Air Jordan 1 Lost & Found

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Air Jordan 1 High "Lost & Found"
Release Date: Nov 19th, 2022 (Saturday)
Color: Varsity Red/Black/Sail/Muslin
Mens: $180
Style Code: DZ5485-612
Pre-School: $85
Style Code: FD1412-612
Infant & Toddler: $70
Style Code: FD1413-612
After months of speculation, teasing, and early releases, the Air Jordan 1 “Lost & Found” (simply the “Chicago” according to NIKE, Inc.) finally sees its wide drop at retail tomorrow, November 19th. The shoe needs no introduction, having taken over social media feeds and sneaker-related headlines over the majority of 2022. First thought of as the “Chicago Reimagined,” the offering turned out to be a much more conceptual project, allowing Jordan Brand to flex its creative and story-telling muscles all while listening to its consumers’ demands for a re-release of the Air Jordan 1 “Chicago”. Rumor has it a one-to-one retro of the original “White/University Red/Black” sneaker will release sometime after 2026 as an ‘85 offering, but that’s still a way’s out and the “Lost & Founds” are here tomorrow, November 19th. It’s very likely that some members of the sneaker community-at-large will paint over the “cracked” and “aged” components on the pair to have it resemble a pristine “Chicago” Air Jordan, but that would defeat the purpose of the shoe. Why is the leather on the “Lost & Found” cracked? Because it helps tell an important part of Michael Jordan’s signature sneaker legacy. NIKE, Inc. tells shops what product they’re able to carry today, but in 1985, the Oregon-based company had to sell established, well-respected “mom-and-pop” shops across the U.S. on why they should clear out shelf space for the first signature sneaker for a young athlete who hadn’t yet proven himself on the NBA hardwood. Originally priced at $65, the Air Jordan 1 was a gamble to a lot of store owners, with some ultimately paying the price by having to heavily discount their stock once it didn’t sell. Due to logistical oversights or lack of consumer interest, some of these initial product runs got lost in stockrooms, under office desks, and amongst a plethora of other footwear options. Some “dead stock” product (yes, that’s how the term came about) was eventually unearthed with the help of sneaker enthusiasts with an insatiable hunger for old school product, and often in large quantities. But these sneakers were often no longer in their original presentation. Mismatched tops were placed on shoe boxes, sneakers were wrapped with outdated newspaper, and the shoes themselves were dusted off after spending however long unworn and unlaced in their “coffin”. This story of decades-past-before the Nike SNKRS App, Stadium Goods, StockX-is one that played an important role in the Air Jordan line’s-and sneaker culture-at-large-growth. There will (likely) never be another Michael Jordan, just like they’ll (likely) never be another Air Jordan 1. The “Lost & Founds”, then, capture a unique moment in history that’s more than about shoes. The sneaker “game”-including the very roll-out of the “Lost & Found” 1s-has possibly been the most superficial than it’s ever been. And let’s face it: we consumers are partly to blame, but when the brands happen to get it (mostly) right (because we can’t ignore the Swoosh’s shift to Direct to Consumer and impact on the very “mom-and-pop” shops at the center of the “Lost & Found” story), we should recognize and celebrate them. Whether or not you successfully buy the “Lost & Found” Jordan 1 tomorrow, November 19th, consider giving a second thought on your consumer behavior, participation in the sneaker space-at-large, and own story. You’ll never have this moment again.
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#DNASHOW #Sneakerhead #SneakerCollection

[@DNASHOW]

🔥 DJ's Sneakerhead Academy app.vibely.io/dnashow/challenges?showSubscribe=true

[@thetalltourist3053]

I thought my AirPods were busted ! 😅

[@Sneakdiss.23]

I rewind the video thinking it was my TV 😆😆 ... I hit EA on SNKRS and my wife bought me a pair for our wedding anniversary!

[@loganhornak185]

man i did the same thing🤣🤣

[@TstackinWs1024]

@Sneakerdiss be good to that woman she definitely a keeper my guy. 🤙

[@Sneakdiss.23]

@@TstackinWs1024 💯

[@Stimson122]

I’m very late to the sneaker world, always loved the Jordan’s, but just never collected until now. This will be my first, I’m so glad I managed to get a pair. Your vids helped a lot, respect 🙏

[@DavidValenciaAguaje]

Welcome to our world ! 👍🏼

[@TrackStar42]

you are far from late, i got in the game in 2012 and i was late, now they say im an og, Your early for the new gen enjoy the sneaker world man!!!!!

[@virgilf3]

Same

[@ethanpep1017]

Congrats bri

[@djlabs1975]

$44.95... that's what I paid for them in 1985... I imagine a lot of non-sneaker heads are going to want these for those memories, I know I did and I got a W.

[@doomkid1331]

Damn OG must be nice to have paid almost nothing for an OG pair 💯💯💯

[@luimarq9374]

Wat sup with the audio DJ 🤦‍♂️

[@SuXor]

Hit on SNKRS in Japan for my size and my son's toddler size... Can't wait!!!

[@JTkickz]

Where you get that shirt at bro sneaker department it go hard 🔥

[@DNASHOW]

shopdnashow.com drops on Black Friday

[@DavidS.Pumpkin]

I'm going with both pairs of laces. At the same time.

[@realkilju]

wtf happened to the audio in the middle of the video? I thought my headphones broke

[@ClayKickersOutdoors]

Congrats to all of yall that got a W!

[@loganhornak185]

thanks bro almost started crying ong

[@blakkdre5960]

I bought my “W” on StockX 😂

[@loganhornak185]

@@blakkdre5960 how much that run u stockx be taxing fr fr

[@ghoul_lyfe]

it was rumored that the black and white jordan 1s were supposed to drop 2023 february in the 85 cut

[@boostedprince8163]

Anybody else audio went crazy at @5:00 Nevermind, I see he noticed and fixed it.

[@maurseelo68]

Bro I legit thought that the fuzziness from the video was coming from the baby monitor I have next to me. So I ran in my sons room

[@Aqwtiny]

Coudln't even enter the raffle. This hobby shouldn't be this stressful man...

[@GillGully]

I raffled call day drove 260 miles won 2 size 12s and I’m keeping them both ❤️❤️❤️ same with my yellow toe

[@DJ4000VOLT]

I lost and found out!!! Its all good though, i did have a huge feeling and a dream that i wasnt getting selected, so i was already prepared, I went ahead and ordered the og high heritages!! Im waiting for January anyways for when the true blues drop! THOSE i like alot better personally! I also have a hard time wearing red, because i live in a “blue” neighborhood, if you know what i mean. Congrats to all who got the L&Fs!!

[@DavidValenciaAguaje]

Hahaha how did I not think to say that .

[@MisterSkipworth]

Got that in-store raffle selection. I pick my pair up at Shoe Palace today FOR RETAIL MY DUDES

[@RayNLA]

Carful picking up! I hear it’s getting crazy

[@MisterSkipworth]

@@RayNLA I appreciate it bruh! Heading there in a couple hours to let people clear out

[@RayNLA]

@@MisterSkipworth You’re welcome Jake! Bring a bag from another store to put your shoes in. No time to flex these days. The goal is to get home safely!

[@DavidValenciaAguaje]

Line at my local shoe palace was insane ! About a block long no lie

[@RayNLA]

@@DavidValenciaAguaje 🤩 Wow! Hope all went smoothly

[@CinnamonSugar202]

Got my W now lets hope they get here safely

[@joeroganreviewexperience9964]

Same I couldn't believe I got them.

[@vkaltak]

Awesome vid!

[@theetatiyana]

These were fairly easy to cop. I hit on 3 Foot Locker raffles

[@Mauriciovargasjr]

You got friends who work there don’t you?

[@finessefitness23]

Broo I thought my airpods were buggin out at 5:30😭😭

[@Plug-Me-In]

0:54 As I look at this Jordan chart I realize I stopped buying Jordan's after grabbing the 17's for $200. (20 years ago) I remember they came in a briefcase and my daughter's Mother was mad at me for spending that much. I have not bought Jordan's until the end of last year. (I'm single ) Now I have 9 pairs of Jordan's in my collection.

[@AJSmith-fx9bn]

Im super bummed. Worked for 9 months to get this shoe and took L's all around. Tough to see all the backdooring for this.

[@mattr3675]

Great video ! And love these 2022 Lost and Found , got them for the toe !

[@fernandoayala2477]

beautiful shoes. Dj something is up with the sound in your video. Great review.

[@jasonharris5201]

Sorry I couldn’t listen to that noise any longer can please fix and rerelease. You videos are so informative and I missed so much.

[@ChiefVictor]

Man your audio freaking out on these shoes like the SNKRS app yesterday 😅

[@Drew_5213]

Already failed on two in store raffles snkrs my last hope wish me luck 🤞🏽

[@DNASHOW]

🤞🏽🤞🏽🤞🏽

[@juvonbrooks3719]

Good luck, fam

[@keshongriffin31]

The stock is insane on snkrs so hopefully we both find luck! 🤞🏽🤞🏽

[@ClayKickersOutdoors]

Yea hopefully good luck guys

[@VinnieMacism]

Awesome breakdown, appreciate you🙏

[@JudeDude409]

Idk how y’all won. I haven’t won anything on SNKRS for 6 months. They gotta chill with bots cheating the system.

[@DavidS.Pumpkin]

That audio is crazy

[@DNASHOW]

Yup

[@Radu356]

I got some air force 1s triple greys, how much do you think I can get on them on goat?

[@mrcorleone4]

You know whats crazy about this whole thing, all these sneaker experts ( minus yourself) are saying oh dont buy it now cause its going to go down once pair go in hand...... LMAOOOOOO no they going up and up and up I was upset and then I just pulled the trigger on goat because I really want this shoe, and tbh this is the cheapest its gonna be. So ill do the A Ma Maniere raffle on snkrs but after that I am offically retiring from the sneaker game lol maybe one pair or two a year but not how Ive been. more boots, loafers etc. Love the video cause u always keep it 100

[@mocoloco5938]

I remember the windex and newspaper days

[@DNASHOW]

Good times!

[@MrTerra101]

bro have you ever seen the air force 1 cmft penny black variation?

[@piinkdollable]

I need help. I got some from the Goat a GS pair. I don’t know if I got scam but is the inside sole blue or black for GS? Mine is blue. Also the newspaper feel super thin and mine didn’t have the yellow receipt. Help

[@MisterSkipworth]

Oh and yeah bruh, audio got real scratchy a few times

[@DNASHOW]

Yup

[@tellemtrev]

Just picked mines up this am! 🔥

[@livingtheanchorlife]

Great video but the sound is killer. Hopefully you can tweak it

[@mariodubz2685]

Simply here to say I hit on snkrs today even with all the chaos with the app crashing and taking forever to confirm my pair.

[@rayshardrobinson7878]

I respect you’re input, and views. But the 1”s are overrated in my eye. I’m a old head (45), and I was 8 when they came out. I was thee only one on my block that did not like the OG”s. I was still rocking Addias Shell Toes, (Street Cred) Jordan’s didn’t have that yet. It was a game changer, but it didn’t impress me. But I respect your opinion

[@joeleon2222]

Feel blessed 🙏🏾 got them this morning 💯

[@jkspacely]

Error messages for the entire draw time 😑

[@ClayKickersOutdoors]

Same, been waiting 8 months counting down the days just for the app to break 😡

[@Iz2Fresh]

Oh yea DJ I don’t know if anyone told you but at around 5:04 time point in the vid you have a heavy snow/fuzz sound in the vid

[@madddoggsrhymes2871]

10-0 Ls even with that high stock😭

[@jeremiahpatterson6232]

Was only able to get one pair Need two!! So hype!!

[@Mallihuan]

Repose the sound is mess up on the video

[@nicopony3431]

It didn’t even let me enter the Fukien raffle I’m so mad I’ve been waiting on the shoes since last year just for the app not to let me enter wtf I’m deleting my Fukien account

[@pettischristopher]

Watch this wit headphones and only use the left. The sound is comin from the right side

[@grahampinder8371]

The jordan 1 Visionaire is just a volt version of the Lost&Found

[@damienjeremyweir4543]

I bought my SBBs & 2015 Chicago 1s in 2019 before the pandemic and before that documentary. I paid a fair bit for both pairs but the prices now are waay more than double what I paid 😏 its crazy tbh. I am also now paying resale for the L & Fs and actually paid waay more for the Varisty Red High 85 limited to 23,000 pairs and that is kinda strange imo.

[@gmej1314]

The chants from the crowd says:DO THE VIDEO OVER! DO THE VIDEO OVER! DO THE VIDEO OVER! DO THE VIDEO OVER!

[@DavidS.Pumpkin]

Only an hour till I get to try to get me.

[@gordonramsey1797]

Already got mine from footlocker first come first serve.

[@chocolatestarfish9944]

Did you get the lucky draw one

[@marcusalexander1885]

already got mine from footlocker through raffle. Probably more than half the population of sneakerheads in my country hit and got themselves a pair for retail. Theres a shit load of pairs already on my local market.

[@DavidS.Pumpkin]

Nope took an L

[@chichi_get_the_yayo88]

that audio fucked me up thinking it was my headphones, damn video scared me there for a sec lol.

[@pelemlangka]

Is this limited edition ?😮

[@christinasmallwood6019]

Sneax fam hit 1 of 3 dubs! Got mine coming in a 6.5MENS. No idea if I’ll wear or stash for a few yearsz

[@JTkickz]

Best shoe out my whole collection

[@javiercarrillo914]

I haven’t used the app since 2016. It took me three minutes to get into draw. Waited 15 min. Bam hit on some 12!!! Excited I don’t have to pay $400 on goat now!

[@lightnight6532]

currently in the draw for em , fingers crossed i secure my pair

[@Mr.B.man.]

Me too🤞🏽

[@Acrozion]

I was able to secure a size Mens 12 High I hope you guys got sum too :)

[@lightnight6532]

@@Acrozion took a fat L on em but i just bought the j balvin 2s so i feel a lil better 😭

[@DJ4000VOLT]

I got the L too, we live on for more sweet drops! So i got the OG high heritages and im really happy!! I wanted the L&Fs as a daily because they are already alittle beat, but its one thing my brother said, due to there being a half a mill, you are going to see ALOT of people in them, so they have lost there uniqueness at that point, and my brother and I wear more unique pairs, or slept on pairs! Its just cool to have those classics though, so i feel the L just a tad bit too. Im just glad i have been moving up in life to be able to afford Js now, i never could get them when i was younger!

[@Acrozion]

@@DJ4000VOLT bro it does not matter how many pairs were released because people from all over the world are buying them it’s not like everyone’s gonna have them because you have to keep in mind there’s gonna be people with tons of pairs reselling them all over the world plus the population density of where you live plus how many people even have good taste in shoes like this or are even interested. Over a million pair of concord 11s were dropped, I think I’ve only ever seen them a few times in my life. You don’t just go out in public and see people rockin Jordans nowadays the taste in style has dropped in this new generation sadly. Chicago’s are arguably the best Jordan or even sneaker ever made to many sneaker heads all around the world and these will easily be $1,000+ next year if you keep them in the box. Buy it for a solid resale price while you can 🤷‍♂️ Glad to hear you’re at a point in life where you can buy them now, congratulations on pushing through all of your battles and struggles God bless 🤞

[@apforoheiht]

Ayo where’d you get the shirt from?

[@lilmischief92e]

The sound quality half way in needs to be touched up

[@DNASHOW]

Yup

[@-Ehrenbruder-Sam-]

When I was at Kicktz 1993 in munich yesterday, there where hundreds of people signing for the Raffle for... these...🤷‍♂️ Easy pass for me, don't like the aged look and the fact that these are not the 85 cut... Bought the Patta 7's instead, they had this pair sitting on the shelf for years, someone returned em because of "quality issues"... I still haven't figured out what the pre owner meant, maybe a bit of glue at the side but thats pretty much it...🤷‍♂️

[@ianlee1024]

5:15 why is your video sound cracking up?

[@flameman24209]

What's the random scratching sound

[@tacos420.7]

How do the old bottoms hold up?

[@vintagethriftph1508]

Its good to collect and resell after a year,🤑💸💵

[@orincoon5585]

Took my last L on both the Nike and sneakers apps so I closed both accounts. I pretty much have all my grails. Congratulations to the folks who got the W's.

[@konfidential1911]

This release was crazy. FLX was trash. SNKRS app was trash. Lost out in men’s 13 but got a 7Y

[@Busta_DaKid]

Copped a size 10.5 this morning on SNKRS!!

[@leylapicou4500]

Why the audio like that 😂 thought my speakers were getting possessed bro

[@hamilstarr4292]

Yo audio is messed up towards the end

[@DNASHOW]

Yup

[@skxlter5747]

Couldn't F'ing enter cuz the damn app crashed now I called in for work cuz my disappointment is immeasurable and my damn day is ruined

[@ClayKickersOutdoors]

My day is ruined to

[@WorldWideWeasel]

Should of went to work and made that bag 💰 now you took 2 Ls lol

[@skxlter5747]

@@WorldWideWeasel the whole point was to get these I took 5 dubs this year on good shoes but I've been waiting on these now wtf is the point lmao app crashed to shit and it still won't let me sign back in this is what happens when these sneakerheads over hype the hell out of a shoe for months it gathers alot of attention to the point shit like this happens

[@WorldWideWeasel]

@@skxlter5747 I feel you. Trust me I do. I took an L also but I wouldn’t call outta work for some shoes though. But I agree with everything else you said. We might as well go back to stores and do raffles the old fashion way

[@hamilstarr4292]

I just panic got em on stockX ☹️

[@TJR_11]

😂😂😂

[@jacobburks3652]

Thought my speakers broke 🤣🤣🤣

[@poycicle1953]

I think you need to rerelease this video because the audio was unbearable at certain parts

[@DNASHOW]

Idk what happened. I’m tryna figure it out

[@user-NofaceNocase]

Sneaker app is soo rigged!! I cant log in or nothing smh

[@DNASHOW]

Everyone having errors

[@juanp1089]

Love the vids DJ, I’m struggling with a headache currently. But looking forward to this video if or when you re-recorded it 🙏🏾

[@randomname3615]

WON ON SNKRS PASS GONNA PICK MINE UP FOR RETAIL LATER TODAY😈😈

[@jphenx]

Whats up with the paper crumpling audio my dude?

[@Iz2Fresh]

Great content as what we’ve come to expect from DNA channel and I must admit I was salty when I first found out this was the final product that of which we would be receiving but to my surprise after getting them in hand hold them thinking of what MJ did when he entered the league and how iconic this particular show model has become legendary I could actually feel the story coming alive while I held the shoe in hand kinda like an outta body experience 😂 grateful I was able to double up so maybe next release JB will give it to us with ultra premium butter materials with a bright vibrant varsity red but anyways my brother love the vid keep flying high until next time ✌🏾

[@ehmzs]

How do you know if u got em?

[@marcus_2413]

I thought my jbl was broken

[@courteo]

I don't think Jb is gonna go crazy and retro all the aj1 OGs. Honestly, I think they're gonna give us those OG colorways on other retros, maybe 1 or 2 OGs, and a special edition, like a 85 cut or Collab.

[@sunteeh]

audio wild bruh

[@StopMotionBrosYT]

At 5:05 I thought my speaker was broken 😂

[@aaronr7389]

Quick shout out to 10k + dedicated nike consumers that were totally screwed over because SNKRS logged you out and wouldnt let you enter the draw, I see ya'll.

[@marquiesharris8189]

Jordan. 1 volt visionarie 💚are Similar to the lost and found Jordan ones❤

[@playz_t]

They should make different colors for "lost and found"

[@kingcujo1152]

Got my pair in hand 🔥🔥🔥🔥

[@goldysnkrs7424]

Too much static bro

[@DocMc-zz9ms]

Got them for retail🔥🔥

[@mokicksthanbrucelee]

Where can I get that sneaker dept shirt

[@DNASHOW]

Might be dropping it on Black Friday. Not sure yet

[@jimcowden733]

Love mine was definitely worth it to get em

[@TwoGuns1891]

Man…I Hope🙏🏽

[@gerardoamaya9323]

I got a W today! $180🥰

[@doomkid1331]

Chicagos were a $1000+ even before the last dance dropped

[@G3mini.Monk3y]

Let’s be real DJ; all the new sneaker heads out here buying reps and UAs. They don’t respect ✊ or care about the game. It’s all about look at me; for the culture is now a tag line

[@JimmyKantstandyabitz]

Nothing wrong with UA’s and reps as long as people don’t sell them as authentic.

[@ClayKickersOutdoors]

less than an hour...