AI Design / In an agentic world, Human Designers still lead and AI follows.

At the Autonomous Summit 2025, Dominik Heinrich the Global Head of AI Design, The Coca-Cola Company (TCCC), Co-Founder, Creative AI Academy and Adjunct Professor, Pratt Institute shared his personal opinion - and not on behalf of TCCC - on the future of an Human-AI Relationship.
Designers Lead, AI Follows: Creating Harmonious and Innovative Human-Machine-Centered Experiences at Scale.
Learn how top organizations create globally successful Human-AI interactions and campaigns that are designed to be on brand, engaging, and iconic at scale.
How designers lead to mitigate the danger of mass mediocrity in using and training AI models for an harmonious Human-Agent Relationship.
Using Agentic AI in design as an augmented and an autonomous creative super-charge to our work internally and externally.