A Dramatic Turnaround as Deborah Defends Two Plucky Entrepreneurs | Dragons’ Den

Letitia Valentine and Alex Lewis came up with Surviva Jak after Letitia developed hypothermia while cycling. A jacket designed to prevent and treat hypothermia and shock, the pair seek an investment of £75,000 in return for a 30% equity stake.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #SurvivaJak #DragonFight

[@DragonsDenGlobal]

What's your favourite meal deal?

[@bilalha123]

A BLT Cheese and onion crisps Diet Coke And Peter Jones' tiny todger

[@mattsummers3142]

Uhhhh, is this some clever marketing scheme so Peter and Deborah can figure out what sandwich orders they need to up production of in their factories??

[@ryanjoned9582]

Jenny I'm out unless it's gin then I am in until then I'm out

[@bizzy1187]

Don’t eat in so I’m out

[@D-M20]

Tesco meal deals are superior to anyone else’s

[@tibor29]

Did Peter seriously just recommend that they randomly walk into the headquarters of some major retailer with a box of their product and demand to see their buyer? That was so unreasonable of Peter. Because if you were to randomly walk in without an appointment and without even knowing who you want to speak to they would look at you like you're insane and tell you to leave. You wouldn't get any further than the receptionist who might ask you to leave your business card (just to be nice and to get rid of you) and that would be it. Tons of people on Dragon's den say that they're struggling to get a hold of the right contacts and the dragons NEVER give them a hard time because of it. I don't understand why they were so damn rude to these two.

[@black2.017]

I think it was Peter's early days on dragons den he wouldn't dare say that now

[@theoutlander1411]

He said go to their head office to speak directly to them company, not the major retail branch. Peter's right, you can't just sit on the phone expecting to get results all the time. Putting some supply in the car and driving over to the office to directly set up an appointment is a good idea. The sales department might say "We have some time in the next hour, or maybe we can squeeze you in three weeks from now" so it's good to be prepared. He was admittingly harsh this episode though.

[@HR-uc9bz]

I work in a call center and I can say if a business calls, my role is to take the marketing details and just say "Thank you for your business enquiry". I doubt anything happens from there. You would need ACTUAL business contacts to get your product through the door. It's not as easy as "picking up the phone" so props to these two

[@shadmansudipto7287]

Lot of things happen that are not on camera too.

[@zahirshah7353]

Didn't agree with the harsh criticism but peter was 100 % right about going to the headquarter and trying your luck.

[@Indie7100]

Peter telling them to basically cold call and pitch their products seems very similar to my dad telling me to walk into an employer and trying to handover my resume to a manager in the 2020’s and expecting a result.

[@Cmon_]

Difference is cold calling for a job works

[@SylvanasWindrunnerResurrected]

@@Cmon_ 😆

[@keithwebster9131]

Your dad was right.

[@melissamcclain34]

I've seen people come into the Den who didn't know their ass from a hole in the ground and didn't get treated nowhere near as badly as these two. I'm so glad Deborah spoke up and offered them a deal

[@tamikagreen1119]

I'm glad Deborah stepped in. I think they were treated a tad bit unfairly.

[@binarysignals9593]

They pitched a loss making investment. What would you say if i offered you £100 and offered you back £95 in 3 years. It would definitely piss me off.

[@tamikagreen1119]

@@binarysignals9593 yeah I get that, but they were grilling them about the research. I don't think they tried to be dishonest, I just think they didn't consider the figures properly.

[@thedappercook]

This stuff isn't easy, it's not meant to be. Running a successful business is Hard, really hard which is why so few can do it.I run two, hardest thing I have ever done. So I completely get the shade. We make mistakes and learn along the way daily. Things should never be taken personally when it comes to business otherwise you will beat yourself up forever. It should also be noted that most businesses make a loss for a while and then become profit positive in year 3 or 4. It's the nature of the beast. Those with paitence and business acumen make it.

[@barteatmyshorts8252]

@@tamikagreen1119though

[@jdrodrigues7]

It wasn't unfair. It was the standard "good cop / bad cop" strategy. In business negotiations, people always pretend to be insulted or devalue your company like that to move you psychologically in their direction. People who watch this show don't realize the sharks feed deals to specific sharks they know would want the deal the way I described above. Negotiation is a game in the sharks mind so pretending out-numbering is common.

[@scottmallory298]

The advice that they drive to a company HQ and demand to see the relevant buyer is utter rubbish. I am a Head of Procurement and I wouldn't simply see someone who has demanded to see me without any notice.

[@jxx3211]

Will you buy …. Deez nuts 🥜?

[@elobiretv]

What else should they do to get noticed? Obviously calling and leaving details gets you nowhere.

[@johnmchugh4655]

Amongst the most disgusting behaviour from the dragons on any episode.

[@Mark64W]

Totally agree sir . They were nothing but young people starting out with what I think is a great product . The market for this is huge , not just ramblers but car owners that get stuck in snow and have to walk home etc etc .

[@TheMisphit]

Unfortunately it was to be expected with that lovely creature Theo. What a tosspot

[@andipandi5641]

no.. what would be disgusting would be if one of the Dragons dishonestly negotiated a deal that screwed over an entrepreneur.. in this case all they did was honestly and forthrightly express their opinions - which is what honestly and effectively doing business is all about..

[@yamingoat]

@@Mark64W yeah that was my problem, the product could genuinely save lives which is more important to me than making money. But I guess that’s why I’m not on dragons den lmao

[@chilli-iceolive-abode2447]

There's a reason they call him Theo The Fetus...

[@kaybennett5324]

Made me feel uncomfortable - bullying behaviour. I thought she was going to cry. Seems disproportionate compared to time discussing the product. Good luck to them!

[@caitlinx3816]

Of course it’s not bullying. She couldn’t hack it plus she didn’t bother to do their research properly. It’s the entrepreneurs fault

[@bennn82]

Dragons so bloody rude. They’re kids give them some encouragement for god sake not beat them down.

[@jeffreyklima7612]

Sometimes the truth hurts

[@SmoothResolution]

Thats why they call it the dragons den!! muahahahahah EEEEVILLLLLLLL mMMMEEEERRRRRRrrrr

[@Richard-dx5jv]

They were annoyed about figures and research

[@MusicalMemeology]

If they weren’t white I bet they wouldn’t have been so harsh.

[@Mark64W]

I agree regards being rude . I would buy one of these and just keep it in my car for breaking down on a cold day , plus a nice little ' stocking filler ' Christmas present . Good luck to them .

[@Miki99432]

Very harsh. People forget how the beginning is hard. Peter also started his first business in Windsor and closed it very quickly because of the mistakes he made. Always knew Debra is the most human among all of them.

[@1337murk]

Pizza*

[@drscott7359]

Well if you can get that harsh cold lesson in a few hours then failing , tough love lol But if you get your mistakes by being yelled at instead of blowing all your savings then going hmmm mistakes !

[@BOZ_11]

@@drscott7359 i really dont think the yelling saves anyone. verbal abuse is likely to get your chin swung in certain circles, old boy

[@mariejames9962]

Not about her being more Human.

[@m77ast]

Deborah is another level. Just love love love love her. You don’t understand the respect I have for this lady. Mr Jones is way too emotional. It’s really annoying.

[@serenacelestine]

Peter Jones is a savvy businessman but he can often be quite childish when he doesn’t get his way or if he decides he doesn’t like something. I thought it was bizarre how all of the dragons latched on to a simple mistake and raked them through the coals over it more than I’ve seen them do to anyone else, even people who have clearly purposely lied. Deborah was the only one acting sane and I’m glad she put a stop to their bullying behaviour.

[@BritishSoundboardPranks]

When Deborah first arrived (Season 3) she was a bit of an ice queen - very stern and uptight. These days she's the warm and friendly mother hen of the den!

[@m77ast]

@@BritishSoundboardPranks I have a lot of respect for her. A woman like that her husband must be running the planet. Handing someone like that behind you is like stepping a rocket pack to yourself. Upwards and upwards. But then again many men will probably find an alpha woman like her difficult to deal with. But all in all. She really makes me smile.

[@adz5978]

shes the worst of the lot

[@1337murk]

@@serenacelestine Pizza Jones*

[@johnryandapetilla6991]

Surviva Jak is still trading and is still Profitable! Imagine that from 2009 to today their still smashing it! I am extremely happy for this couple! Deborah really has tremendous instinct for backing this couple and for defending them. So happy for em.

[@derekg5674]

They were so much harsher on these guys than they’ve been to most of the other contestants. There have been people that were just as aloof that didn’t get near this much of a barrage.

[@Albimar17]

can't barrage the deborage mate

[@TheManInBlueFlames]

Plus they claimed their facts were from a reputable source. How can you judge them when they’ve actually cited something instead of making up the facts? At the university I went to, so long as you cited something properly it didn’t exactly matter what source it was or WHAT the fact was...and I got a first...

[@sindhuselvam1]

@@TheManInBlueFlames 38 million workers? get outta here

[@Albimar17]

@@TheManInBlueFlames Yeah, actually seemed pretty irrelevant too. Only should matter how many would opt to buy it (market size). Plus things like legal protection (patent?) and item's functionality, durability, quality etc. which weren't touched upon, but are super relevant considerations. Protection against hypothermia was claimed too, that seems pretty big to me so again shouldn't be overlooked as a factor when it comes to marketing the product.

[@sjfortune]

@@Albimar17 well a foil blanket is meant to keep you warm, there's no guarantee it will protect you against hypothermia unless you use it correctly. It would be the same for this product also; they never made the claim it protects against hypothermia.

[@Big__Thicc]

These people have been rich for so long that they forgot where they came from. They act like they were born with superior knowledge of business and marketing and had made 0 mistakes while starting their careers... If they didn't want to invest they should have at least given proper advice on their approach to the business, barrage they received was unnecessary and cruel. Absolutely disgusting, I feel happy that Debra stood up for them.

[@keithnaylor1981]

Krussy - well said. Their barrage was disgusting.

[@azhalhalil9429]

Duncan knows where he came from and so does peter thats why they were so angry was because they didn't do the leg work in getting their product out there, online? Contacting HR of companies they did it once with the 'outdoor supplier'.

[@martinduggan4077]

Totally agree knobs

[@TadRaunch]

Sometimes you need your ass kicked. And this is where the harshness comes from here. It's not the Dragons forgetting where they came from. Indeed, perhaps they are remembering what gave them drive in the first place. They see young entrepreneurs who have potential but make mistakes. They don't coddle them. Even Deborah is giving them tough love by making them sweat out her decision process.

[@TheMusicalElitist]

This! So much this!

[@michaelhynds8035]

Such genuinely nice, polite, well-composed people. It is so sad that some people are so horrible and dismissive towards them and get hung up on a simple mis-estimate.

[@noodle2904]

Peter saying "show up at their headquarters with products and demand to speak to someone" sounds like the naivety of boomers saying going to give out CVs in person unsolicited is a good idea.

[@PhilosophyofElivagar]

100%. Good analogy.

[@amyk9813]

My uncle who is a successful businessman told me/everyone exactly to do the latter. Apart from Covid, why are you against it? So I can feed that back :)

[@PhilosophyofElivagar]

@@amyk9813 I’ll give a few reasons! :) 1) you hand them a paper with you’re name on it and that paper floats about awkwardly with no one knowing what to do with it. Your name therefore becomes synonymous with getting in the way or being a nuisance. 2) It gives a kind of desperate vibe, like you’re posting pictures of a missing puppy. You want to feel like you’re applying for an area you’re specialised in, not anyone who will take the time to read your cv 3) it seems conceited and arrogant, to walk into a place of business and expect them to stop and pay attention to you. Showing up in person feels like the equivalent of cutting in a line, people are waiting their turn by applying to the appropriate advert 4) everything is digital now, so handing a CV in a hard copy may look archaic and, again, cement your name as an nuisance if they don’t store hard copies Hope that helps!

[@noodle2904]

@@amyk9813 I remember when I was looking for jobs a few years ago my parents demanded that I do it when I wasn't having luck elsewhere online. The responses I got from quite a lot of places is that it's just company policy that they can't take an in person CV even if there is a listing active because they want people to go through the proper channels and none of the staff that handle any of that stuff work locally to the store or business on the whole (unless it's a very small business). Most staff were just confused and said the best option is to look on the website. I went to a lot of places in my town, and I think the only one that even took one off me was someone working in a coffee shop chain and I think they just felt awkward and wanted to be polite.

[@noodle2904]

Oh and my uncle always used to tell me about how he walked into the offices of this big company and they gave him a job, but that was like in the 80s and recruitment / HR wasn't as formalised as it is now - and there wasn't the technology factor of the Internet / smartphones etc

[@Logicsuperceeds]

The moment they said there were 38 million walkers in the UK we all knew they were finished

[@barneyclifton6402]

Yeah because they forgot everyone else that may want one, and other parts of the world.

[@Logicsuperceeds]

Barney Clifton you have to gain a foothold at home before you can just start selling stuff abroad. Also, given their tiny margins and shipping costs etc it may even render the option to ship to certain countries to be pointless.

[@ShopSongs]

I walk to my car on my driveway, does that make me a walker?

[@Logicsuperceeds]

Sir Hingle McCringleberry indeed, Sir McCringleberry, indeed. Good day, Sir.

[@zinginit5807]

this is the figure from the ramblers association - 19.7 million adults in England now walk for leisure* (Sport England, 2019) *taken part in walking for leisure as an activity twice in the last 28 days but anyway, wouldn't people that are just casually interested in walking be interested in this product, or really anyone that might worry about getting stranded in the cold? people could just leave it in their car for emergencies.

[@ASXInvestor]

Wasn't a click-baitey title, wow that was a surprising turnaround after the barrage they'd received from the other Dragons 😯

[@petesmart1983]

@YouStink jealous much

[@cragens]

@YouStink You're really insulting the intelligence and rationale of a £40 million net worth business woman? Cool. I'm going use some deductive reasoning and say I'd rather have her brain and bank account than yours 😂

[@Phoneman635]

Two lovely young people, I particularly liked the ‘gracious’ comment from the girl, very polite and mannerly indeed, I hope they’ve progress well in their business and careers since this presentation

[@2malachi]

Being gracious means she thought Deborah didn't deserve to get the deal.

[@HailieSelassII020]

Idk, she kind of threw her partner under the bus imo, when duncan was asking about their business-evaluation he had a hard time explaining it and asked for help and all she did was give him deathstares, then after him struggling to explain she gives him the look of 'this is your part and you screwed it up'.

[@qataribananahamock1495]

First time feeling bad for unprepared entrepreneurs... 🤦🏻‍♂️

[@TheManInBlueFlames]

They were plenty prepared. Had all the numbers and everything. The dragons were disputing the facts.

[@xQwarl]

@@TheManInBlueFlames They were flappable, especially the guy stumbling over his words at 27 years old. Ultimately they were just poor vehicles for a somewhat okay product and it’s that vulnerability that made the dragons so vicious

[@admon9865]

@@xQwarl By the looks of it that product did reasonably well and they were able to launch a whole line of products in the end. I mean the fact they're still trading to this day is pretty good in itself.

[@TehDawg]

@@TheManInBlueFlames to be fair, as soon as they said 38 million walkers I knew that can’t have been accurate, they should have known that wasn’t likely the right figure. But I do think the dragons picked at that a little too much.

[@cl1cka]

@@xQwarl Well would not stumble after waiting in the lobby of the studio for 8 hours, then having to do 2 hours pitch in front of celebrities and cameras for the FIRST TIME IN YOUR LIFE? Wow you are amazing :D

[@darrennorniron]

The dragons have invested in some real crap over the years. Far too harsh on these guys

[@saiyanshoup1381]

Deborah basically said "why are you guys being walnuts?" to the other dragons

[@VanlifewithAlan]

I am surprised that Peter thinks it is so easy to get the buyers name. I have many years experience in business and when I found myself in this position of needing to find the names of buyers for retail outlets, I had a lot of difficulty. The lady was being honest and at the end of the day, I think the most interesting thing about a dragon is to get access to their address book.

[@watzon151]

I am in sales for FMCG, buyers that stock our products most of the time don’t even talk to me and reply to my emails.... they are lazy and have it easy. They also don’t get any bad press for bringing in products that don’t sell....

[@thealien_ali3382]

It is easy, for him

[@NYKevin100]

@@watzon151 From the buyer's perspective, they probably get dozens or even hundreds of cold calls a week. If they replied to every single one, they would have no time left to actually do their job.

[@flick22601]

They've got a phenomenal product and I wish them the very best of luck. With the exception of Deborah, the Dragons should be ashamed of themselves.

[@IAmPez]

Honestly, I'm not sure of how great a product it really is. Given the realistic size of the market (how many people are realistically worried about and otherwise unable to combat hypothermia?) It's essentially a sheet of Mylar that's tied to the rudimentary shape of a hooded shroud. It'd be more impressive if it was perhaps a line of clothing made from regular fabrics with the Mylar interwoven, or something. As it is, I'm honestly shocked it got an offer of investment at all.

[@Stopcommentingthesamecomments]

Lol what cann just said he was out he was very polite like he always was Duncan really didn't say much only Peter and Theo were being rude

[@blazzz13]

The way the dragons behave sometimes is as if they have never made business mistakes. It's almost as if they want a ready oven ideal business and people- I think it's alot easier to convince your bank that you have been working with for a while for low rate loan. Obviously that doesn't come with all the expertise a dragon brings but it seems to me like it's making a deal with the devil.

[@lemonjuice3551]

That looked a bit too much like bullying for my taste.

[@caitlinx3816]

Wasn’t at all

[@davmar5648]

I absolutely love Deborah. She has insight and ambition. I don't have any time for the others. They are up themselves.

[@sammothridge8492]

Not Peter

[@davmar5648]

@@sammothridge8492 yes I agree with you. Peter's not up himself. Also shows insight.

[@Black.Sabbath]

And she isn't? Haha.

[@markthompson1479]

I'm wondering if any of the "I'm outs" have ever been caught out in severe cold. I will be buying 5 for sure..... 2 to stay in rucksacks, 2 to go in my van and 1 to go under the seat on my motorbike. As an experienced mountaineer and rockclimber in the past and now a rambling easy stuff walker, camper, kayaker and keen motorcyclist I can see the value of a compact lightweight "Jacket" far superior alternative to a half baking sheet product.

[@jayritchie2785]

My thoughts too - looks like something you would keep handy for a lot of reasons. I'd like them to have asked about how well it works.

[@jamesdean0885]

I have 5 first aid kits and none of them have this, they have thermal blankets. The same shot this is based on. It's nothing new.

[@alexandermarken7639]

I live in sunny Queensland Australia and would add them to my car's first aid kit for the same reasons. Heck I could see them being added to the Ambulance as a consumable and also to fire brigade etc. The silver blanket is frankly useless in most cases. their design is brilliant.

[@hackedagain3421]

Ramblers, hikers, mountaineers, fishermen, search and rescue, stick 'em on life rafts, cruise liners, as a basic piece of kit for every first aid kit sold with every new car? Heck every first aid kit full stop!

[@linuxares]

Exactly. It's a survival jacket at first?

[@sergioccs74]

The problem is that they didn't say those stuff, that's actually a great defense honestly. With that said, I'm not surprise that they didn't manage to defend themselves correctly, I mean, that barrage was savage, even the most confident guy would have problems after that.

[@Mark64W]

Well said ! I think there is a huge market for this product , even just everyday people that might break down on a motorway and sit on the embankment for an hour waiting to be picked up by the AA , RAC etc .

[@LV2UJC-FM]

The male Dragon's anger was harsh, and I'm glad Deborah stepped in to protect them.

[@carumbadesha3495]

I feel so bad for him when he was like can u help me out 😭

[@sanjees]

yeah exactly!! I felt that too! Almost hit me in the gut!

[@cameronmapes]

Yes these two are young and inexperienced and naive, but they actually had an order for 10,000 of their product and they seem to be smart kids with some potential. I don’t understand why the dragons were so harsh on them. They didn’t deserve that kind of beating.

[@Black.Sabbath]

Kids?

[@jaybayer3670]

Another prime example of the dragons not being decent folk. Theres a way to give criticism that doesn't have to be like what was shown here.

[@WaterWheel360]

You know it's going to be dramatic when there are stairs and a Dunken

[@esteraradisic6820]

Dunken only knows how to insult people...I'm a first one who would refuse to work with him on basis of his stinking attitude. I could not imagine having him holding 1% of my business..

[@WiseEyes313]

That was an unnecessary roasting for two clearly young entrepreneurs. Tell them what they did wrong, yes. But to continue making the point again and again was unneeded.

[@JamieLikesGames]

Stories like these guys are the reason I stay indoors and play video games

[@irishjay9485]

Just as ive sat down to my lunch. Perfect

[@darrenohairtneide1494]

Same haha

[@rebelrob9637]

Close to midnight here in Aus.

[@irishaudia6c750]

Same

[@ifwecouldvote]

Just sat down for a massive shite. Perfect 😊

[@Albimar17]

a socially distanced lunch one hopes

[@neilpa]

Oh for goodness sakes, where's Jenny??? Always out when you need her...

[@Jamie_Winsh]

I'm glad Deborah made them an offer because they wouldn't have deserved to leave with such a brutal beating. They're good people who are passionate and have a good product

[@benwhite1053]

Update for anyone this product is actually still going they sell for about £11 on Amazon so they succeeded

[@alirezasahba]

They are 300k in debt after all these years.

[@dimitrz2000]

As an outdoor person and avid trekker , I can tell you - I love the concept. Only question remains is the overall quality of the end product as in will it tear off quickly if you are walking about or trying to gather firewoods . I liked the couple and I also believed the girl was very near to tears

[@Chrissmills]

I think it’s more of a one off product at its price point. Sort of like a plastic rain jacket to keep in your backpack for a one off use, better than nothing and being retailed under 5P it’s worth having in your backpack

[@elobiretv]

It's a survival jacket that you put on in emergencies, you don't walk around in it

[@MusicalMemeology]

They handled the barrage really well considering how young and inexperienced they are. They’re cluey kids and they just need guidance. They seem like quick learners and they’ve only been in business for 4 months! The sharks for some reason were really overly harsh although I understand a reality check is important as well but compared to other contestants they at least had an innovative product and had asked some of the necessary questions.

[@Lowkeyyshorts]

That last ditch attempt at a negotiation.😂

[@ILIUSCOV]

Why are they so angry at them! It’s really repulsive. At least they’ve produced a good product and selling. They clearly need mentoring. I hope they do well.

[@SamuelParish]

And this is why Deborah is my favourite Dragon.

[@mlml7854]

just look at that line up...Caan. Bannatyne. Paphitis. Meaden. Jones. Its like watching Brazil 82 & Liverpool 87 all rolled into one

[@TraXXXtar]

caans so boring and monotonous. he replaced richard farley but hes such a downgrade for entertainment, charisma, and arguably even knowledge/wisdom. the dream team, if not with farley, would have to include touka or maybe jenny

[@dandandan01]

@@TraXXXtar I don't agree honestly - I love Khan. He is a bit boring and monotonous but he tends to understand, side with the entrepreneurs and give good advice in a nicer way than other dragons.

[@AndyCraigOfficial]

Deborah is a big softie. She actually loves people and wants to help them. Nice to see.

[@susanwaugh3885]

She can be sometimes and other times not. In one episode Duncan tried to help an entrepreneur explain his business proposition as Deborah just wasn’t getting it, and she had a go at Duncan for stepping in and helping him. She is also trying to build property on land that local residents have used as a park for years, and even though the residents are desperate to keep it for their children to play in, the heartless woman is battling with them to get her way.

[@HailieSelassII020]

Disagreed, she only wants to help people if she believes she can make financial gain. That isn't helping people that's called business. In business theres no helping people because you love them, she offers them 45%; which is more then most bank investors would ask and she will still not even be there physically or heavily involved in the business, as its just way too small for her, she will give it to one of her men to look after. Im not saying that she doesnt add value to your business, im just saying shes not there for charity or 'to help people'

[@Black.Sabbath]

@@HailieSelassII020 Exactly, it's cringeworthy to think otherwise. She is worse than the other Dragons when she doesn't see money to be made. Just watch her aggressive take on Tangle Teezers.

[@TJ-jw1wm]

@@Black.Sabbath I wouldn’t say she’s the worst dragon though

[@JD-uh9od]

Lovely words of encouragement Peter. 👍👍

[@sinkvenice4438]

My goodness, they received an absolute pummelling! I thought that was completely undeserved. They’ve been way more lenient on people who have been aggressive and confrontational. Hooray for Deborah. Even if she didn’t invest, at least she didn’t rip them to shreds like the others. They were just mean.

[@Mark64W]

Well said !! Thank you .

[@sinkvenice4438]

@@Mark64W - You’re welcome 😄

[@BritishSoundboardPranks]

Some of the dragons smelt weakness in them and obviously pounced for a t.v moment. It was pretty awkward seeing the woman leaning on the guy for the rebutals, who was also bricking it and could barely form a response. He even asked her 'can you jump in and help?' - no response.

[@Black.Sabbath]

It's bizarre because usually it's Deborah attacking people for no reason.

[@SinVanRenen73]

I can imagine these sell pretty well at open air events, concerts and festivals when rain catches the crowd by surprise(post-covid).

[@carlhartwell7978]

I think you might mean pre-covid, the prefex post means after, subsequent to.

[@hughm1383]

These are a first-aid device for hypothermia; not just any old raincoat.

[@carlhartwell7978]

@@hughm1383 I don't think the OP was suggesting it as just a raincoat, it gets pretty cold as well if your outside in a field in the UK for days on end. I don't see why it can't have more mundane applications, many products find applications for sometimes totally unrelated problems, Super glue was originally developed for gun sights before being used as a general adhesive as well as a first aid adhesive, and Sildenafil (what we now more commonly know as viagra) was first developed for angina and hypertension (high blood pressure).

[@LitteJeanie]

The dragons have been in the game so long, and came in at a different point in time anyway. These days it is very hard to get that first foot in the door, regardless of how persistent you are or how good your product is. In fact, a lot of companies try to make it as hard as possible for anyone to just turn up with a product, because they see it as try-hards spruiking products they are most probably not interested in, so a waste of their time. Most of the value in a dragon is not their money - that could be sourced through a bank loan - but their contacts and expertise.

[@AlanHope2013]

The 38 million walkers obviously includes 25 million who walk their dog, and 11 million who walk to the pub because they lost their llcence for drunk driving.

[@Mossyz.]

Im glad they got an offer . Two wonderful people . Shame on you Peter .

[@rls6973]

Bless them both 🥺

[@carlitosperez7306]

Don't be so hard on her. She was actually still suffering from hypothermia when she got the statistics of walkers in the UK...

[@samanthacook2688]

Sometimes I wonder if the dragons see a great idea and rubbish it so that they can produce their own, given that they have got all the experience, distribution networks, contacts etc. already. Or that a potential product might threaten their own businesses or investments as far as their personal profit grab goes. The one where the "contestants" had an idea for bottled water that aimed at reducing plastic waste was a classic. This is a great idea that I'm surprised no-one in the room thought could be manufactured for the world wide market; mountaineers, trampers, campers, first aid kits, schools (field trips) etc. Not just Britain's "ramblers", whoever they might be. No excuse for the dragon's to be so hostile and rude either! As if they randomly approached them for their money in a social setting outside of the context of the show or something.

[@charlisays]

I love Deborah. She's always fair and doesn't bully people.

[@FPSRUSSIAKID]

Have you been watching the same show as I ? 😂😂

[@sindhuselvam1]

@@FPSRUSSIAKID exactly lol

[@Patricia_Angeles]

She is so kind and understanding - even to these 2 millenial idiots

[@Duenomusic]

Just so you know, the investment didn't actually go through off cameras

[@London_Var_1]

Debs is fab. Is she married?

[@D4veJap4n]

Sometimes these guys are pretty drunk on their own success and think that just because they were really very LUCKY and did well financially, that they know every aspect of every business. Worst of all they lost touch with what it's like to struggle.

[@francoal-moqdad7412]

Heart warming, thank you Deborah!

[@WonkaVator72]

Deborah @11:07: "I'm going to make you an offer." The entrepreneurs: "We accept! What is it?" ;-).

[@ThroatSore]

Didn't know about this. Genius. Want some for my first aid kit for cycling and camping.

[@adventureriders4515]

Wow the dragon guys were in a bad mood on this one. These 2 entrepreneurs were actually pretty good and better than half the people who come on here. Unecessary nasty behaviour from the dragon dudes really.

[@Asif24960]

Thank you Deborah. The other dragons were way out of line.

[@robmarrin6720]

I love it when a plan comes together ❤️👍

[@Logicsuperceeds]

What a horrible negotiation tactic! Would you please maybe please think about please going from 45% to 40% we will need loads of help from you as well, but please? Oh, you won’t? GREAT! Take 45% then.

[@YourLilBrother]

The problem is that they knew that Deborah was very likely to back out because she really wasnt sure. In the past dragons have been quite punishing when someone tries to negotiate from a position that is not strong enough to negotiate from. You can see it from the moment Deborah advised them not to add anything as she knew at that point it was likely that if they continued to reach for words, it could do more harm then good.

[@seveshangounden5163]

@@YourLilBrother yeah true. But they could've negotiated a buyback in future. They just folded and called it a day.

[@bash547]

I didn’t hear them say “please” at all 🤔

[@algorhythm1454]

@@bash547 wow - a KZbin Parent. Sorry daddy.

[@Logicsuperceeds]

Starswept_Dusk if that was really their mindset(she might back out) then they would have just accepted it from the start. she was setting them up to feel like it was the only option(which it was - in the den) and she could see how desperate they looked. They should have come back with a 3rd each, equal partners, we’re in it together blah blah. That would have served them better. At the very least she would have come down to 40. But their approach was literally sheer desperation, there was absolutely no need for Deborah to accept it.

[@spoonerstreet32]

Company have ceased trading and Alex has returned to Eastenders

[@irmalair1]

What?

[@SkengStiegenhaus]

@@irmalair1 You heard

[@Albimar17]

10:38 Deborah Meaden used exactly the same lines, word for word, when Steve Jobs was pitching his iPad in the den...

[@CharlesCartierMurdoch]

most interesting one yet. very very real talk here

[@free_gold4467]

Looks a great product- I always carry a 'space blanket' in my rucksack for emergencies and this is superior.

[@tombpunk]

“The investment never went through and although the business is still trading, one of the original pitchers, Letitia Valentine is no longer with the company.”

[@randallbatson]

Good for Deborah for standing up for them. Even as inexperienced as they are, without an investor in 5 months they would have whipped themselves into shape. I am not sure as how the pressure cooker is with Deborah but it's all about bringing elementary to pro season athletes, you learn as you go.

[@TheKhaosDemon]

You can see that they, with probable cause, had a lack of respect for them due to their age and lack of background success - they did very well keeping composed against the barrage - happy for them and hope it worked out ok in some capacity

[@flare90]

Deborah is brilliant. And gosh she does good TV! That pause before making an offer. I’d always choose her. Haha.

[@James-dr8zy]

well done deborah.i have always respected you.but here you have earned a new level of respect from me.you truely saw what was happening with the others being bullies.and you stood up for those 2.and you put your money where your mouth is.and im sure you gonna make a huge success with them

[@MichaelWilliams-mo1vv]

I could see this selling in Halfords.

[@namnack]

The investment never went through and although the business is still trading, one of the original pitchers, Letitia Valentine is no longer with the company.

[@hammadzafar8029]

I know which website you went to for the information. I was on the same one.😁

[@iranicus]

Oof 😲

[@Albimar17]

this is typical dragons den... Handshake for the cameras, NO actual investment. LMAO

[@namnack]

@@hammadzafar8029 Yes, it's: www.tigermobiles.com/dragons-den/

[@MichaelWilliams-mo1vv]

Sad l thought they had something. In fairness there's already a foil type jacket that we see at the end of events like the London marathon etc.

[@aan8977]

They're so young plus inexperienced... Making cold calls takes balls and you get used to it eventually... Why are they treated so badly!?

[@caitlinx3816]

Exactly because they were too experienced and bloody clueless

[@magnustatton5076]

Caitlin you're not Theo's or Peter's daughter by any chance? Because how you can defend their abhorrent behaviour in this clip is beyond me

[@Angel-il4er]

Anyone know what happened to this company. As a “Walker” I know a lot of campers and they don’t have this product. The survival blanket can be used instead or under a tarp which is what survivalists experts teach. Also these blankets used wrongly can actually increase hypothermia. Why did no one mention patenting or trademarks???

[@Neil2022]

They have an online shop. Sell a few different things.

[@FuburLuck]

The pitches are all much longer, and edited down to what you see on TV. I'm sure they discussed trademark and patent, it just wasn't interesting enough to make the cut.

[@marianikolopoulou2986]

Angel 64..if used wrong...will you be do kind to elaborate? Thank you in advance..

[@WhiteUnicorn82]

@@marianikolopoulou2986 It's true. I was hiking in the UK last January and after the first storm hit I put this very jacket on and did what I thought was commonsense by packing myself out with snow. This jacket actually helped keep me from warming up. I was glad to finish my hike, but I remember thinking that I should check the instructions before taking the jacket on my next walk to the shops.

[@hostile_1866]

This was definitely filmed on a Monday 😂 x

[@jrbs]

Early morning

[@robertmitford5329]

I’m very happy with those guys 👏👏👏

[@chriscbr7018]

Always carry a large bin bag...folded up are perfect for this...and can use as a flotation device too or collect water or make a small shelter

[@AirQuotes]

I mean English people do love a good walk maybe those numbers are accurate

[@yourlieinkentucky4004]

I know I do and I’m 18

[@StretchMarksGuy]

No they dont

[@nd7289]

@YouStink type dental health statistics by Country into Google and you'll be surprised that UK is actually always within the top 5 for best dental health.

[@TraXXXtar]

@YouStink meh, tired stereotype that mainly just applies to their boomers. also "too bad that...." smh

[@tonymorph3672]

@@StretchMarksGuy you don’t but most do

[@thestarshavefallen]

It doesn't matter how much you're worth. I feel like a few of the dragons were outrageous to speak to the pair like they did. They not get much sleep?

[@Kavinhandsome]

This was the best episode, look at the expression when Debra offered them 🤣

[@MikeStarKaraokeUK]

That is a great idea. They do work I got a blanket from NHS which is hot one side and cold other side.

[@briangoudie3531]

Loved to have seen how they all started out there 1st ever deals I bet they weren't so full off themselves

[@annajantos9354]

Amazing product!!! The offer is ok. I think that the other dragons like the idea so much they were planning to discredit this young people and make they own savejack!

[@pupplemupple]

I wanna watch one LIVE.

[@allanmiddleton678]

What a lovely Couple !

[@ItsLeendert]

This jacket thing remind anyone of better call Saul? 🤣

[@calumn6437]

Was looking for this lol

[@icecool1065]

Does anyone else think they look a bit like a live action version of Wallace and Gromit?

[@mattlukco3717]

Jesus 😂😂😂😂😂😂😂😂😂

[@petermorris4941]

This was the best line up.

[@rebekahpersaud6838]

Why the dragons have to insult entrepreneurs? Are they not human too to make mistakes? No one is perfect.

[@prashantmishra5210]

Jenny: "I''m a plant, so that is why I sprout"

[@markie1232]

Jenny: "I'm a fish, so that's why I'm trout"

[@sachinmenon2898]

I'm German so for that reason I'm Kraut

[@Talkinglife]

Nice video

[@francollins4036]

The two were brilliant. Well done Deborah. I have seen the Dragons treat pathetic ideas with bizarre reasoning.

[@craiggibbs9888]

Watching just the clips rather than full episodes and it really stands out how often you’re told they are ‘Multi millionaire investors’

[@CyberBeep_kenshi]

They are currently worth between 1 fo 5 million. So well done.

[@kurusmusic]

Ramblers now say 9.1million walkers so they must have back tracked after this episode ;)

[@user-cn5kk2rl2p]

“Can you help me” 🤣🤣🤣