STAGS not SKAGS

[@mailsonjosedasilva834]

One question: if the 4 words can be triggered by the same search term, what is the reason for having to insert the 4 words in the ad group instead of just inserting 1 word in the ad group?

[@umutylmazgunduz2926]

Thank god I am not alone 😅Yeah I also cannot understand it

[@mailsonjosedasilva834]

@aaronyoung Please help us

[@umutylmazgunduz2926]

@@mailsonjosedasilva834 I think in old times where manual cpc were being used a lot having control over every varitation might be good idea, but now, yes please help @aaronyoung

[@angielow9606]

Fmo cuz users have uses different search terms and u need to ensure that u are targeting the keywords as the most relevant the target keywords the higher chance you ads can enter to bid.

[@neodaoneo]

The reason is that now with google ads using machine learning algorithms and broad keyword match, SKAG structure doesn't make any sense. One search term now may trigger any of dozens similar long-tail keywords.

[@pbryan1967]

Great tutorial Aaron. 👍 Easy to remember takeaway too. STAGs not SKAGs. 🎉

[@Johnpvb]

Great info! 👍

[@mehranshizad]

Thanks Aaron🎉🎉🎉🎉

[@fredericdiesbach1588]

I presume you still segment campaigns by match type? And negate exacts from broads/phrase?

[@jwebster2469]

I know I still do!

[@joesdi]

Happy birthday!!!!

[@jacobnegriweb]

Very insightful! I have always wondered if Google triggered ads for plural versions of exact match keywords like 'stores' or 'shops' when the exact match keyword was 'store' or 'shop'. What about a keyword like 'computer mouse' or ''computer mice', do you need to add both of those keywords into the STAGs, or just the non plural version even though its spelled out so differently?

[@KristenKoehler69]

What do I categorize the theme keywords as borax, phrase or exact when building my ad group?

[@jame880]

I show ads in two cities, can I use keyword variations to swap out the city name in the copy?

[@NellyWise360]

I am doing PPC for a moving company, in a low population area. Do you think STAGS are better than SKAGS?

[@LoLShriKeuk]

What about making sure the landing page is the same? Using your example, wouldn't you want a landing page talking about sensory headphones for autism for the first search and noise cancelling headphones sensory for the second?