A conversation about advertising, with David Ogilvy

David Ogilvy interviewed by John Crichton in 1977. Realized by the American Association of Advertising Agencies AAAA. David is seen as the "pope of advertising". This is the complete interview version.

Entrevista realizada por la AAAA al "papa de la publicidad", David Ogilvy. Entrevista en versión completa.
Thanks to the AAAA, to Ogilvy New York and Ogilvy Madrid. Offered in our workldwide advertising channel by MarketingDirecto.com, the marketing and advertising portal.

[@MichaelLeanderX]

What strikes me most about Sir David Ogilvy is his vast knowledge gained from many years of having a curious mind. And, of course, he was focused on results. As any good agency should be.

[@silondilejali229]

43 years later and South Africa is still leading in radio ads - not just at Ogilvy but across agencies but be the way we consume media. Great interview!

[@christopherarmstrong2710]

26:00 Picking great creative people is the single most important factor in advertising success. 28:15 Academic background. Likes people with well furnished minds, doesn’t mind whether yo got it from college or selling newspapers-he doesn’t have a college degree himself. 28:01 The best creative people are the ones who study it the most and are most interested in the principles 53:00 Compete with the immortals. If you’re going to do an automobile campaign, try to do the greatest automobile campaign that’s ever been done.

[@EruditeDM]

All hail the king. Seriously, I read Ovilvy on ADvertising in 1984 and decided on a career in advertising. Didn't work out like that although I did interview at O&M in Houston in 1988 right out of college. I still read his stuff. It applies even in the Web age.

[@decemberswitch]

Great video Im up to the last 3 minutes to finish watching but had to just comment how great it is to watch this. Thank you for uploading.

[@jenegren1]

Hey TheStonerpreneur, No worries, the sound is really a bit blurry. Ogilvy started out in the US as a researcher for Dr Gallup in Princeton. Ogilvy actually started as a copywriter very late, at the age of 39! I just happen to be reading the interview book The Art of Writing Advertising (McGraw-Hill) at the moment :-).

[@1995yuda]

39!? Super motivating!

[@FirechillEhrlichOcampo]

I think the internet media will become a future "traditional advertising medium". These traditional media still has their own roles to play, but the internet brings something new to the table.

[@EconpLLC]

Yes sir and 10 years later your statement proves to be the truth!

[@1995yuda]

Boy how right you were !!

[@joshuaduck4139]

Im glad to hear that he doesn't over think his ads, he just try hard.

[@James_Bowie]

Body language experts would have a field day with all of that face touching.

[@1995yuda]

Holy shit, you're right 100%

[@BrooklynPeterParker]

It's ironic how much I hate ads in front of content on KZbin despite being a marketing major.

[@Leatherargento]

That Maxwell House ad is still good. It makes me want coffee

[@kivodemo]

Very important documentary,priceless indeed..

[@luisnovais6873]

Thanks for this upload 🙌

[@richardkissero]

Oh gracias. por tu interes de ayudar incondicionalmente :)

[@ilangeva]

Timeless, like good wine it gets better!

[@AbramelinBG]

hey, many thanks for this video!

[@sacplissken]

some great advice at the 53 minute mark!

[@tdreamgmail]

Can anyone clean up the sound

[@underdogfinancas4680]

TOP

[@Man0fSteell]

Are there any better quality of this interview ?

[@jcroshi]

what does 'Let us marsh against Philip' mean?

[@beefalert]

41:50 - 43:00 JEWELS

[@GriffGC]

the interviewer!

[@DrKoobie]

It's not ironic: as a marketing major you should hate bad advertising. PS. Just get ad-block for Chrome.

[@trans-a.m.]

Advice for creatives on creating ads | 52:50

[@1995yuda]

Thank you.

[@Kingha01]

You've got a mashed up brain! The future of advertising is individually created advertising messages for every single consumer, based on great ideas, deep data insights, consumer dialogue, understanding the individual conditions (channel preferences, spending patterns, needs etc etc etc) that apply to that consumer - young or old.

[@staccs3mobilegaming264]

Karl Schuster Boy were your wrong

[@1995yuda]

@@staccs3mobilegaming264 How is he wrong ?

[@kurtdunphy1530]

@@1995yuda he's getting righter by the minute.

[@mult1z]

I know about the Gallup Poll, but I'm not entirely sure either.

[@OtraTVesPosible]

@richardkissero lo pagas? (es trabajillo...)

[@richardkissero]

subtitulado please

[@emiadam2689]

WATCH SPOTTERS IN THE ROOM?

[@RowanGontier]

I struggle to see why it is important to talk about the product in copy, but it it is okay to use eye patches for story telling.

[@1995yuda]

You work with what you got. Those shirts had nothing special to them so they had to "create" a selling point somehow...

[@BillyJBailey]

You remember the eyepatch.

[@GriffGC]

No disrespect to Ogilvy, but having success in advertising was so much easier in his time.

[@edthewave]

No disrespect to you, but making excuses for failure is so much easier in this time.

[@shittyshittybangy]

I have to say, I agree. after all the books I have read I am sure a few of these advertising dons have even admitted, when looking back, it was a fair bit easier than today.

[@boriskaresin]

Really? Competition was lower then however channels and media were far more difficult. Today you can advertise with such specificity & reach that Ogilvy could only dream about back then. It's EASIER TODAY THAN IT EVER HAS BEEN

[@Privateaccount444]

Boris Karesin I agree with you excellent insight

[@stianchrister]

Griffin C. Back then, it was easier to run a successful agency. Today, it's easier to do successful advertising.

[@OtraTVesPosible]

;-)

[@pkabooipku]

longest video..ive ever seen