Adobe + Aerospike: Real-time Streaming Segmentation | Aerospike Summit 2023

Exploring Aerospike with Adobe's VP of Engineering, Sandeep Nawathe - who gives an overview of the Aerospike database's features and functionality. Try Aerospike Cloud for free: aerospike.com/...
In this presentation, Sandeep Nawathe discusses the Adobe Experience Platform and Real-time Customer Data Platform (RT CDP). The focus is on query processing within RT CDP, emphasizing efficient solutions for extreme scales. The Adobe Experience Platform, built organically within Adobe, supports various applications, including RT CDP, which plays a crucial role in connected customer experiences. The RT CDP handles data from diverse sources, performs identity resolution, and executes segmentation queries to generate audiences for various destinations.
Highlights
🌐 Adobe's Experience Platform powers the experience side of the business, with applications like Adobe Workfront, Adobe Experience Manager, Adobe Target, and more.
📈 Adobe Experience Platform has been in production for over three years, serving 1,200 brands globally with 31 billion profiles and 30 trillion queries daily.
🔄 RT CDP (Real-time Customer Data Platform) is a key component, responsible for segmentation, handling person-level profiles, and integrating data from various sources.
🔍 Segmentation queries involve complex criteria, combining profile and behavioral data with time-sensitive conditions.
🚀 Three major workloads-batch, interactive ad-hoc, and real-time-require distinct optimization approaches based on data size, freshness, and latency.
⏱ Real-time segmentation involves processing up to 100,000 events, evaluating 10,000 queries for individual profiles, and joining up to 20 data sets per profile.
🎯 RT CDP is used by industry leaders like Home Depot, Coca-Cola, and Workday, demonstrating its significance at the enterprise scale.
See what's new in Aerospike 7: aerospike.com/...
Learn about Aerospike's Cross Datacenter Replication (XDR): aerospike.com/...
Read on Aerospike's SOC 2 Type 2 attestation for data security: aerospike.com/...
#aerospike #data #adobe