The NEW Way To Target On Facebook Ads - UPDATED 2024

Facebook is becoming more and more powerful every single day...
and the old way of targeting customers that ACTUALLY buy is DEAD.
That's why in this video I go over what's working for me right now when it comes to targeting on Facebook.
This new strategy has helped me scale one of my brands from $140k/mo to over $700k/mo.
If you aren't using this strategy... good luck keeping up with your competition.
If you have any questions drop them below in the comments and I will respond!!
Check out my video on My $1 Million Per Month Ecom Infrastructure 👇
• [FULL COURSE] My $1 Mi...
Need help SCALING your ecom brand? Go here 👉 www.ecommerces...
Need help STARTING your own e-commerce brand? Go Here 👉 www.ecommerces...
Lets connect on Instagram! I am super active there👇
IG @alexfedotofff
Twitter @FedotOff90

[@AlexFedotofff]

Hey Guys!!! Hope you enjoyed. If you want my guide on how to scale ads 9 different ways then commment "SCALE" below and ill send it over!

[@jerryokereke]

SCALE

[@yassineuchi7452]

SCALE

[@Disciplineisselflove]

SCALE

[@RonaldMuarry-rc2fg]

Scale

[@yns67868]

scale

[@dvcoolpix]

You explained it perfectly! I just realized that about a month ago, nobody ever really shares that, and 99.9% of people running ads on FB have no idea, how it works. Gracias!

[@AlexFedotofff]

Thanks for your kind comment. :))

[@nikolanaydenov2157]

With what budget do you test at the beginning? I am thinking $50 and than maybe duplicating the campaign and doubling the budget if ROAS is good

[@sofinahussain2374]

This is a great video without any BS. So informative. Thanks

[@AlexFedotofff]

Glad you enjoyed it!

[@RuiPalhinhas-q9z]

SCALE

[@AlexFedotofff]

Please reach me on IG and let me know that you came from YT. I will provide you with the materials. instagram.com/alexfedotofff/

[@colinmeldrum6614]

So the captions in your creatives or what you say matters a lot. But what if I am from Bangladesh where the creative is in Bengoli language and so are the captions. Does Fb Algo can pick up data like you are saying here?

[@thestorymaker7181]

What about wedding pages? How we target the audience?

[@venomax]

So do you suggest creating a Manual Sales Campaign with multiple broad interests or creating an Advantage+ Shopping Campaign?

[@AlexFedotofff]

Both sir, and double down on one that works best

[@indonesiannews2024]

i want to sell my ebooks but confused how to ads in facebook...any advice ??

[@AlexFedotofff]

Please reach me on IG and let me know that you came from YT. I will help you there. instagram.com/alexfedotofff/

[@TheEcommerceSpecialists]

A good strat I found is first using SEO to drive traffic to collection pages and then use retargeting ads

[@AlexFedotofff]

Love it! Keep doing it if it works for you

[@Fender360]

I sell electric guitars. Should I really expect improved results with broad targeting?

[@AlexFedotofff]

I would test it out for sure. If you goal is to scale, then it can help you. But it doesn’t work for your specific products, don’t force ut

[@Digitalmarketingagencycambodia]

Can you please make a video on how you will structure your first ever campaign on a new ad account and how you will go about it to scale

[@AlexFedotofff]

I did about a week ago! Check it out here kzbin.info/www/bejne/iKa2emuvlK-EfrMsi=aPcryoI7YK184QwB

[@joeynewson2571]

So question. I have a client with 500k followers who has reached over 6M accounts in the last 30 days. Would creating a lookalike audience based on people who have engaged with his account in the last 30 days still be ineffective?

[@joeynewson2571]

I created the lookalike last night at at this time it has 327k people in it

[@joeynewson2571]

I got my answer 3:46

[@rorytonkin15]

When u talk about frequency are you looking at last 7 days or all time? Also for broad targeting are you running these with advantage+?

[@AlexFedotofff]

Frequency only matters if results are declining. Both standard and advantage +

[@jasonturner1557]

sorry stupid question - advantage shopping or manual?

[@AlexFedotofff]

Not a stupid question at all sir. Test both. personally like to start with manual and use advantage for scaling

[@jasonturner1557]

@@AlexFedotofff thanks.

[@SammyReviews.]

Sir, your discord

[@AlexFedotofff]

I give discord only to colleagues and partners, please reach me via IG. instagram.com/alexfedotofff/

[@ninopaez4091]

This vid needs to be saved thank u 🙏

[@AlexFedotofff]

You’re welcome sir ☺️

[@hisham___k]

Scale

[@AlexFedotofff]

Great! please DM me on instagram I’ll help you there: instagram.com/alexfedotofff/

[@ernstjohnbelarmino]

SCALE

[@AlexFedotofff]

Please reach me on IG and let me know that you came from YT. I will provide you with the materials. instagram.com/alexfedotofff/

[@muzaffarmehmood6624]

Thanks for sharing and helping. 1. How can we follow Tofu, Mofu and Bofu under this broad targeting? 2. What will be the starting strategy now from testing audience to campaign level to ad level ?

[@yashagarwal299]

SCALE

[@AlexFedotofff]

Please reach me on IG and let me know that you came from YT. I will provide you with the materials. instagram.com/alexfedotofff/

[@fitmealzonline1910]

SCALE

[@AlexFedotofff]

Please reach me on IG and let me know that you came from YT. I will provide you with the materials. instagram.com/alexfedotofff/

[@tolulopedahunsi4380]

Thanks Alex

[@AlexFedotofff]

You're welcome mate

[@sofinahussain2374]

SCALE

[@AlexFedotofff]

Reach out to me on IG and ill send it over - instagram.com/alexfedotofff?igsh=ZDNlZDc0MzIxNw==

[@Navz1007]

Should one leave ADV+ audience turned on? As it’s showing auto selected by default instead of original audience options

[@AlexFedotofff]

If it’s profitable leave it on

[@neal6188]

Well Alex. All of us know you and the money you made. But do you have data on support of your theory? It would be great if you showed data of your broad testing phase. What do you think about?

[@AlexFedotofff]

Sure will do in one of the next videos

[@abdulngwada-jt7nv]

Iam a Car Dealer. Should i Use Interest based Or Jus going Broad ( Zero targeting )

[@AlexFedotofff]

Broad In Your zip code / geographical area

[@UdaySalotra-tz4zp]

What if ads go in learning?, they get in learning phase for very long time.

[@AlexFedotofff]

Please reach me on IG! I will help you there: instagram.com/alexfedotofff/

[@RohitKumar-wz6ge]

Informative video Alex. :) Appreciate your support! Did you also notice a change in Manual Placement options, it doesnt allow us to choose or untick placement option unless we tick the "Messenger" as one of the Messaging Apps.. and this is happening with all the Ad Options !!

[@AlexFedotofff]

I’m not a Ben sir

[@RohitKumar-wz6ge]

@@AlexFedotofff aah! My bad.. could you please share your opinion on the later part please? :)

[@kronosDE]

This is normal since 2 years lol

[@AlexFedotofff]

Agreed, most people don’t know though and needed to hear this

[@mmoizhassan8099]

How can we select custom interests now?

[@AlexFedotofff]

Switch to an old / classic setup, there is a button on adset level

[@ELNAZNASERI-ez2]

Scale

[@AlexFedotofff]

Please reach me on IG and let me know that you came from YT. I will provide you with the materials. instagram.com/alexfedotofff/

[@muzaffarmehmood6624]

Scale

[@AlexFedotofff]

Please reach me on IG and let me know that you came from YT. I will provide you with the materials. instagram.com/alexfedotofff/

[@yassineuchi7452]

SCALE

[@AlexFedotofff]

Please reach me on IG and let me know that you came from YT. I will provide you with the materials. instagram.com/alexfedotofff/

[@PeterJamnikar]

Can I put the re-targeting ad set into the same campaign or should I make a separate campaign for re-targeting the audience? Thank you!

[@AlexFedotofff]

Separate campaign Peter

[@PeterJamnikar]

@@AlexFedotofff Thanks! Appreciate the content and your help!

[@AlexFedotofff]

Cheers

[@jerryokereke]

SCALE

[@AlexFedotofff]

Please reach me on IG! I will help you there: instagram.com/alexfedotofff/

[@dishachelwani8340]

Scale

[@AlexFedotofff]

Please reach me on IG! I will help you there: instagram.com/alexfedotofff/

[@RealMcFly]

scale

[@AlexFedotofff]

Please reach me on IG! I will help you there: instagram.com/alexfedotofff/

[@AyushmanPaliwal-rk2it]

I am targeting dentists with job titles but getting all fake leads

[@AlexFedotofff]

Just go broader and focus on your creative. Also when you getting leads, hit them very fast as people forget what they sign up for

[@AyushmanPaliwal-rk2it]

@@AlexFedotofff brother my creative is completely for dentists... But I am getting spam leads... And we are contacting leads instantly

[@AyushmanPaliwal-rk2it]

@@AlexFedotofff I don't wanna go broader as I want to Target only and only dentist