I work with one of their nephews. He is EXCELLENT at troubleshooting and very good with people.
@msjdb7236 ай бұрын
You're one lucky girl 😍
@shellyrosenberg48206 ай бұрын
They are so sweet together!! Beautiful family !!🥰
@Kawaiimunchkin3126 ай бұрын
So so proud of my parents ! They've always been hard workers and I am so beyond grateful for the chance to show how awesome they are !!
@caso5816 ай бұрын
❤
@isoniaserrano90005 ай бұрын
I’m proud of you to, love you very much
@flashywordz5 ай бұрын
@@isoniaserrano9000 you and your husband are truly beautiful people inside and out! Working in a factory can’t be easy but I’m sure that the passion and care you you bring to the floor play a large part in keeping it from feeling *difficult* I hope that millions of people see this video and get reminded of our capacity to support others!!
@trude_in_adelaide5 ай бұрын
They sell these in Australia I'm sure I've had some! Even though I'm 52. Do you think they will adopt me? Haha they seem amazing!
@Kawaiimunchkin3125 ай бұрын
@@trude_in_adelaide hahaha if you love weekend get togethers, food constantly being offered and mojitos Im sure theyd love to have you 😁
@bleedingcrown_6 ай бұрын
so proud of my parents ❤
@TheWinteste6 ай бұрын
they rock
@lizlopez25346 ай бұрын
👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼
@caso5816 ай бұрын
❤
@suzannecanell46305 ай бұрын
❤
@lexica5106 ай бұрын
It was kind of wild to realize midway through that almost every Smartie I've eaten in my life must have been made with Isonia's involvement. Thank you, ma'am!
@isoniaserrano90006 ай бұрын
Your welcome,than you for watching the video
@Bad_Sick_3115 ай бұрын
@@isoniaserrano9000 These are moving stories you told here, making for one of the best features the NYTimes has had so far this year. Thanks for opening up your heart to us! I feel blessed.
@isoniaserrano90005 ай бұрын
Your welcome ❤
@marnixmarquez56335 ай бұрын
I wonder if it’s a good pay job
@RosinDaddy52805 ай бұрын
Same I am 33 and I love those things
@starlonferns6 ай бұрын
NYT has done something special here. Not only have they educated us about how Smarties are made, but they have also given this family a wonderful memory to hold on to with an important message.
@juanelo13326 ай бұрын
I love that in the series you highlight how its immigrants who make quintessential American things!
@mikeismasri6 ай бұрын
100%
@isoniaserrano90006 ай бұрын
Yes is very important that they know there are good people and they are appreciated,
@jb764896 ай бұрын
Gotta keep those wages depressed and rent high some how
@smarties5 ай бұрын
being the backdrop to their story is the honor of a lifetime
@bakedtofu4205 ай бұрын
The only thing that surprised me more than seeing smarties actually comment, was noticing the channel is EIGHTEEN YEARS OLD... no way I was 4 years old when smarties marketing said yeah we're gonna need a KZbin account 😂
@smarties5 ай бұрын
@@bakedtofu420 sharing this with my boss lol
@TheLottoCaliGirls4 ай бұрын
❤❤amazing story ❤❤
@alnibodycare3 ай бұрын
@@bakedtofu420you do realize KZbin has been around long before all of the dumb KZbinrs here today. KZbin was the best in 2006 (18 years ago). It sucks now.
@bakedtofu4203 ай бұрын
@@alnibodycare yeah, but I didn't think many companies would realize that sites like KZbin would be the future of marketing!
@rowanrooks6 ай бұрын
7:43 Aww... Edwin's expression when Isonia compliments him is so sweet. I'm glad they enjoy working together. Literal sweethearts 🍬
@randombrokeperson6 ай бұрын
The way he looked at her around 13:25? He loves her real bad
@bleedingcrown_6 ай бұрын
i’m so happy to see all of these beautiful comments and messages about my parents they’ve deserved to be recognized for so long and it makes me tear up seeing all of these nice comments 😢
@RainRemnantАй бұрын
Please give them a big hug from this random internet stranger, so precious your family 🥰
@jesucio6 ай бұрын
I cannot stress enough how much i LOVE this series. I'm a fan of Priya Krishna's in general, but this is some of the best food related reporting content i've come across on the internet. Every time i see Priya out and about somewhere at 4am, i know it's going to be an amazing, intriguing, thoughtful, and caring story to encounter.
@isoniaserrano90006 ай бұрын
I agree with you she did an excellent job I fall in love with the team through the all interviews.
@rafadacosta16756 ай бұрын
Immigrants are the backbone of this country! I love this NYT Cooking series!
@marnixmarquez56335 ай бұрын
Yes, sir that’s a great point they make America great
@sarabeacher5 ай бұрын
I wish more people understood this. Even people on work visas to work on farms as well.
@ilovedolphins535 ай бұрын
Don't forget the truckers as well. Everything you have a trucker brought it to your town or city.
@mr.mclibtard50155 ай бұрын
Legal immigrants yes, illegal immigrants no
@rhysioeren32032 ай бұрын
@marnixmarquez5633 that is a funny way to say it. Just for your consideration 😒.
@michaeln99316 ай бұрын
What a beautiful love story right inside a candy factory! I work with a lot of immigrants, and it cannot be overstated the importance of the community support people like Isonia offer. When you live so far away from your family of origin, people like this really are angels and heroes for dozens of people. So proud to have likely eaten thousands of Smarties she helped produce!
@isoniaserrano90004 ай бұрын
Thank you ❤❤❤❤❤❤
@ashleylange66286 ай бұрын
I just adore the work Priya is doing with this series. So valuable, beautiful, interesting and needed.
@ellenkuang88536 ай бұрын
Isonia talking about how it took a group effort for her to learn in her first week reminded me so much of my dad. He's a hospital janitor and I remember him telling me that he essentially experienced the opposite. People there refused to properly train him to 100% and would gatekeep information. He'd learn by essentially spying on them and was the reason why he was able to make it so long in the job. He doesn't gatekeep like his predecessors though. It really does take a group to help people succeed. She's amazing to be such a great leader.
@lizlopezsmiles5 ай бұрын
I love that when asked if she gets the same respect as men because she is the only female lead, she replied : “I make sure that they do!” 👏👏👏👏
@isoniaserrano90005 ай бұрын
😂😂😂😂😂😂❤❤❤❤
@marissadeweese89516 ай бұрын
I appreciate them showing everything getting turned on and turned off - not everything needs to be a 24-hour operation - and that the workers get to go home for the day.
@Nswix6 ай бұрын
Probably just because of demand... It was probably 24 hours back before it was automated.
@MsTaLaiah5 ай бұрын
Yeees. Not everything or everyone needs to be run into the ground. 🤎
@hemulek5 ай бұрын
I thought I’m going to watch a video about sweets, I was not prepared to watch a video about sweet strong and beautiful woman and her family. I’m crying guys
@isoniaserrano90005 ай бұрын
Oh my gosh thank you so much ❤❤❤❤
@flashywordz5 ай бұрын
I never realized the amount of passion and care that was compressed into one little Smartie!! It’s unbelievable!
@EcomCarl5 ай бұрын
Isonia's dedication and leadership at the Smarties factory highlight the invaluable role of experienced workers in maintaining the seamless operation of even the most automated processes. Her story is a reminder of the human element that underpins industrial efficiency and innovation. 🍬
@isoniaserrano90005 ай бұрын
Thank you very much ❤❤❤
@AlfonsoGi5 ай бұрын
I’m a restaurant manager in the hospitality industry and this is what I call a phenomenal leader. 10/10, confronts on your longevity. ❤❤❤
@isoniaserrano90005 ай бұрын
Than you
@MaureenDrees6 ай бұрын
Such a wonderful video! When our daughter was a toddler, she liked to ride along with her dad when he delivered corn or soybeans to the local elevator during harvest. She soon learned to make sure that she was sitting up tall in the semi, so the gals in the weigh office would see her and put a package of Smarties in with the weigh ticket. This video brings back so many wonderful memories of that time in our lives, but even more importantly, it highlights the tremendous couple who make sure that the workers and the machines are taken care of.
@isoniaserrano90005 ай бұрын
Oh wow what’s a wonderful memory’s you have there,❤❤❤
@joruckus6 ай бұрын
I am envious of Isonia and Edwin. What a meaningful and purposeful life. Thank you, Priya, for sharing their story. ❤
@ChillRichard5 ай бұрын
This is my favorite series! Who knew watching how Smarties are made would make me emotional. I love how comfortable Priya is able to makes the people who she interviews; they open up and let us not into their job but also a part of their life
@felizmar5 ай бұрын
I watch a lot of “how this is made” videos for fun. But wow this was a pleasant surprise. I loved getting to hear about the people behind the scenes who are often left out of these types of videos. This was so thoughtful & what amazing people ❤
@Oh_Em_Gee_5 ай бұрын
I met the then-CEO of this company and his wife a few years back. They were super nice. He was the son of the founder. And the current co-CEOs are all grandchildren of the founder. It's never been sold to a bigger firm, which might be why they appear to have a factory full of workers who actually care about their job and the product and the business.
@Kawaiimunchkin3125 ай бұрын
The whole family is amazing. My parents have known them for years and yes the owners and ceos care very much about their employees. My mother would not have it any other way, she ensures everyone is working, getting overtime if they need it and even in their personal lives she is always willing to do more to help.
@isoniaserrano90005 ай бұрын
Mr Dee and Mrs Anita ,they were the nicest people in the world so is the entire DeeFamily,with support like that, ho doesn’t love there’s jobs,and pass the passion to others
@clairecampbell6505 ай бұрын
Ahhh I can't get over Isonia and Edwin's connection, it's so cute! Smarties just made me smile more!
@keladry125 ай бұрын
Oh my god those pictures of young Isonia - GORGEOUS!
@isoniaserrano90005 ай бұрын
Than you ❤❤❤❤
@MyWalk32965 ай бұрын
What a beautiful American story, hard working good honest people. They don't only look out for themselves but for other's. More please
@richardprietob20885 ай бұрын
Isonia es un ángel en el camino de muchos de los empleados, los jefes y compañeros hacen de este lugar de trabajo uno de los mejores en el mercado.
@rachaelgoldman58465 ай бұрын
I live in New Jersey and teach in Union County. How could I not know this? Lots of candy businesses are located in Union County. New Jersey should be proud!
@kathleenpolly22195 ай бұрын
Thank you for profiling the behind the scenes work done by so many nameless people! It should make us be more focused on who is doing what for us. What a wonderful couple!
@monicaochoa27235 ай бұрын
Excelente video gracias a Isonia una excelente persona y todos nuestros superiores me siento orgullosa de formar parte de esta empresa
@marycoleman72175 ай бұрын
Absolutely beautiful story!! I watched this because my husband loves Smarties candy. Now I’m going to make him watch it. Lovely family, too!!! 😊
@ericawolf96586 ай бұрын
Aren't they just the cutest!!!❤ Now everytime I eat Smarties, I will smile, thinking about the love kindness and hugs that start each day!! Beautiful 😍
@isoniaserrano90006 ай бұрын
Wow thank you that was so nice of you
@DenverBound20086 ай бұрын
Well, I did not expect to cry during a candy factory video. Such a sweet couple and a beautiful love story.
@MelvisVelour6 ай бұрын
It takes sweet people to make a tart candy....and a wonderful person to bring their story to all of us. Thank you for what I honestly think is the best "On The Job" so far.
@EricHunt6 ай бұрын
I see a Priya video I stop everything and watch. Probably the best On The Job yet. Was it dusty in my room by the end of the video? Maybe.
@Totallyfine29_5 ай бұрын
Came for the Smarties , stayed for the incredible couple behind it ❤ truly inspiring ppl
@lelandgaunt98346 ай бұрын
Oh Preya, this was such a moving little piece. As if the Smarties weren’t already enough, thank you
@jgordonanderson6 ай бұрын
I have always loved smarties… now I love them even more!!! What an amazing candy and company… in large part because of this amazing woman and her husband! This is such a great story!!!
@DeliaLee86 ай бұрын
❤🧡💛💚💙💜🤎 Love this couple. Love how this factory is run. Love this series. From now on, whenever I see Smarties I will see Isonia and Edwin.
@meganl87286 ай бұрын
As a fan of Unwrapped, I love how Priya also focuses on the people involved in production
@CFaith-qq2md5 ай бұрын
Fantastic journalism. I will subscribe to the NYT forever if it includes Priya Krishna coverage like this. And hat tip to the Serrano family for your work ethic, amazing love for your family and, of course, ensuring that we are never without our Smarties.
@elmella35 ай бұрын
Feliz y orgulloso de formar parte de esta compañía en la que ya llevo 18 años trabajando y donde muchos de ellos se han convertido en parte de mi familia, lugar donde te apoyan y te respetan como empleado
@isoniaserrano90005 ай бұрын
Manuelito que te puedo decir que no te haya dicho,eres mi orgullo mi incondicional no me imagino trabajando sin ti tu aces cada día el mejor día no importa por lo que estés pasando tu llegas con la mejor disposición ayudas a todos ,todos te queremos ❤❤❤❤
@StuttersDaily5 ай бұрын
This is so real. I absolutely love it. These two built a beautiful life for themselves and their loved ones based on the principles of respect, love, and hard work. Priya's interview style is so approachable -- it allows me to feel like I'm actually connecting with these awesome people while also learning about what some would consider to be a rather mundane topic.
@JillKnapp6 ай бұрын
This looks like a pretty great place to work, and having such wonderful co-workers fills it with love. (I also love how Isonia's face lit up when she saw Edwin; they're so cute!) Gonna go buy me a bag of Smarties tomorrow and know they were made with love (and in Jersey, too!).
@isoniaserrano90005 ай бұрын
❤❤❤❤❤❤❤❤
@perlariojas5 ай бұрын
This is such a fantastic and interesting series that showcases real humans and real stories. And the cherry on top is that you can tell these folks are proud of their job and also so warm and kind. I can’t wait for more episodes! ❤
@michelleb12485 ай бұрын
I really enjoyed the video on how the Smarties are made but what I loved the absolute most was hearing about Isonia’s family. I can only dream to have a family like that someday.
@isoniaserrano90005 ай бұрын
They’re my pride and joy
@justalittleguy7336 ай бұрын
the way he looks at her....love!
@lylebignon82195 ай бұрын
A captivating short featuring two beautiful and golden souls. So sweet to hear of their passion for the job and for life. A great edit! I hope Smarties Candy Company value Isonia and Edwin, and look after them and the workforce
@owenschwartz4 ай бұрын
This is an incredible series centered around human stories! I want to see more!
@KS-dp2rk4 ай бұрын
I just love seeing people love their jobs! I just wish companies compensated more for people that care for their products!
@DirnaGiorello5 ай бұрын
Trabajé 14 años en Ce De Candy 4 años en el turno de la mañana con la Sra. Insonia y el Sr. Edwin no tengo más que palabras de agradecimiento hacia Insonia ella es una persona que siempre estaba dispuesta a ayudarme en lo que necitaba para mi fue una buena jefa y compañera . Y la verdad digo si pudiera volvería a trabajar en Ce D e Candy extraño mi trabajo y a todos mis compañeros . Los felicito es un reconocimiento para ti Isa y Edwin muy merecido
@isoniaserrano90005 ай бұрын
Gessi ❤❤❤muchas gracias,usted siempre con su gran corazón,como la extrańamos ,su alegría es muy contagiosa y su cariño hacia nosotros y hacia todos ,siempre se acordaba del cumpleaños de todos y alguna cosita siempre les traía ,para hacernos sonreír,Dios me la bendiga siempre y que siga disfrutando su retiro y disfrutando sus nietos ❤❤❤❤
@jbeach19645 ай бұрын
What a great story about an iconic candy! Isonia & Edwin are such an amazing couple. So proud of their amazing relationship, family and ongoing love. One question though ... Where can I buy Mega Smarties? I've never seen them before! 🥰❤
@MyWalk32965 ай бұрын
Now that's how you put the real smarts in smarties, thank you for all of your hard work & for helping to create a candy that so many enjoy.
@pearltopaz5 ай бұрын
what a wonderful video! stories like these make this series truly special
@caso5816 ай бұрын
❤I always thought it was so cool that such a classic iconic candy was made in my hometown of Union, N.J. ! I drove by this factory soooo many times! Now i actually got to see the inside and the amazing people that keep the candy factory going for all of these years!!! ❤ Thank you all !!!😊
@wendykidd5 ай бұрын
What a lovely couple. This company is fortunate to have them.
@keladry125 ай бұрын
Isonia is so obviously a good worker and human, constantly acknowledging her workers, her teachers, the ways she can help and the ways she can grow....what a great representative for Smarties! I hope they pay her well, she's obviously key to the process!
@isoniaserrano90005 ай бұрын
Thank you for those words it means a lot to me and my family ❤❤❤❤❤❤
@floydmays17495 ай бұрын
Nice to see workers who have pride in what they do.
@TheLottoCaliGirls4 ай бұрын
What a wonderful couple to be in such a beautiful position of being lead,this company should’ve honored to have them be a part of the team ❤ bless them for this I’ll buy smarties in there honor
@isoniaserrano90004 ай бұрын
Thank you so much,nice words ❤❤❤
@juliejones34805 ай бұрын
Best video ever. Not because of the candy making (I love Smarties) but because of the leadership and the people in the factory. It’s obvious that respect goes both ways. 🍬
@isoniaserrano90005 ай бұрын
❤❤❤❤❤❤ thank you
@kashgohel5 ай бұрын
Isonia is so cool! So much confidence and care. Beautiful story by NYT. Thank you for sharing.
@isoniaserrano90005 ай бұрын
I can’t thank them enough to make this happen ❤❤❤
@diggleda29525 ай бұрын
Closest thing to “made with love” with that wonderful couple working together on the machines
@chelseajordan57525 ай бұрын
Isonia is a literal BOSS!! No matter how much money she makes, it's not enough!! She is awesome.
@isoniaserrano90005 ай бұрын
Thank you so much,❤❤❤
@peteronister14885 ай бұрын
Edwin, the mechanic is SO humble and wise; I respect all mechanics! much love to all of these hard workers!
@woohoojazelyn6 ай бұрын
this series always makes me sob haha... 😭😭 sweet people, great workers, great role models.
@isoniaserrano90006 ай бұрын
Thank you so much
@burbie13425 ай бұрын
❤ beautiful relationship wonderful people may God always bless them! The candy making was cool too, but it was secondary in my opinion😊
@hummersd6 ай бұрын
Love all of Priya's segments, but bravo/brava to this team for putting this together. Always about the people behind the products we love, and their story -- this one in particular tugs at the heartstrings. And kudos for that classical music over the visuals of the candy getting made/packed. 👏
@jumbo17015 ай бұрын
I love when people film inside factories! So much visual appeal and eyecandy everywhere
@endtwoducing5 ай бұрын
In this weird and crazy world there are still beautiful places where things are just good. Thank you for this video and all the best to all these wonderful people.
@dmcdan10045 ай бұрын
More than ever today, we need to be reminded of why this country is so great. They embody everything that is good in this country. Dedication, hard work, sacrifice and love for their family and everyone else in their life. Their children should be so proud of what they have accomplished and how they have made such a positive impact on so many lives, (and maybe a few waistlines)!
@Kawaiimunchkin3125 ай бұрын
We are all immensely proud of them. They taught all of us what it means to really work hard and honestly. And always willing to help someone.
@dmcdan10045 ай бұрын
@@Kawaiimunchkin312 I feel so fortunate to have learned about them via this video. My folks have both passed, and they raised me the same way. My mother was a state representative for 20 years, so 'love thy neighbor' and helping others was a big part of our family. Cherish the time you have with them and make the most of it!
@zag2885 ай бұрын
incredible storytelling and filmmaking
@alie46055 ай бұрын
I love this series so much! It humanizes the foods that we eat and makes me better appreciate the little things.
@isoniaserrano90005 ай бұрын
Than you so much
@rodrigotavara59595 ай бұрын
Priya is like a really personable Marc Summers. I used to watch that show obsessively and this feels like a next step up with the personal touch.
@Susan-l9d6 ай бұрын
Oh please more videos like this….how things are made! The best NYTs video ever!
@sulychamp7226 ай бұрын
oh Maria's supervisor, greetings from the Dominican Republic, continue with that beautiful heart that they tell me you have 🙏🏼blessings
@isoniaserrano90005 ай бұрын
Thank you,she’s a beautiful lady love to work with her
@krschulman5 ай бұрын
I just loved this story. Isonia and Edwin are truly admirable people. I cried at the end - so touching.
@isoniaserrano90005 ай бұрын
Than you so much
@BenjimanBenjiman-df3fs5 ай бұрын
Hello beautiful lady and gentlemen watching this video 📸 Saying hello from Chicago Illinois ❤
@wwinvt6 ай бұрын
This is the kind of work ethic and real care for people that more of our country's CEOs, CFOs, politicians, billionaires, and Supreme Court Justices and other leaders need! Thanks, NY Times, for such a heartwarming and moving story.
@MyWalk32965 ай бұрын
Amen
@Kawaiimunchkin3125 ай бұрын
Absolutely!!!!
@raydavis96795 ай бұрын
I can say I work at Smarties candy 21 years I work beside Edward and isonia for many of my time there she always been a good worker good lead person and always wanted the best out of hard workers job well done how long with a good workplace she will make sure that you get good quality service that have good quality customers
@isoniaserrano90005 ай бұрын
Thank you very much for those words but , you and Rick de Pinto help me so much,I remember you constantly telling me,you are a fighter you’re no a quitter,wen all the scaning process starts and I panic you and Rick guided me through the whole process,wow so much paition,thank you ,enjoy your retirement,❤❤❤❤
@leahleeds42896 ай бұрын
That was the sweetest thing I’ve ever watched ❤
@jenniferdrayton83926 ай бұрын
Sweeter than the Smarties themselves!
@isoniaserrano90006 ай бұрын
Thank you so much
@melodypanek4485 ай бұрын
I love Smarties...my favorite candy! Now I'm thrilled to know such terrific people actually make them!
@CarolineRivera-qn6lq5 ай бұрын
My new favorite candy...made with love. Thank Isonia y Edwin. 💛
@isoniaserrano90005 ай бұрын
Your very welcome
@thirtynine39555 ай бұрын
I haven't had Smarties in years. After watching this and watching the Serranos at work...I need some Smarties!
@nicotinenick5 ай бұрын
Shoutout to ISONIA clearly a hard worker
@isoniaserrano90005 ай бұрын
Thank you ❤❤❤❤
@jmanuo876 ай бұрын
Not my kids asking me why I’m crying in a candy manufacturing video. Those throwback photos 😍
@peteronister14885 ай бұрын
aaawweee!! memories!! im 38 and this brought me to happy tears too! I hope you're having a blessed day friend!
@LC-le9ew6 ай бұрын
I love this video! I wish Isonia was my boss!
@chanelmorgan5 ай бұрын
This was so enjoyable to watch. Bless this beautiful couple.
@isoniaserrano90005 ай бұрын
❤❤❤❤❤❤thank you
@missidc82545 ай бұрын
Hopefully they're compensated really well for dedicating over 30yrs of their life.
@TreasureBijon6 ай бұрын
They should make a movie about them. I’m curious what their first jobs were at the factory.
@blueberryblues33656 ай бұрын
Another great video by Priya and crew. What an amazing story about all of those people working together. I grew up with Smarties too. So interesting to see all of the machinery it takes to make and package them. Thank you xx
@jae65065 ай бұрын
I will enjoy eating Smarties all the more knowing such beautiful ppl like Isonia and Edwin are involved in the process!!
@jamalsjones6 ай бұрын
please please please do more videos like this!
@rachelfisher59685 ай бұрын
Gosh she is exactly what we should think of when we say beautiful!! So glad she had a moment to shine here
@isoniaserrano90005 ай бұрын
Thank you for those beautiful words it means a lot to me and my family ❤❤❤
@jeriwarhaftig62465 ай бұрын
You have fulfilled my ultimate fantasy. I live in NJ and always dreamed of visiting this factory. ❤
@Tully36745 ай бұрын
Good video but the title buried the lead. This is as much about a love story then how candy is made.
@RyanCoomer5 ай бұрын
what a beautiful story!!!!! love it!!!! They are great folks you can just tell. All the goodness of life sent to them!!!
@isoniaserrano90005 ай бұрын
❤❤❤❤❤❤❤❤❤
@wyominggal0105 ай бұрын
My absolute favorite candy all my life! What a beautiful love story to go with it ❤ now it's even more precious
@dailyquotechronicles5 ай бұрын
Wow, I didn’t know they had this factory in Union..