A/B Testing vs Multivariate Testing

What is the difference between an A/B test and a Multivariate test? When should you use one test versus the other? What are the key differences between multivariate testing and A/B testing? In this video, we will review the main points that conversion rate optimizers need to understand to appropriately leverage the right tool for the job.
I will also teach the holistic testing strategy of using A/B testing and multivariate testing together.
In this video, you will learn several things to improve your testing efforts including:
• The Goals of the A/B test versus the multivariate test
• The Benefits of doing A/B testing versus the multivariate testing
• The Cons of the A/B test versus the multivariate test
• The Use Cases for A/B testing versus the multivariate testing
• How the hypothesis differs between the A/B test and the multivariate test
• The Holistic Testing Strategy to leverage as you make the best use of both testing methods
Testing Theory is where professional testers turn to do better A/B testing and get more conversions.
If you're looking to get more actionable A/B Testing videos like this one, make sure to subscribe to my KZbin channel right here: / @testingtheory
Get more information at www.testingtheory.com

[@rawintuitive7426]

This channel deserves more attention! Thank you for the effort you've been putting in and all the clear explanations!

[@TestingTheory]

Thanks. I am glad you think so!

[@molacool]

This was very insightful ! . Thanks for sharing this

[@TestingTheory]

Glad it was helpful!

[@danielabdelsater6108]

thank you for this perfect explanation..

[@TestingTheory]

Glad it was helpful.

[@petitpetiteinvestmentr7377]

Best AB testing course so far! Systematic and well structured

[@TestingTheory]

Glad you like it. Thanks for letting me know.

[@ritusah8572]

Nice explanation!

[@TestingTheory]

Glad you think so!