A Deep Dive Into the Evolution of Dentsu’s Identity Resolution Platform

Morten Lileng, SVP of Data Platforms and Products Engineering at Merkle, an integrated experience consultancy that powers the experience economy, joins Felipe Hoffa on this episode of "Powered by Snowflake" to discuss his work on identity resolution through dentsu’s person-based identity and data platform, Merkury for Enterprise. The conversation, covering the origins of the platform and Merkle's early adoption of Snowflake technology, is followed by a demonstration of the latest iteration of the platform, which is evolving dramatically to take advantage of Snowpark Container Services and the Snowflake Native App Framework.
For more information about Merkle:
--Website: www.merkle.com...
--LinkedIn: / merkle
To connect with Morten Lileng:
--LinkedIn: / mortenlileng
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