A New Kind of Record Label

Рет қаралды 3,989

Күн бұрын

Пікірлер: 30

@davidnyro19 4 ай бұрын

Thanks, Ari! One could start with a pretty basic, obvious supposition: if there was a way to truly make nearly all artists successful, profitable, viable, etc. the labels would have been doing it for decades, right? Hmm. So what gives? Let's transfer the music/record label model to any other business. Restaurants, for example: a company opens 100 restaurants (let's say pizza, or some very popular cuisine/product) across the country, and 95% of them fail within the first year or two. How could any company survive with that model? The other 5% are making SO much money, they pay for the failing others? Hmm. Okay, maybe it's apples to oranges, but it's not completely from Mars. We know bands/artists and the vagaries are a lot more volatile and uncertain than running restaurants (which are not exactly a walk in the park, either. I've worked in both; restaurants and bands). But here's a premise/theory: Almost any kind of artist has an audience out there. Even Lithuanian kazoo music has it's fans. (I know that's very esoteric, but to make a point. Certainly, if you're an Americana artist creating some solid songs, there are potentially tens of thousands of fans out there for you.) But how do we find and connect artist and audience? The age old dilemma. It's really about marketing, and marketing budget. It truly DOES take money to make money. Yes, word-of-mouth grassroots phenom a la "Tipping Point" (the book) can happen; but if one has a DECENT product - doesn't necessarily have to be a masterpiece or music that's "of the moment" - and a MEANINGFUL marketing budget, spent strategically, one stands a very good chance of finding and connecting with said audience! And seeing a ROI (Return On Investment.) Maybe an extreme example, but here's an example: Let's say you spend $50K on your album - that's not a lot in the grand scheme of things, but as someone who has spent around half of that on recordings and been pretty happy with the results, $50K could give you something marketable - then, using the movie biz model, spend two to three times on marketing, so $100K to $150K. (Note: and we know amazing music has been created in people's bedrooms on their home set-ups for next-to-nothing.) The million dollar question: If we spend $200K on product and marketing, will we see a profit in terms of streams, sales (music, merch, etc,) and, IF the artist tours, performance revenue? And the million dollar challenge: who has this kind of money? Not most artists. And perhaps not even some labels? And what if you don't see a meaningful R.O.I.? Write it off, yes, which helps, but that doesn't "make it all better." And there are other factors, like looks, age, gender, etc. Also, artists are often not right and left-brain. In other words, they don't do business plans, marketing plans, social media, booking, etc. And musicians are also often working jobs, full-time, side hustles, etc. And then, there's luck . . . I'm listening as I type this and am only 20 minutes in, so I'll leave off here and focus on what these guys say. (Not sure SNAFU was the best choice for a name, considering. Maybe they're being arch and ironic. LOL. I might have missed their rationale on this?) Again, if the answers (with lots of money-making for all involved AND relatively happy artists) haven't been found yet, not sure this is it. And I won't even start on the narcissists and sociopaths who have been exploiting artists for generations, all the way back to the 19th century... 🙄

@chrisdorsch9754 4 ай бұрын

What you are missing? You're not going out to listen to bands live to understand what they could be in the short and distant future. Poision is the biggest example of how a band could be financed with so little money, then by the 3rd album being one of the most successful bands of the 80s. No one is signing bands because it's easy to plant a solo artist.

@rtistofficial6070 4 ай бұрын

I might be ignorant but can someone explain how these guys are not just a record label using AI to find people? Like I know licensing deals tend to be more friendly but in very weary of everyone wanting to side with independents all of a sudden, the guys in suits never have our interests at heart

@MicheleVreeland 4 ай бұрын

Great interview! And a cool approach to a record label. I'm curious to know what is in their "toolbox" that helps artists.

@eddykrow3536 4 ай бұрын

Love this show and this music label your interviewing is definitely on point!!!!! I'm a Hip-hop artist pushing as hard as I can. It's hard but I have a strong passion 4 it and love what I'm building!

@thelisted3004 3 ай бұрын

It's a very, very good book. Just found in Waterstones the other day in UK and it looked better than all the other books on the new music business in there. Nice one! Also bought with 1999: The Year The Record Industry Lost Control... ;)

@jonaswpark 3 ай бұрын

What is their recoupment process?

@ChristinaSoft 4 ай бұрын

How do you distinguish between followers vs fans? Do you keep track of the conversion rate of a follower to super fan in a CRM? Do you have any data of a follower-to-fan funnel? I'm curious to see because this has yet to be figured out. Then when it's time to release an album or to tour it shows up. I would be interested in working with labels to figure out how to make a system like this. To track a fan vs followers analytics. I only know of one artist that keeps track of this without trying because they are always at the forefront of their social media and doesn't have a company running their social media.

@moneysignclubboss 2 ай бұрын

I LOVE ARIS INTERROGATION QUESTIONING 🔥 SO THIS IS LIKE THE MUSIC FUND? 🤦‍♂️ BUY THAT GRUNGE GUY THAT NOW WORKS FOR TIDAL ⚰️ 24:29 #YOARI!

@afrodabs 4 ай бұрын

" I'll say this to their FACE!!! " Hell ya Ari speaking for the people!!!!

@ArisTake 3 ай бұрын

🤘🏼

@bexiexz 4 ай бұрын

this is so amazing omg

@joyti_jmg 4 ай бұрын

What toolbox you have to help artists like myself? Plus I had an old song started getting big screaming on Spotify, they took it down. “See Ya Later.” Either the distribution or Spotify said it was generated by a bot. Is algorithm A.I.? Is a bot A.I.? Can someone please explain?

@mariazzimelki 4 ай бұрын

Ok I’m guessing they charge the artist for their course ? You know you can have fake views and bot comments. I’m getting a really bad vibe from them.

@YassineKhalfalli 4 ай бұрын

Extending the benefit of the doubt is the only reason that I was able to finish the entire video. The way they were introduced make it sound revolutionary where in reality, that's how record labels work?? Plus, I truly believe that the 'next" wave of successful record labels would actually put the artist above shareholder value. I don't know, just some thoughts I suppose.