A new look for ARTE - stings & brand idents
Рет қаралды 11,010
ARTE, the European Culture Channel, unveils a new look, created by The Partners and Lambie-Nairn.
Inspired by the observation that ARTE curates and gathers all of Europe’s culture in one place, the brand idea developed into: ARTE - Europe’s cultural magnet. The ARTE logo was reimagined as a magnet then, to maximise the space of a 16:9 screen, it was spun 90 degrees and placed on a vertical axis. The Cultural Magnet idea is applied single-mindedly across all aspects of the brand’s touch points.
@SatsukiVM 3 жыл бұрын
R.I.P. Martin Lambie-Nairn (5th August 1945-25th December 2020). He was a great icon for the graphic design on television!!! Gone, but not forgotten!!! 😭😭😭😭😭😭😭😭😭😭✝️✝️✝️✝️✝️✝️✝️✝️✝️✝️🇬🇧🇬🇧🇬🇧🇬🇧🇬🇧🇬🇧🇬🇧🇬🇧🇬🇧🇬🇧🕊🕊🕊🕊🕊🕊🕊🕊🕊🕊💕💞💓💗💖💝💕💓💗💖💝💕💞💓💗💖💝
@ChristopherSobieniak 7 жыл бұрын
This is really clever!
@audiaudi873 3 жыл бұрын
LOL Turkey is shown as a part of Europe but Russia is not 🤦♂️🤦♂️🤦♂️
@EPSCorp 3 жыл бұрын
Do you know how big is Russia ?
@azuredraftman 5 ай бұрын
Literally the biggest in the world