A Different Approach to Thinking About Shocks and Struts

Shocks and struts play critical role in how well a vehicle stops, steers and how it feels. Because shocks and struts are such safety critical items, the traditional “good, better, best” line-up may not be the best approach. Shocks and struts that are not calibrated to restore a vehicle’s designed control are not really good, or better, they are likely just “economy.” The best shock is one that helps restore the vehicle to like new, but that really isn’t “best” or “premium”, it is just “correct.” Instead of saying “best,” try suggesting the “correct shock.”
When a customer is looking for the best shock to restore the handling and control of their vehicle, what they want is the “correct” shock. KYB Excel-G shocks and struts and Strut-Plus complete assemblies are engineering and built to help restore the designed handling capabilities and control characteristics of specific vehicles. When it comes to recommending shocks and struts, the conversation should not be about good, better best, or even premium vs economy, the choice is really between economy or correct.