ABH x Alyssa Edwards - Behind the Palette

Norvina sits down with drag queen and star Alyssa Edwards to discuss the launch of her new palette created in collaboration with Anastasia Beverly Hills. Together they review the inspiration behind the 14 vibrant pressed pigments, include Norvina’s favorite ‘Texas Made’ (a bright pink) and the rich eggplant B.B.D.C. named for Alyssa’s dance school (the Beyond Belief Dance Company) and the subject of the Netflix series Dancing Queen.
Launching on www.anastasiab... and www.anastasiab... on 5/29.
Sign-up to receive your Alyssa Edwards Palette with Free 2-Day Shipping on Launch day:
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[@carlv5277]

this makes sense. ABH has always supported RPDR. And Alyssa is THAT girl.

[@AnastasiaBeverlyHills]

👏👏

[@eaj7319]

She’s that girl I knew she was 💅🏾👌🌸😆

[@ronnielee5696]

EA J lmaaaaaooooo

[@eaj7319]

Ronnie Lee 😂😊😊❤️❤️❤️

[@TheMariana0295]

Petty Mess yes agreed!!! Love queen collab!!!

[@melsyoutube]

"it took a wizard to tell her. And that's what makeup was for me. I hope this can be someone else's wizard" 😭😭😭😭😭 my heart! God I love Alyssa so much

[@kkibela]

That was beutiful

[@rebeccagoodrich9545]

Yes!!! Such an amazing Queen.

[@dolleee]

Wisdommmmmmmmmmm🙌🙌🙌🙌

[@SpoopyBirbBuddy49]

She’s so inspirational

[@Mmmkay10]

Me too honey! She is literally EVERYTHING and puts all other Queens to shame! I bought the $95 set which includes the make-up and fan and the set is fucking GORGEOUS!!!!

[@joaquinramirez214]

I'm so happy that Norvina/Anastasia are doing a calab with the Ultimate Queen Miss Alyssa Edward's! I'm so happy for him to accomplish so! Much! His mother would be beyond proud Thank you for this

[@TheMariana0295]

Divine Beauty yes I’m so happy that now these Queens are being recognized by beauty brands. Cause honestly who else uses more makeup then these Queens. They can single handedly keep a company in business. Very happy with Anastasia for being one of the first to recognize these fabulous men/Queens in the industry. Makes me LOVE Anastasia so much more

[@Mmmkay10]

I bought the $95 set with the mirror and fan. It is freaken GORGEOUS and worth every penny. I hope she becomes the MOST succesful QUEEN of all time.

[@GinPotter17]

I don’t usually buy collaboration palettes...but for Alyssa Edwards? I think I need it...

[@MUAHAlix]

mizz ivera you definitely do

[@Mmmkay10]

OMG DO IT!! I bought the $95 set with mirror and fan and it is freaken GORGEOUS!! ALYSSA EDWARDS is EVERYTHING ❤

[@cheeling794]

This is bomb af. Need a whole Alyssa collectionnnnn!

[@TheMariana0295]

Chelby Hoag yes!!!! Same!

[@Mmmkay10]

I'm telling you, it is worth EVERY DAMN PENNY!!! I bought the $95 set which includes the fan and mirror. FUCKING GORGEOUS!!!!

[@MsMelephant19]

Man I love the Anastasia brand, love Norvina, and now they made a palette with my favorite drag queen?? Deceased

[@kotaxox3590]

No shade whatsoever but I am so happy that I saved my money for the Riviera palette because I'm definitely getting this instead! Supporting queens and amazing colors! This is everything

[@sleepyartist6065]

Buy both

[@MakeupByCess821]

kota xox same! I was so sad I didn’t get Riviera - I told myself to wait and see if something bigger and better comes out... and it has. The meaning behind it is amazing too

[@sweetteacurls]

Same!

[@luzylu100]

Meeeeee toooooooo

[@shookqueens7081]

P R he said *saved

[@Inspirationcomesinmanyforms]

Finally a quality pallet with vivid af colors! Can’t wait to get my hands on it!

[@johns3937]

It’s 90% neutrals and a few colors... what are you talking about?

[@fatingirl123]

... Jeffree Star? 🤔

[@aizirk14]

BH cosmetics has Take me back to brazil and is a colorful palette as well. I do love this palette tho

[@IsaacMaganaMusic]

@@fatingirl123 Those are great and I support the brand but they are HARD to get in Mexico. He has ONE official distributor and it's very limited. Anastasia are more easy to buy.

[@palemich]

Preach. 👏🏼

[@AlcideIzMine]

Girl, you're ruining my low buy streak lol That palette looks gorgeous & it's tempting me!

[@MUAHAlix]

AlcideIzMine it’s beyond amazing

[@Mmmkay10]

BUY IT! I am telling you its GORGEOUS. I purchased the $95 set with the fan and mirror...WORTH EVERY DAMN PENNY!

[@raelenelabby6407]

I LOVE ALYSSA!! I cannot wait to get my hands on this palette. You are beautiful Norvina

[@jgar4576]

I dont care how much! I want it just to support Ms Alyssa Edwards!

[@SpoopyBirbBuddy49]

Amen!

[@justycecarey3166]

I was in a really bad place in my life when my friend inspired me to use makeup as an escape. If I was angry, I would wear blacks and reds. If I was sad, it was blues and greys. If I was happy, it was the sparkly and more bright colors. I called my best friend crying after a bad day and she drove to my house from the mall with this pallet and sat down and did my makeup all while making me laugh and making me feel so much better. I did not know who any of these people were before she gave me this pallet, but she has helped me, and I cannot thank these people for making something so powerful to my own life. This will always have a special place in my heart.

[@KapuaKuheana]

I had to save my $$$ from Riviera but will DEFINITELY splurge for this!!! Norvina you did this!

[@MarMarSnatched]

Definitely getting this!! love the color scheme!! Go Alyssa Edwards!!!🔥🔥🔥🔥🔥

[@amnedits4898]

“All of these names, I had to really dig deep to the bottom of my soul” Name: “H.O.E” 😂😂😂

[@joshlayes3130]

Symmetra Mei lmaoooo

[@dianaelisarb]

I can’t wait to get it, I’m not a colorful MUA but this palette is giving it to me!!! Please make this palette and Mario’s PERMANENT!!!

[@HiClassHarlow]

Diana de Strahm yes please!!

[@ttalgihyej]

SO glad it was the one and only queen herself, ALYSSA!! that abh collabed with! *tongue pop* BEAST!

[@Mmmkay10]

YESSSSS! She is literally the QUEEN of "queens" and DESERVES all of her success! GAWD I JUST FUCKING LOVE HER!!

[@jessicamarsh9779]

This 👏🏽 is 👏🏽 EVERYTHING 👏🏽 👏🏽 👏🏽... I am HONESTLY surprised that creating a collab isn’t part of the Grand Prize for RPDR but I am SO SO SO SO happy that ABH collabed with Alissa Edwards on this and not just anyone who was a season “winner”. Alissa IS a star! Alissa deserves this moment and I can NOT wait to get my hands on this collection and see what else they have coming out!!!! 🙅🏽‍♀️😍❤️😍❤️

[@mymonsterhighfamily2835]

Yesss I loved the Rocky horror picture show reference!! ❤️

[@NoahWJP]

PLEASE MAKE THIS PERMANENT !!!!!

[@BeautificationByMarta]

You both look amazing!!! Can't wait to play with this palette!😍😍

[@stevenstefano8520]

When Alyssa started talking about The Wizard Of Oz, I almost started crying. That's also my favorite childhood movie, and it touched me that Alyssa found inspiration from it too.

[@NicoleLeesOMG]

Nobody: Absolutely no one: Alyssa: THERE ARE COLORS....👀👀

[@JorgeLopez-YoutubeChannel]

Anastasia has always been the Ambassador Make Up Brand for Drag Queens and now a collab with the fiercest Drag Queen Alyssa Edwards....I am shook The Houssseeeeeee 💜💙💚💛

[@dore8610]

Alyssa's look at 2:35 is absolutely stunning. That pout and that pop of yellow is everything! Great job and congrats to Miss Edwards and Norvina 😍

[@melsyoutube]

YESSSS PLEASEEEE continue the Alyssa collabs!!!!! I want a highlighter, lip collection, lashes, a blush! Give me everything queen!

[@ash_d4177]

I don't even wear eyeshadow but I would buy this just because of Alyssa 😍😍

[@nathatleue]

ASH_D417 ohh sis u will definitely want to wear eyeshadow after using an abh palette 😍

[@Mmmkay10]

I bought it and the collection with the mirror and fan...GORGEOUS!!!

[@spynena]

Can I tell you how happy this makes me. Alyssa may not have won Drag Race she may not have won All Stars but because of her wonderful personality and drive she has won more than a crown. She is my all time favorite queen and may the gods above continue to shower her with success and blessings. Love you Alyssa.

[@jeberiscool17]

BUYING 7 OF THESE!! This palette will be a treasure and legendary 20 years from now! Alyssa is like the Divine of our times!!

[@Mmmkay10]

Except she wouldn't eat dog shit and Alyssa is STUNNING!

[@NicoleChantell]

Alyssa Edwards had performed a show here in my home town St. John's, Newfoundland , Canada. She was amazing and she even came over and held my hand. My all time favorite Queen and my all time favorite makeup brand together...makes me one happy person. Can't wait to add this palette to the rest of my ABH collection. 💖💖💖💖💖

[@mariluzay1]

I don’t stray from neutral eye shadow but I’m still getting this pallet because I love Alyssa so much ❤️❤️❤️ catch me wearing colored eye shadow for the first time ever 😍

[@Marie1994n]

Seriously the most humble queen I have ever met. She truly deserves this.

[@blake12396]

Alyssa is such an eloquent & personable PROFESSIONAL ugh we will ALWAYS stan!

[@Mrs._.GalaxyWanderer]

Cameron Blake Forever And Always!

[@Mmmkay10]

YESSSSS BABY! THE QUEEN SLAAAAAAYS all other "queens".

[@ryanmalic8462]

That yellow one steal my eyes ..

[@ashleym7318]

Alyssa has been my favorite since I first heard that tongue pop! I cannot wait to buy this!! 🌈💜

[@tiffanyl4829]

Alyssa is my favorite of all the RPDR queens. Her energy is so positive and upbeat. I will be buying this palette.

[@jenniferlynn120]

THE Alyssa Edwards. Together with ABH? Dream Team. I love Alyssa and love your brand. It’s perfect!

[@AE-yp8ty]

Miss Edwards is my queen and deserves all the success life can throw at her. A true Texas treasure.

[@etoc8]

I absolutely love Alyssa Edwards!!! Can't wait for drag con. Buying that palette too !!!!

[@manuhache3644]

Can you believe how MONUMENTAL Alyssa Edwards is? OMG she is beyond! 💗

[@graceonyourdash]

YAAAAAAAAAAS!!!!!!

[@carlosbarr5738]

Norvina 😻😻😻😻😻😻 needs to have a talk show needs to be always on KZbin and everywhere She gives me life!

[@sataninheelz]

Do I need it? NO. But I love Alyssa Edwards, so I need it!

[@MsNovemberry]

I love single shadows from Anastasia. They wear beautifully. This palette is a lot of fun. I probably would only get use out of half the colors; but, Alyssa is so in this. I may have to get it just because.

[@_peace_please_]

I love her so much! She's full of life and radiates positivity. This is so well deserved.

[@R1L3Y73]

I can feel my pink crease fantasy with a yellow lid so fiercely with this palette!!!!!!

[@kimmycane9970]

Omg norvina and alyssa look so good!!!

[@bessonovafan6454]

I have such a high respect for drag queens, and I have such a high respect for the artistry of makeup. When I heard that one of my favourite brands collaborated with one of my favourite queens, I dove on that hype train. Absolutely love the palette! It’s so fun!

[@jennideadly3619]

Take all my money! I need a whole Alyssa collection! 💗💗💗

[@nicoledenel]

This palette is gorgeous and Alyssa is one of my favorite Queens. I'm just starting playing with more colors and this collaboration is everything we never knew we needed but was meant to be.

[@theonedemonicogarrison8383]

So proud of Alyssa.. she’s come long way .. YAS!! Represent Texas baby !!

[@Anteroization]

love the vibrant colors, the brand reputation and the collaboration with such a down tho earth ,but at the same time bigger than life performer.

[@adrian_hook]

These two look better than ever 😍

[@princess_jasmine]

Love Alyssa

[@alexsousa551]

Alyssa and Bianca will always be my favorite queens, forever !

[@rebeccagoodrich9545]

Alex Sousa mine too!!! Not counting the incomparable Ru Paul himself, of course.

[@alexsousa551]

@@rebeccagoodrich9545 yes 😊

[@tokyoblu79]

This palette looks bomb af, there is literally something for everyone & every occasion. Also Alyssa is the Queen of Everything.

[@emmanichochlain4559]

I’m just after getting the Rivera palette, I’m defo being going to get this also 😘😘💜

I've never failed to be awed by Alyssa's beauty. Such a woman!

[@lindabuck2777]

I’m in Arizona now, but I was born and raised in Texas and Alyssa navigates ‘the good ‘ol boys’ network/attitude VERY WELL! She truly exemplifies strength, kindness, and talent! You’ve chosen a very worthy queen to collaborate with! I so appreciate her BEAST abilities! Always and forever LOVE ALYSSA! BLESSINGS OF LOVE

[@linklukens1981]

Beautiful

[@sleepyartist6065]

Omg ive bought EVERY palette they launched If i buy a palette it needs a cohesive theme and ABH NEVER fails I cant wait to buy this palette😭💖😭💖😭💖😭💖😭💖😭💖😭

[@rebeccagoodrich9545]

This makes my heart happy! The great queens of Drag Race are having such a moment right now. I love seeing them get the shine that they deserve. Alyssa is such a beautiful queen and always has great make up. I’m excited for this palette.

[@MeredithHammett]

Completely mind 🤯!!! Cannot WAIT for this!!!!!! Hands down, best collab to date! 🙌

[@giagraham4561]

i absolutely love knowing the meaning behind a palette, it makes the palette so much more meaningful

[@EyesOnJess]

the palette looks amazing, not to mention you two!! I cannot wait to try it!!

[@whocut333]

Alyssa landed an ABH collab I AM L I V I N G YES KEEP THESE COLLABS COMING WITH THE QUEENS

[@nemesisinside7533]

Love from Argentina. To my living legend, #ALWAYSANDFOREVER #ALYSSAEDWARDS, and off course to a gorgeous Lady NORVINA. You are everything!!!

[@linklukens1981]

So good

[@monadovinaprodaniuk3437]

😍 omg love Alyssa ❤💞 so happy to see this palette💞❤

[@uNitaApplebum]

I love this palette. The “ Back Rolls” shade took me out. And the “ Beast” mirror, I’m most definitely getting that too. Alyssa is so iconic to me so I’m supporting.

[@Fbinta]

BACK ROLLS?!?! Iconic

[@wildcatlady74]

I have NEVER been SO EXCITED for a pallet before!!!

[@vitoriaporto]

Omg this is an iconic collab

[@1TSS0FLVFFY]

you can really see the chemistry between them this is so great

[@Artliker1234]

Norvina looks fantastic

[@daddysangeljetta]

This is exactly why I fully support ABH and the fact they have my Supreme up here in this gig is the best collab ever I have to buy two one for me and one for my nine year old daughter we are die hard supporters of Miss Edwards and the lgbt community. She said momma I have to have my own so when I’m old enough I can get all up in this gig and shine. Love we live in a world that is finally opening their minds and their hearts

[@SamB54mb]

Finally, loved the video on Instagram!! This is EPIC!!

[@veggiestan9500]

I just got an ad about this on another video and it’s the first time I got EXCITED about an ad lol I’m PUMPED for this. Alyssa is everything 💗💜💗💜

[@belle_of_the_ball_beauty83]

I am so so excited!! I love Alyssa so much!! She is such a beautiful person inside and out 💗💗💗💗 congratulations QUEEN, I hope and pray I can buy the PR package, I'll sell my soul 😂😭💜💜💜

[@sbh6091]

HER DRAGCON BOOTH IS EVERYTHING!💕

[@cunderw12]

Yasss!!!! A new reason to make a trip to Sephora! I’m well overdue!!!

[@munazaaziz7192]

I would kill for this palette yass! Shout out to Norvina for always being supportive of everyone !

[@tranism]

I don't even wear makeup but will buy this for someone just to support Miss Edwards.

[@peacefullysublime86]

I never buy social media star palettes or buy into the hype but I will be buying my all time fav drag queen Alyssa's palette!!!! Love your show on Netflix been following u on rupaul forever !!!!!!! You make me wanna dance and doll up and feel good about myself Alyssa!!!!!

[@klu5301]

IM SO EXCITED FOR THIS!!!

[@carliemichelle3110]

This palette is phenomenal, just like Alyssa. I loved meeting her also. 😊💋

[@PavisGladius]

Now THIS is a REAL drag queen pallette.

[@milaflores4475]

I love it. My favorite colours in this collection. Thank you to both. 🖤😍

[@aileenguardado9850]

Omg this is such a statement and collector piece to any makeup lovers collection!!! 😍😍😍❤️👌🏻 This will be my 21st birthday present to myself 😋

[@estherahn1513]

What a beautiful palette, beautiful colors. So glamorous and gorgeous, just like alyssa Edwards

[@newbuddie]

I dont even like make up and i m gona buy this omg alyssa

[@robertramos645]

Same

[@justnaji679]

The beauty community need to stop all the drama and focus on what matters! Beautiful palettes and collabs like this!

[@amberrhoades4247]

OMG Yass queen! I can't wait to purchase this palette!

[@bramhajung]

Watched the video because of Alyssa, subscribed to the channel for Norvina. Norvina, please do more interviews and videos like this!!

[@HeyItsAlondra18]

OMG I LOVE IT😍 I NEED IT RIGHT NOW‼️

[@angeladerby2513]

I thought I knew Alyssa, until Wizard of Oz. That is my all time favorite movie. Anyone who knows me, knows that. I love you even more, Alyssa. And that palette, I usually don't wear makeup, but if I did, you know exactly what I would be wearing. There are no words to describe the colors. Beautiful is a start. I have watched a couple of videos on this palette, and it will be my next purchase of makeup, when and if I buy or wear. Love you both for finally collabing together. I am now subscribing to your channel. Thank you.

[@yohollyw00d]

Yasssss queen!!!!

[@linklukens1981]

Amazing

[@JenniferCasasIsGroovy]

Will we be able to buy the palette with the Beast mirror and hand fan? I saw it recently and I fell in love, aah.

[@brayannunez3317]

Jennifer C. YESSS I NEED THOSE ASWELL

[@AnastasiaBeverlyHills]

The entire PR packages will be available for purchase for a limited time

[@brayannunez3317]

AnastasiaBeverlyHills YES YES YESSSS THANK YOU SO MUCH NORVINA FOR THIS AMAZING COLLAB , WHEN CAN WE PRE ORDER IT 😩❤️

[@geethavijay87]

Just an amazing story! Congratulations Alyssa! 😘😘😘😘