Choosing the RIGHT Keywords for Google Ads in 2023

[@GeraldineGlover-gl2py]

Every once in a while I had fun, but mostly I got bored and found myself drifting off. I enjoy this kind of video personally, I am positive that others would enjoy it too.

[@elioks]

Beware of the chat advertising coming in a few years! Aaron, this kind of advanced videos are your best ones. Your subs are not only newbies, we are some experienced media buyers around here too!

[@ToddNichols-hr4fb]

Everything is clear. Brief and clear. No water. Thank you)

[@SophiaSoto-ur6hv]

I have to say that there were some funny side events sometimes, but a lot of times I felt bored and didn't know what to do because there was not much happening that would caught my attention. For movie you made, it is just my own preference that other folks may like it or not.

[@CarlTeague]

It is after watching this video now that I decided that I would want to share my perspective. To sum it all up- it was fun but water down a bit at certain points. The advice was good, and I followed it: we got rid of junk food and preferred eating fruits and vegetables.

[@GiorgosSidiropoulos-l1h]

I would like to ask you something. You put in a Search campaign a keyword and you also put the same keyword in a PMax. Which campaign will "win" the auction?Which ad will appear: search or pmax? Pmax goes above a Search campaign? Can you have both campaign?

[@chapstyleusa476]

Thank you for the video! Should the negative keyword be marked as broad or exact match?

[@felipejundi]

Were you using broad or exact match? Which one would you recommend for a low and high budget campaigns?

[@AshlynnThompson-qv4xc]

I would give it thumbs up, if I were filming this I had to think that I was a little bit raised up when I heard some of the tips the designer was giving me. They were mostly things I already had known.Still not bad.

[@KeywordResearchSimplified]

*This video is super helpful!*

[@pridemechanical815]

Using phrase match on the initial keyword you put in to the keyword planner we'll be sufficient to cover additional keywords that are being discovered by keyword planner. So the keyword planner is unnecessary. This is especially the case now since Google has changed its definition to a much broader coverage for phrase match.

[@magicklove]

❤

[@English_News_Bangladesh]

phase match and exact match type keyword is best for all business.

[@ChrisPatrick]

Hey, I was really hoping for some actionable steps on Google Ads. Your video seemed more like a tease for your paid services. Got anything that's actually going to help me out here?

[@seopro4517]

yeah, i have the same thoughts

[@TheBry101]

do you recommend using a search budget setting on this approach?

[@CathleenMcdonald-ss1ky]

On this one I have a combo of feelings. The actions and video editting were seen well but it became boring after a while. Could sound more eye or ear-catching to newcomers.

[@ChristopherMcCormicke]

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

[@AaronYoungGoogleAds]

You are welcome!

[@CalebSeah]

what's the bid limit you set for the campaign? Out of 6-7 keywords per campaign, you've one of the shortest phrase as exact match and the rest as broad match? Do you have negative keywords to prevent cannibalizations across google campaign? Wouldn't you be bidding a lot higher price for a broad match that's not qualified if you put all in same adgroup with same bid strategy ?

[@strange-universe]

let's say I sell rocks, and have a campaign or ad group for red rocks and another for blue rocks. Those then are a negative vs each other. We want visitors to see the appropriate ad, and reach the proper landing page. And yes, [rocks] vs "decorative blue rocks for gardens" (exact vs phrase here)

[@JacobYoung-j7e]

Your video helped my own business thank you!

[@chinthakar2324]

thank you for the great information sir.

[@strange-universe]

ok, thinking about campaign/ad group structures currently: if one sold rocks - blue rocks, red rocks, and green rocks, would those be better in one campaign with 3 ad groups? or 3 separate campaigns with 1 ad group?

[@zoeywillems]

Aaron you're a legend!! Thanks so much!

[@AaronYoungGoogleAds]

THANKYOU

[@DimmyV]

Im going to sound like a noob but how do you get the monthly search graphic, it currently shows as a a number but I would love to see the graph. Thanks

[@homeservicelegends]

Hi Aaron, once you have performed a sweep of your low performing headlines and descriptions and exchanged them for new variants, how soon after that should you consider another sweep and replacement? Sometimes I change out low performing headlines and wonder if they have had enough exposure?

[@smilingsquare5222]

I have same question. I am wondering how to improve the headlines.

[@homeservicelegends]

In addition to this I have noticed that some new swapped headlines will say low performance only a few hours after adding them? Do I interpret this as a low performing headline or can these headlines improve with time and more testing?

[@strange-universe]

take a look at this: we have noticed that the 2 descriptions Google is showing by a large margin are the 2 with the most characters. This is true for all 104 ads we currently have running. So, that has us scrambling to figure out exactly what we we want to be shown and make sure they are the 2 longest ads. Mitch, we also have headlines that it has not shown. They is no sense in how it determines best combinations if it doesn't use the headlines. My confidence in AI is dwindling, mostly because I believe it was given some faulty parameters.

[@MedaGuthrie]

This video can considered as quite interesting, he was right in many points. I find however that the voice was dull, but it had some great bits. Do subscribe their channel for their next releases.

[@bassamkanaan5718]

hey Aaron, love the content. I own a boutique gym and I currently am running a search ad for it. which seems to be up and down when it comes to generating leads on my website. Would you recommend separating the keywords about gym near me etc from keywords such as boxing, weight loss, fitness etc?

[@English_News_Bangladesh]

I want to help you with keyword research.

[@MettewWilliams]

Aaron - I really enjoyed your content, keep up the good work! you are the best, always very informative and teach something new

[@Giovanni.digital]

For some reason it doesn't show the keywords when I download as cvs or when I download it as a Spreadsheet. Any ideas?

[@arpitshrmah]

Hey, what do you think about keyword research using ahrefs?

[@English_News_Bangladesh]

Google ads for google keyword Planner best.

[@NigelOBrien]

Thanks for the video!)

[@LavinaGoyalDigitalMarketing]

great video..

[@SANNA-17]

Terimakasih infonya

[@RyanBishop-iz4de]

I feel both good and bad about saying this. The screenplay and the editing was good but the topic became redundant by the end of the movie. As starters might be drawn by this.

[@tinkerjefe]

Great video as usual.

[@asimnaseem6444]

I runs google ads from last 2 weeks i spent more then 160$ But i did not get any sales Can you pls help to me

[@English_News_Bangladesh]

I can help you...if you want.

[@sebastianmauricio6884]

Great video !

[@itgutgi4580]

you are Exellent

[@innocentgaurav82]

Wonderful Aaron

[@smilingsquare5222]

Which one is better strategy 1> Keeping long broad match keywords and Exact match keywords in separate ad groups (This way we can create better ad copies with keywords insertion) 2> Keeping long broad keywords and short exact match keywords would be difficult to manage in ad copies.

[@English_News_Bangladesh]

phase match and exact match type keyword is best for all business.

[@ayshash786]

How to solve limited by budget

[@pridemechanical815]

Of course Google wants you to increase your budget. It has very expensive and lavish office buildings to pay for as well as top-notch attorneys who defend its monopolistic practices.

[@AlphaTurtle]

@@rashadkee what do DKI and DTR mean?

[@hasshambutt9367]

@@AlphaTurtle Dynamic keyword insetion & Dynamic Text Replacement

[@AlphaTurtle]

@@hasshambutt9367 i know about DKI in the ads, but what about DTR on the landing page? How does one do that?

[@ShantelleRobertson]

With this one, I am not very sure. The editing and the camera skills were good but the story became boring after a little while. It could intrigue even the beginners.

[@HallieButler-hl3re]

I do admit that the video was good, but as a viewer myself, I never had even the slightest interest in its content and context. My stay there was far from magnificent; there were no outstanding features that I wished to share.

[@KathlynInnes]

This video was just average to me. The general vibe of the movie I really enjoyed. However, there were also long or reiterating parts of it that I wish were improved.

[@MariaChristiansen-nl1wj]

In the context of this particular KZbin video, in my humble opinion, it was just average. Got the info that I was looking for but was no thrill as not much to keep my interest.

[@MarionTerry-or3tq]

This KZbin clip was so boring that I couldn’t even call it a video. Got the information I needed but the material was clearly given just for knowledge and so it didn’t excite or hold my interest along the way.

[@rusnoyam2526]

Terrible! All about everything. nothing to the point

[@AlastairHunter-oj5mc]

I feel both good and bad about saying this. The screenplay and the editing was good but the topic became redundant by the end of the movie. As starters might be drawn by this.

[@JillRobertson-nn8hw]

With this one, I am not very sure. The editing and the camera skills were good but the story became boring after a little while. It could intrigue even the beginners.

[@FrancescoFarias-ps3su]

This KZbin clip was so boring that I couldn’t even call it a video. Got the information I needed but the material was clearly given just for knowledge and so it didn’t excite or hold my interest along the way.