Agenda-setting, Framing, Priming and Gatekeeping

In this video, we'll be discussing the four media theories of Agenda-setting, Framing, Priming and Gatekeeping. These theories help us understand how media influences the way people think, what to think about, and how to process information. The application of the theories will focus on the news media. #journalism #framing #agendasetting
Note:
The media plays a significant role in setting the agenda for a country by determining what stories are covered and how they are framed. The media can influence public opinion and shape the public's understanding of critical issues by choosing what topics to cover, how to cover them, and how much attention to give them. However, the media does not act in a vacuum, and its role in setting the agenda is influenced by several factors, especially political and economic pressures. For example, the media may be influenced by government officials, politicians or advertisers.

[@oneuldawn]

Hello Professor~ I am currently studying my Masters in Communication and Media in Korea. Since all my classes were in Korean, I am thankful for this video. Have a nice day po!

[@AskProfRachel]

You're welcome, glad to help

[@AskProfRachel]

Check out the expanded lecture on Framing theory

[@jelpanaligan364]

@@AskProfRachel please answer my question po sa comment section

[@AskProfRachel]

@@jelpanaligan364 As indicated in the video, the agenda is set by the news values, i.e. timeliness, importance or significance, prominence and proximity. Most often the agenda is set by those in power who become newsmakers..the media can either echo this or if they are more perceptive, tell the public what is behind the scenes. In any case, you should not see "media" as if it is only one entity, since private media compete with one another. Government media, on the other hand, will set the agenda based on what politicians tell them.

[@ethiopianism7729]

Dear pro. First I would luke you to thank you for such good lesson. I m from africa please make it in english all for next time Please .Gid bless you

[@AskProfRachel]

Please check the following videos in English: Gatekeeping: kzbin.info/www/bejne/rKjMdWiFeJWbhJI Framing: kzbin.info/www/bejne/roPZfKWVZpadnKc

[@AskProfRachel]

I added subtitles for the parts in Filipino 🙂

[@jelpanaligan364]

Is this theory correct? Is the media the one setting the agenda for the country? Are they the ones determining what we are talking about or not? Or is it the politician? Or is it us who has more say on it?

[@jelpanaligan364]

@Ask Prof. Rachel

[@AskProfRachel]

@@jelpanaligan364 As indicated in the video, the agenda is set by the news values, i.e. timeliness, importance or significance, prominence and proximity. Most often the agenda is set by those in power who become newsmakers..the media can either echo this or if they are more perceptive, tell the public what is behind the scenes. In any case, you should not see "media" as if it is only one entity, since private media compete with one another. Government media, on the other hand, will set the agenda based on what politicians tell them.

[@AskProfRachel]

@@jelpanaligan364 The media plays a significant role in setting the agenda for a country by determining what stories are covered and how they are framed. The media can influence public opinion and shape the public's understanding of critical issues by choosing what topics to cover, how to cover them, and how much attention to give them. However, the media does not act in a vacuum, and its role in setting the agenda is influenced by several factors, especially political and economic pressures. For example, the media may be influenced by government officials, politicians or advertisers.

[@KRADAK6]

I feel like owners and media owners have more influence in public discourse than people

[@soramen_]

thank you professor

[@user-cn4ko4ui1t]

Who setts the agenda for media? Is there any country that Democrat it let its media to sett the agenda?what can the risks be in democratic free media can outside influencer use ones media against a country itself eg by paying the media to influence negatively?

[@AskProfRachel]

In a democracy, each media institution sets its own agenda...usually echoing values of its owners.

[@user-cn4ko4ui1t]

@@AskProfRachel thank you

[@fun782house]

It’s not a theory it’s a fact

[@AskProfRachel]

Theories are a result of studying phenomena...the facts are in the phenomenon and you can apply a theory to see if it applies to the phenomenon youa re studying.

[@charlieh1932]

@@AskProfRachelthinking scientifically, does the term “theory” imply that it hasn’t been proven? In social sciences when can we determine a theory to be true?

[@AskProfRachel]

As I said, a theory is an idea used to account for a situation or justify a course of action. What you prove as true or false is the use of the theory in a given situation...e.g. was this story framed to support the journalist's bias?

[@cheeseperez]

Understandable until you switch Languages

[@AskProfRachel]

Please check the following videos in English: Gatekeeping: kzbin.info/www/bejne/rKjMdWiFeJWbhJI Framing: kzbin.info/www/bejne/roPZfKWVZpadnKc

[@AskProfRachel]

I added subtitles for the parts in Filipino 🙂

[@TheRando69]

@@AskProfRachel thank you.

[@elishaadarkwah7279]

Pls, target worldwide not particular people. So, pls, speak English.

[@khanterbury]

This is a class lecture, which is why it's in two languages..will post one in pure English soon. Thanks

[@AskProfRachel]

Hi Elisha, Framing Theory in English: kzbin.info/www/bejne/roPZfKWVZpadnKc