A Maker's Branding Mindset for the Outdoor Rec Industry

An overarching interactive discussion on the 5 Ws of branding in the Outdoor Recreation Industry. Discover launch concepts, conflicting opinions on legal protection, and differentiating your brand. Weigh in our domestic versus global; triple bottom line versus purpose-driven. Panel will include a founder, product developer, product lawyer (patents etc), and brand strategist. Designed for the inventor, product developer and visionary seeking a birdseye view of the elusive definition of branding.