Age UK. Know what to do | TV Advert | Age UK

Together, we can be there for older people.
Millions of older people are living in poverty, struggling to pay their bills, or are feeling lonely and forgotten. But Age UK know what to do. With your support, we can help: bit.ly/3YTVjcr
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#ageuk #ad #tvadvert

[@BigScaryVR436]

I’m honestly disgusted that an advert like this even has to exist. Our pathetic, greedy and disgraceful government need to act NOW. This should not be happening in this day and age. These are the people that fought for our rights that are now being stripped away from us! It’s absolutely abhorrent

[@SCP--ck5ip]

Rishi Sunak bragged about taking funds from poor, deprived people and giving it to the rich instead. He's pretty much dancing on graves at this point thanks to the money he's gained through tax cuts.

[@alexmacleod3728]

I blame the Tories

[@beaterbikechannel2538]

You can talk to anyone in the street, how they will react towards someone being genuine, open and friendly I can't guarantee... try it.

[@catherinedoyle2356]

Makes me cry...what the hell happened to our country that our elderly are suffering like this 💔😰

[@mambo3015]

one word: government 💔

[@hankschrader7833]

You can easily judge a nation based on how it treats it’s elderly

[@karenlinstead8799]

This breaks my heart. Please help the lovely people that made Britain Great

[@gerrymckeever1414]

It so obvious to me that one of the reasons for these scenarios is that the very very wealthy don't pay enough tax and some hardly pay any thanks to tax havens ,shell companies, etc. Unless we can find Humanitarians to govern in the future, things will only get worse. This ad had me misting up. Realising that is happening is awful.

[@AceStar1994]

I'm a Telephone Befriender for Age UK and a really lovely lady who I call (Anne) actually told me about this advert ❤

[@colin_a]

Excellent advert. People need to be aware of why we are in this position. It's not to do with Putin and the pandemic, but it is something that has been coming on for a while now, and the failing sits 100% with governments cutting back on fossil fuel production around the world. This sits squarely on them thru ill-thought-out climate policies and a daft belief that somehow wind and solar can do the job.. This is the root cause of everything we now face.. We all want to look after our world, but the rest of us sponsoring green subsidies and unrealistic targets without understanding the risks of pursuing this agenda is the cause. Governments need to be stumping up the money to get us out of this, as they put us in it..😤 This madness is literally killing us..

[@adamcheong4742]

Helping my Mom as you goes past 85 is difficult. I really dont know what to do as her strength ebbs weekly and monthly.

[@un_ubcribed]

Why isn't there a telephone number on this advert? Poor and freezing vulnerable old people aren't able to find the number online!

[@ageuk]

Through this advert, we hope to raise awareness of the unfortunate challenges facing many older people and to highlight how vital the charity’s services are, so that the public continue to support Age UK. For that reason, we made the decision to focus on directing people to our website where they can support our vital work. We have other campaigns running over the course of the year which are focused on directing older people to our services, such as our Advice Line and Silver Line helpline, and we always ensure that these include the relevant phone number and contact details. Thank you very much for getting in touch, we always welcome your comments.

[@chouselle1]

This is so sad 😢

[@Dan-jl5ej]

And deeply disturbing! It's making me sick to be honest!

[@beaterbikechannel2538]

We need a wristband for this. "Lonely and willing to talk". In an era where 30 year olds in headphones have a meltdown if you even say "hi" cynical reluctance towards face to face discourse is going to suffer. This will come home to roost in the next 30 years and self deletion will be a big industy. Or, we could start being normal!

[@ladycairixoxo7910]

Oh my heart💔

[@MerlinTutt-fq4qn]

This is incredibly sad and makes me angry that the elderly have lived their lives and now the energy companies and governments are making so much profit at the detriment of pensioners, the poor and the working class too. We need a revolution, fast.

[@yoiamgucci2743]

Our country is rich, our people are poor. Tory Britain.

[@ApKieras]

Boris says Hello from his new multi million property.

[@ApKieras]

@@yellowbelly06 She is cold not lonely. Try harder.

[@B-A-L]

Wouldn't be any different under a Labour government.

[@tlv6666]

Blue green red yellow . What makes you think any of them care about the peasants

[@blueanodized]

How does that make sense when its primarily fuel poverty & the resultant cross sector inflation caused by the idiotic green energy polices the faux tOries have adopted on their dogmatic net zero crusade? Polices that lAbour would no doubt double down on. But sure - ignore logic & embrace mindless virtue signalling. See how that works out, just dont complain about the fuel poverty & incremental authoritarianism this agenda demands.

[@johndavidson7476]

I don’t get the soundtrack with this, it sounds like because you were : young, foolish and happy in your youth. You now pay for your later in life discomfort. Wrong soundtrack.

[@nord1486]

I don't think so, I think it's completely the right soundtrack. They clearly look happy and like they're enjoying life to begin with, but then everything cuts out because they can't afford it

[@Rebecca_Bailey]

Our elderly have worked all their lives and paid their taxes to this country and THIS is what they get in return? Disgusting

[@christiansenron4]

Have these people never heard of social media chat rooms etc online gaming?

[@reemie786]

Maybe don’t vote Tory?

[@Rebecca_Bailey]

I’ve never voted Tory. They’re to blame for all this

[@blueanodized]

Isnt it weird how the expensive & draconian path to 'net zero' has been ushered in under the false pretence of abundant, reliable & *cheap* green energy? Who could've foreseen the abolition of hydrocarbons would cause spiralling energy costs, with inflationary pressure as a consequence for every sector reliant on affordable energy? Make energy scarce & expensive - make everything else expensive. Its that simple. Anyone who cheered on the utopian 'save the planet' grift can give themselves a pat on the back for their virtuous support. The unintended real world consequences by way of the disproportionate suffering & hardship these policies cause to the poorest & most vulnerable in society is all on you.

[@stevekhan9987]

In a Muslim household this will never happen.

[@B-A-L]

That old woman crying that it's too cold could save the money she's spending on a landline by getting rid of it, get a cheap mobile phone for a tenner and an unlimited call and text plan for around a tenner a month and the money she would save would pay for her heating!

[@R.S_Howell]

Things that you may not have considered (humouring you somewhat, as it was fictional.) Maybe the character had a landline because its more reliable in case of an emergency, or she was tech illiterate and had noone to help her. Even so, having a phone contract doesn't mean these days you're paying less for a landline

[@B-A-L]

​​@@R.S_Howell You don't even need have to have a mobile phone contract, there are plenty of cheap pay as you go deals out there for less than a tenner a month that even have unlimited calls and texts!

[@oliverwilson183]

Why is austerity being pushed. All it does is temporarily resolve the problem. Why not a permanent fix like regulating gas prices etc

[@lindasmith-wj5nk]

Yes let’s all lay down and die shall we ? It may not have entered that thick head of yours but some older people don’t know how to work a mobile phone and you think getting rid of landline will pay her extortionate fuel bills ? Wise up do !

[@bubandlisa]

😂 UK tv ads make it look lije the UK is 95% black 😂