by Rob and me:
towardsdatascience.com/the-ul...
Part 1 of the tutorial:
• A/B Testing Fundamenta...
Part 2 of the tutorial:
• A/B Testing Made Easy:...
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Contents of this video:
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0:00 Intro
1:13 Goal Metric
3:13 Driver Metric
4:42 Guardrail Metric
6:14 Application of Metrics
8:17 Metrics for experiments