How Lando Norris Revolutionised F1

[@AlexZAfRo]

Check out my latest video if you enjoyed 😀 kzbin.info/www/bejne/bJDSpquNgLR3d6M

[@thegamester1426]

Watching Leclerc shout at George in Euro truck sim and playing with Alex in fortnite in a banana costume has definitely improved self isolation I have to say

[@soytube1151]

Alex, George, Charles and Lando. These guys make F1 more enjoyable to watch

[@joelwilson4837]

Watching George purposely crash into Alex was a good laugh too

[@kevinhanandi]

@@joelwilson4837 geooorgeeee

[@shawnwalsh2060]

@@soytube1151 I love how their talent is good enough that they are all going to be around for a while too!

[@orcahhh8017]

LemonboyGaming and kimi Never forget kimi

[@Uno.Numero]

He really did brought a fresh air into F1. He humanized f1 drivers..... way to go Lando

[@AlexZAfRo]

Agreed 👍

[@bernard1195]

Nah riccardo did that before lando

[@kendallroys]

Bernard Steenkamp both lando and ricc

[@nht2071994]

@@bernard1195 nah Seb did it before it was cool

[@angryginger791]

Lando is the perfect example of how confidence doesn't have to come with an enormous ego. He's driven, but never forgets to have fun and enjoy the moment. He's makes his fans proud to be fans regardless of where he finishes. I really can't wait to see him take the top step for the first time.

[@Nikelaos_Khristianos]

An appropriate alternative title for this video: "Why we love Lando Norris."

[@nivedlaxsea8114]

McLaren is going to have a public image gold mine with Landon and Daniel. Props to them for realizing what they had with Carlos/Lando too and starting to produce a lot more content for the fans.

[@blessed6252]

Clowns to the left of me, jokers to the right... great!

[@basdevries9865]

Even though Norris is the best example, I think that the new generation of drivers in Sainz, Verstappen, Leclerc, Ricciardo (he is a bit older but eh), Albon and Russel are a breath of fresh air in the sport in general. I has made F1 a sport that's better to watch, both during the race and outside of it.

[@plusgood15]

Max is definately not of the same elk. Top, Top driver destined to be a champion but his personality matches Maldonado's driving.

[@SanMash]

I take offence that you called daniel old. How dare you

[@mag5311]

@@plusgood15 With ricc he shown his funnier side alot but since he left he seems to be way more serious

[@MOo8996cz]

@@plusgood15 That´s not true. Max has a lot of funny moments even now without ric. He might be more serious about F1 overall but that doesnt make him an antagonist or whatever

[@plusgood15]

@@MOo8996cz he's not an antagonist. He's just struggles to take a joke. Comes across as spoilt.

[@HunterSydenhamRacing]

An addition to Lando and twitch, the whole McLaren PR team killed it with being funny and outgoing, especially with their youtube videos

[@tommegg8486]

It's good to see they also embrace the goofy way of Lando's social interaction

[@reynaldiwidjaja277]

Zak on no strings attached : Dude we got a problem ? 😂😂😂

[@brendanmccallion2350]

Norris may be the meme master, but I think Ricciardo helped paved the way for drivers like him as he emerged from that crop of F1 drivers that were so boring.

[@MrSatnavatron]

Exactly

[@jousis_]

Being funny on a press conference does not help you connect with fans. Doing parkour on your balcony is much better :D Tweeting memes and something funny after the race or dressing as a banana on live stream also. So teams need to let their drivers be as funny as they want and stop micro managing them like they did in the past. I don't know if Lando forced mclaren to be more relaxed or if mclaren embraced it immediately, but the combination kind of changed the game in social media.

[@LethalWalou]

I feel that one part has been ignored and that is Liberty Media. They started bringing the sport much more into social media and started offering us glimpses of something else of the drivers and the sport. For a few races we even had access to the driver briefings and we saw behind the scenes. We've had video series like 'Grill the grid' and videos like ''Secret Santa'' given to us on social media. Liberty Media plays in my opinion quite a big part in starting this whole thing off.

[@9danny81]

@@LethalWalou Yeah from what I understand, drivers options of engaging on social media were pretty limited back when Bernie Ecclestone was in charge. That's honestly the main thing that was keeping me from Formula 1 in the previous years, just the old fashioned nature, lack of engagement and connection with fans. Took me a while to see the changes and get into the sport, with this season being the first I'm following really closely, already buzzing for next season.

[@bill4665]

odefinetly but its nice to pretty much see daniel ricciardo 2.0

[@daejv3305]

"gee gee boys" Lando Norris, Austria, 2020

[@flybynjght2324]

I feel that Mclaren has also helped a lot with connecting with fans. Their unboxed series is amazing and so raw cut

[@cookiemonsterin]

Agree

[@Charlie1821]

Norris made me a McLaren fan again. I can't wait to see Norris and Ricciardo interactions

[@NotSosigRamsey]

Max’s jokie side already came trough when he was team mates with Ricciardo

[@aberamagold7509]

Kee Kee ahh

[@NotSosigRamsey]

@@aberamagold7509 keee keee aaaaah!!! hoooo

[@lucakuhr]

maybe because of Ricciardo?

[@gordonramsy4564]

Wait a minute

[@hamzterix]

Ki ki eeeeh eeeeh Brrrraahhh

[@LimerickWarrior1]

Lando is a legend, I mod for a Twitch Streamer and he drops in all the time to say allo. He brought me back to the sport after years of disinterest.

[@Thumbsupurbum]

Welcome back!

[@Mage6679]

But honestly lando got less screen time than netflix intro.

[@ChefofWar33]

Nope. It seems like they are up the ass of Hamilton and Verstappen 90% of the time. Possibly the worst drivers to be up the ass of.

[@Veltster]

Lando is just a good dude. He seems like the fame hasn't gotten to his head and he's genuine. All around good dude, hopefully F1 gets more guys like this.

[@krisztm7221]

Please just don't hurt them, don't tell them mean things, be nice to them.

[@niallmoloney5418]

Can’t wait for the dream meme team. Lando and Ricciardo are gonna be a powerful team for sure, but also a relatable and lovable one.

[@aztroboi08]

In terms of character... Lando is coming close to kimi's entertaining charisma. And personally that is a high remark

[@Thumbsupurbum]

Kimi....charismatic? The guy who barely speaks? What? Kimi is great and all, but charismatic is perhaps the last word I would use to describe him.

[@jake3736]

@@Thumbsupurbum Kimi is charismatic without trying to be charismatic, but yeah I wouldn't say the 2 are alike

[@blessed6252]

You must be describing some other Kimi in a parallel universe?

[@hard_yakka]

Riccardo began the wave of humour and personality, and Lando, George and Charles evolved it. Also the time theyve had to stream has helped too

[@Axaerys]

"How Lando Norris revolutionized F1" -"GG Boys"

[@sentientspaghetti1898]

Engineer : “nobody has a hard on” Lando : *chuckles*

[@hirad9158]

Who’s here after his podium at Austria?

[@carrotman9407]

Yesssssssss

[@kbst8411]

Me. And I'm btw FROM Austria as well. :)

[@dannyridel44]

Another one the next year :)

[@gcar5214]

I’d say lando, Alex George and Charles all fall into the same category of being very good young talents but also going to the fans as opposed the fans having to come to them

[@gcar5214]

Han Solo he’s boring, like another Schumacher or Hamilton, as soon as he gets true success he will become a tax-evading prick

[@jonathandeman9051]

Mahesh M V U he does still have a lot of fans

[@TheLibermania]

@@gcar5214 You know that he literally drivers with Lando in an iRacing team together.

[@ChefofWar33]

@Mahesh M V U Well. You got to be a prick if you want to be the best. Just ask Hamilton.

[@idrajput1151]

Imagine saying he is not taking it seriously. 3rd in Austria😂😂

[@CarlosFlores-pl3lb]

This hapened with a WAY lower budget than other f1 teams. Kid's a fking monster.

[@abiadairobbi8791]

@@CarlosFlores-pl3lb how'd you know McLaren spent less than other teams ?

[@josemota19]

@@abiadairobbi8791 as a ferrari fan I will say this 400 million👍(thats ferrari)

[@cap532]

@@josemota19 man i wish yall got a new team principal, binotto really isnt gonna cut it

[@jacobbroughton6565]

@@cap532 neithers this damn car

[@cally2289]

One of his biggest impacts was the amount of milk he consumed

[@xfreja]

6:13 charles streaming in a banana costume will never fail to make me smile lmao. it’s such a fun and iconic moment, i love him

[@manspeej]

Back in 2019 when I was 1st getting into F1 I didn't know anything about the drivers and their backgrounds but when I 1st heard Lando Norris's name I immediately knew he wasn't like the other drivers and he immediately became my favourite driver

[@richardroberts3634]

Lando, George, Alex, and Charles are breath of fresh air, even Max personality is showing, they should be able to enjoy the mundane press they do, this championship been so enjoyable so far.

[@scottcrawford2610]

Couldn't agree more. Wasn't quite alive in the 60's but feel like this is as close as it will get to the kind of friendship between the drivers they had back then. Good vid 🚘👍

[@artaemiskim2950]

Here after his first win ❤❤ you've come so far lando 🥲❤

[@imnotwhitebutimwhite]

If Carlos leaves Mclaren for Ferarri I would be hurt. Sainz-Norris is the best duo

[@jophusain]

It’s probably gonna happen. But at least we might get Daniel at McLaren

[@KUSHDFIFA]

@@jophusain aaaand we have

[@tonygunk2226]

Happy Kid and it's happened I'm happy for Carlos but gutted at the same time best bromance ever Carlos and lando

[@lukamrale9375]

Tony Gunk but imagine Danny and Lando bruh what a pairing that will be

[@Ben-lr2jj]

Happy Kid this hasn’t aged well

[@T101vsT1000]

Don't think he's too disheartened after having a P3 and P5 finish. Dude looks legit his last laps are amazing!

[@MatthewSomethingOrOther]

Can't say he's not taking it seriously now.

[@LazyGamerScotland]

Used to watch f1 when I was younger and stopped watching for a bit, now with the new wave of younger drivers, it’s so much more entertaining and enjoyable. Lando deffo got me back into it

[@DevinShaw]

Lando has been killing it on twitch, his F1 results are so good too idk how people would complain.

[@leeellis4820]

I love how the camera switches to Grosjean as soon as the narrator begins talking about F1 drivers' lack of a sense of humor.

[@dastrio8435]

Today Lando got his first podium in the 2020 Austrian GP!!!!!!!!!! LandoOoOOoOoOOOOo

[@squeakers27]

Now who's rewatching after a P3 finish after a last lap dash then followed by taking 3 positions in under 2 and a half minutes in the last 2 laps. A true talent, member, social star, an streamer and someone we love and relate too.

[@gabe3770]

Makes me wonder what James Hunt would have been like streaming on twitch

[@ThingsAreGonnaGetSporty]

There’d be a LOT of half naked women leaving his house while he’s streaming

[@Rafa-qj4if]

strip club

[@angad5745]

Who’s here when Lando got his podium in 2020?

[@fabriciolamana4106]

Mclaren made the duo of the century, Lando and Danny Ric, the 2 most funny drivers in a team, scew 2020, i'm looking foward to 2021 already!

[@sg100018]

Great work from Henrik Rigner who's behind McLarens youtube series Unboxed. Quality filming, cliping and ideas to catch the behind the scene and the drivers!

[@raremediumdonewell]

People who followed F1 on Dutch tv have known the openness of drivers for a lot longer. Rubens Barrichello, to give an example, was joking with interviewers since the mid-90s already. It's not really that drivers are not open and joking, it's more the approach that interviewers and other outsiders have to drivers. If people feel good with a person, they are a lot more open. Or else they'll go into their serious mode, and just answer the questions. The most important thing is: let people be who they are, and don't try to make them something they are not.

[@earlybird8591]

true or false from ziggo haha

[@mariussundsvalen]

4:13 looks like dad and son

[@mariussundsvalen]

Mahesh M V U nope, a proud father of a son who just got into formula 1😂😂

[@okquentin]

Literally looks like a back to school ad

[@TheLibermania]

@@okquentin with that backpack... you're absolutely right.

[@jasonmasr]

Danny Ric and Lando has certainly paved the way. Also, the impact of Drive to Survive which was jarring for some drivers and teams, but also awakening on how to best work with and present transparency and imperfection. It helps with WTF1 (and similar) inspiring other journalist with their goofy interview formats to allow the Drivers to open up, Red Bull and their seasonal stunts, all working in a direction for the sport to be more colorful and engaging with the fan base that is always hungry for more.

[@alexlamas6324]

I'm a 50+ year old life long McLaren fan and I think Lando is a spectacular addition to the team! even before he joined I was hoping he would be picked for the team and was happy to see him there. As a rookie I think he did just fine with what he was given and so happy to see him grow with the McLaren. The young rookies (the F1 Boy-band) are a fresh new start and makes me feel that F1 has a great future.

[@sombraarthur]

I lost my marbles at the "F1 Boy Band", LOL! That was THE best definition of the current batch of drivers I've seen.

[@tsukasabfc2240]

At the end of the day, we all gotta remember that he's still a normal human being more or less like the rest of us but of course we gotta see how he's gonna grow n evolve in his F1 journey

[@wibblewabblewoo6249]

It’s helped Lando become a marketing dream for the sponsors - he has become an asset, it could help his career. Perhaps Hulkenberg have had a better career if he had been better at promoting himself.

[@ronrolfsen3977]

Marketing wise he would be a great fit for RedBull. He "targets" the same audience as the drinks do. Driving wise he is great and he and Max Verstappen do work together well (at least in the virtual world). Can not imaging he is not ranking high on RedBull's list of drivers.

[@AstroCool99]

Who's here after Lando's podium finish, and 5th finish after overtaking 3 drivers in the last 2 laps. And is so happy for himhh

[@atomic4650]

This video is exactly what I've thought about Lando's new influence in F1. Before him, everything was so corporate and serious, it felt as if there was such a massive detachment between the fans and drivers due to their television personas, but with streaming it shows the true side of them that they often keep hidden away from the public eye. I would have never imagined Leclerc's true personality to be so different than what was portrayed previously (in a good way of course).

[@Papanyaz]

Imagine saying Lando does not take F1 seriously because he's showing happiness and entertaining us which is literally what he's supposed to do, race for our entertainment.

[@tobiaswaidhofer2868]

I think verstappen and ricciardo at red bull were also very funny sometimes

[@popaoctavian1795]

I think a big part in this is played by mclaren,allowing lando to do all this and also the inboxed videos they post on every race weekends with behind the scene footage.

[@tusktooth4122]

Pretty McLaren signed Ricardo partly because he's Soo good on camera.

[@itsmrlowe]

I love Lando, he’s in my top 3 drivers for sure. His skill and personality are both amazing!

[@adamszabo598]

Who is here after Austria P3?

[@emilycharlton3150]

I love lando I always watch his streams and is entertaining him and his relationship with other drivers, I've loved watching all there content during lockdown

[@J0nasBern]

Last year was one of the best years off-track that I remember and this lockdown hasn't been as bad because drivers followed Lando and started streaming and having more fun (as said in the video). I can't wait to see Lando together with Ricciardo in 2021

[@salmahlizerd]

Finally, someone's talking about this!! I noticed this too and thought my God, F1 are so lucky to have him!!!

[@EstebanGarciaPress]

I have interviwed Lando in 2017 and I knew he will reach F1 and so many people will follow him. A very nice person to chat and closer even some of his fellow colleagues in Argentina. Cheers

[@chelo8564]

having these drivers streaming, talking to people, showing their jocky and fun side is more relatable than ever before, in the USA no one had any idea what the driver would be doing at all before or after every race. Personally seeing all these postings, streaming, interaction with fans has brought me closer to the sport, F1 is an amazing sport when you get to see the ins and outs of the drivers and their teams.

[@ohkay8939]

I think the timing for his entry together with a host of his mates from the lower formulae hasn't hurt. Without that, his online persona wouldn't have translated into his "official" interviews quite as much. The Sky Team tapped into that very cleverly as well, with the dual interviews where George and Albon for example would criticise each other's laps. If they didn't have each other to interact with in that way, none of it would have mattered much for one individual's perception in the public eye outside the steamers community.

[@ziggyzagg561]

2022. your right .Lando is awsome

[@marc888r]

Well said he's a breath of fresh air. I'm a huge Lando fan

[@venczelbiro24]

The only reason I'm watching Formula 1 again because of Lando.

[@kbst8411]

Same with me.

[@abdsalim176]

Danny and lando oooooooh yeah

[@AdavidPT]

watching this video 1 week after posting. With DaniRic confirmed for next year, McLaren PR team has to be going bannanas. Either their are OMFG wtf have we done wrong to deserve this, those two can not keep a straight face for 30 seconds, or OMFG next year is going to amazing. XD I can not way for next year with those two on the same team XD As for the video, spot on, could not agree more.

[@chrislj2005]

Great analysis. Hadn't noticed this and agree. Doubt a kid who's dream was to reach F1 isn't going to take it seriously. He's just brave enough to be himself. Respect for Lando. He's left himself kind of vulnerable. Protect and respect him, please. Stay safe!

[@lhycody]

Anyone watching this after his first podium in Austria ~

[@tomasberrutti5757]

THE LANDO EFFECT

[@martinkolar5716]

I feel old when i see these same age guys driving F1, lol.

[@14rs2]

Shows Hülkenberg on screen “Fans often feel disconnected to drivers personalities” Me: haha Hülkenberg doesn’t have a personality 😂

[@pdebus98]

He is German, what did you expect?😂

[@alexk3112]

Paul Debus MEIN GOTT MUSS DAS SEIN

[@shona5512]

It's called being German

[@kemismits6158]

He's really funny with the Dutch media tbh 😂

[@ronrolfsen3977]

@@kemismits6158 Indeed! The interviews he did in Dutch were often great.

[@dilobel6120]

Fast forward to july 2020 ! Lando 3rd in the championship after a p3 and p5 finish 💪🏽 I'm so happy for Lando and McLaren 🎉

[@Pina_Coladas69]

lando has a bright future streaming hope he makes it big and becomes a big f1 driver

[@maan1450]

Good to know that one of my favourite twitcher doing great on his side job👌

[@racingprincipal]

I couldn't agree more. Lando has changed the relationship between drivers and fans in a very positive way and I personally love it.

[@dungbeetlemovies]

What he did during the lock-down was great.

[@Bartholomew16995]

Could not agree more!! For me it’s really energised F1! Great vid :)

[@yoooRenegade]

As someone who is a newer fan of F1 id have to agree. I liked Ricciardo instantly when I saw his personality and watching Norris embrace the meme and his streaming I grew to like him a lot as well. I am sooooo stoked they are teaming next year. In general, though there were some drivers I didn't like at all and seeing them loosen up has made change my position on them but without a doubt ill be a Norris and Ricciardo fan for a long time. Great video!

[@Spermwhales93]

I think Daniel Ricciardo started off the whole being more jokey and accessible with fans/media but Lando has definitely been the big catalyst for it. Lando's shown the other drivers that it's OK to be more accessible to the fans and the media and that the drivers don't have to worry about it impacting their performance on the track. The next generation of drivers (Lando, Charles, Alex, George, Max, Sainz & Latifi) are all definitely going to really benefit from what Lando (and to a certain extent Daniel before him) has pioneered, especially Latifi who now has a solid fanbase through his Twitch streams before he's even driven a single race in F1. It's worth mentioning as well that Sophia Floersch already has a really solid presence on KZbin as a regular content creator and that is going to help her no doubt once she eventually makes it into F1 (which I really think she will, given time).

[@inaramir7600]

Can't wait to see the next season, Mr Smile and mr Laughter being together 🧡

[@onkarpalav5257]

Lando was what brought me into the f1 fandom and now I''m here to stay. I saw him on twitch and couldn't believe he was an actual f1 driver when his chat was spamming some memes XD

[@arthurgcab]

I think there are two things in this... Lando himself is an amazing character. His online presence is amazing. The other part that helps in this is liberty media, which opened up the chance for Lando to also bring f1 stuff into online. My opinion only, but good timing the two met in a good period for increasing online presence of drivers

[@rado976]

0:39 that's probably the best way I've seen anyone open the champagne on a podium

[@MyMintus]

Absolutely Love Lando. The is showing the old guard how F1 needs to change.

[@joshuamaunders4906]

I think Drive to survive helps see the drivers personalities also

[@DomenBremecXCVI]

Started watching Formula 1 this season as I found him via KZbinrs playing F1. Him being honest to the fans brought a new fan to the sport and I'm probably to the only one.

[@jitsemiedema7423]

Looking at this video after the first 2 races of the 2020 season. And no, Lando is on TOP of his game. Been following the McLaren team in 2019 via their videos. Love the team and how they interact with each other

[@leenux1707]

I think you can say that he has change more than F1. now a lot of racing drivers around the world are streaming (with some time some bad consequences ...) and it's great !

[@Menugius]

He has humanized racing drivers all over and made them connect with their fans more... Show them who they are instead of only what they do on track. Sports thrives when we have a person to cheer for, not just a name or number. We can see that in football, american football, basketball and so many more sports. People connect with the personalities behind the faces.

[@sentiasatransformasi]

Social media and the F1 Netflix show really really helped ramp up the business. I used to be passionate with F1 but got bored later on. And recently, I watched the Netflix show and now I feel more connected to the aport than ever before

[@samanthahawke1369]

Absolutely love lando...hope he doesn't change a thing. Him and Danielle are a blessing to F1 as life is to short to be all work and no play

[@elle1427]

Can’t wait for 2021 with Lando and Daniel 🙌🏻

[@Andym8910]

0:38 hope that is his trademark celebration. Pretty cool

[@gregd806]

Ironically, Kimi Has the opposite Effect, quiet, and stoic but, We love him for it.. except when he’s plastered, then he’s Extroverted af.

[@ronrolfsen3977]

It all comes back to drivers being able to be themselves. Kimi might be stoic, but it's genuine. He ain't stoic because the PR department wants him to be. One of the things they do well in the US is that drivers personalities are more highlighted (While sure often there are fabricated or overdone). Not everyone will like it, but it gives fans more to connect with.

[@rehakmate]

Stoicism is the best way.

[@roxman1077]

That's just Finnish people in general lol

[@PituDituOfficial]

It really started to change around 2019 not only with Lando but also with the help of a show called "Drive to Survive" which is also doing a great job at humanising the drivers. That and quarantine. Leclerc playing fall guys in banana costume? I'm in xD And it makes you more engaged in the sport really. Back in 2008 I knew couple of the drivers, was big fan of Alonso, Massa, Raikonnen but outside of that you really didn't even remember their faces. Right now I can say something about any of the current drivers, because they are so damn recognisable. I know how they behave, what are their interests outside F1 and what....well...drives them to still pursue their dreams. Every one of them has an unique story to tell. You can see they are more like a family to each other, especially the young generation, that actually comes from one place.

[@frutifantastico4030]

Excited to see Lando and Daniel together since both have had an impact on humanizing F1

[@YourLoyalDeserter]

I think this change has also been spurred on by the Netflix show diving into each driver's character and backstory a little more and showing more of the behind-the-scenes drama

[@hman1801]

I hope more of the young drivers interact with fans the way Lando has because I'll be honest it makes it very easy to be a fan when you feel like you know the person.

[@sophiecook8268]

I met him a few years ago when he was racing in the toyota racing series in Nz and have been a fan since. Was so stoked when he got signed by mclaren because it was my favourite team to start with anyways. Absolutely stoked honestly

[@j_pap9749]

No wonder I am the biggest Lando fan boy.

[@macydavenport]

An authentic personality is a breath of fresh air in F1, and anywhere else. :)

[@leerblizzz4688]

Who’s here after his podium