Optimising your Google Shopping Feed & GMC Next

Optimising your Shopping Feed is one of the best ways that you can improve the results of your Google Shopping & Performance Max Campaigns.
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In this video we are joined by Kirk Williams the founder and owner of ZATO who was recognized as the 4th most influential PPC expert in 2024 by PPC Survey.
Follow Kirk Williams here:
👨🏻‍💻 / ppckirk
🎥 / @merchantcentermastery
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[@Zignito]

Hi thank you for your youtube video. I can definitely say the price made a difference.

[@Promozi]

Hey Aaron, do you have a spotify? If not, I would love to listen to your podcasts on the way to school. As Always, quality video!

[@gamertyper6476]

would've loved to hear how to use the sale price feature strategically. Can this be used lets say if we have a subscribe and save feature, is it advantageous to leverage the price of that within the sale price category or would it be misleading to people clicking when they show up and the single purchase price is higher, and they would need to select subscribe to get the sale price?