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What makes a successful microbrand?
Sales figures are important yes, but I think it goes beyond that. Is the design original? Does it have substance to it? Does the potential excitement run deeper than just nice specs? Will the brand be around in 10 years? How are the details beyond the fit and price? How is the brand customer service? What makes it different from the host of other micros and Kickstarter campaigns?
Today's review is an affordable microbrand diver from RZE. The watch carries the specs, but will it be successful? Is there the substance present that we seek as watch enthusiasts? I hope to give you enough information here to make that call.
RZE-
www.rzewatches.com/collections/all-products
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