Fresh Farm: Farmer and Businesswoman in Zimbabwe I Africa Direct Documentary

Nomaliso Musasiwa does not believe in waiting for the government to fix problems, so she is tackling Zimbabwe’s food challenges directly.
She runs a fresh food tech company, connecting small farmers to online clients - from locals looking for fresh, affordable food, to diaspora Zimbabweans who want to support relatives back home.
Fresh Farm by Rumbi Katedza explores this creative commercial response to Zimbabwe’s food insecurity.
Rumbi Katedza is a multi-award-winning Zimbabwean director and writer with a range of fiction and documentary experience. Her work includes the short film Asylum, TV drama Big House, Small House, and the feature film Playing Warriors. Rumbi is a former director of the Zimbabwe International Film Festival. She is currently working on a feature documentary.
Africa Direct:
- KZbin: aje.me/AJAfricaDirect-YT
- Twitter: / ajafricadirect
- Facebook: / ajafricadirect
- Instagram: / ajafricadirect
- Website: aljazeera.com/program/africa-d...
#AfricaDirect #Documentary #Farming

[@aljazeeraenglish]

Thank you for watching this documentary! Let us know what you think in the comments below.

[@tka-tpa-prapatankalisari45192]

Oh yes, 🙏🙏😀 No prob ☺️🙂. Al Jazeera English! 🤔 😀😀❤️

[@tka-tpa-prapatankalisari45192]

Maybe yes!!. 🤔🤔 Al Jazeera English 🙏😀. 🎓🎓🎓 🎓🎓 In ancient times and in our times, Muslim communities have been at the forefront of INNOVATION and *EDUCATION* ✍️🎓. And this is important because no development strategy can be based only upon what comes out of the ground, 🤔 nor can it be sustained while young people are out of work🙂. ❤️🤔😎 Thank you✍️. 🤔 😅 ☝️Only you🇺🇳 are one person who understands me.🤔 🤣☝️ 🤭🤭😁☝️ ☝️Only you. We love you ❤️. 🤭🤭😁 .

[@Gunners-zf7zg]

When the stories ate not negative how come Zimbabwe has the most amazing stories always.

[@Faridbuza]

Zimbabweans are truly blessed. They're an educated people, they goy their land back from white colonisers and are now in full control of ALL their land and country. Their government is prompting and empowering young farmers. All their farmers are BLACK. They should be proud of their country and achievements as a country. When you watch documentaries like this and study about Zimbabwe, you can understand why it's being punished with sanctions by white capitalist countries which do not want its BLACK land reform programme to succeed. They want Zimbabwe to fail so that South Africans do not take back their land and country from white people. Well done Zimbabwe. Be proud and celebrate your country. You don't know how lucky and privileged you are in the whole of Africa.

[@semimoyo7591]

We thank you too 🙏

[@ashleynyasha7971]

You’re correct bro, a lot of young people are going into farming however it’s not like all farmers are black, we still have few white farmers who remained behind because they reached an understanding to share their big pieces of land with the black farmers

[@mazwideamahle4091]

I fully support liberation and empowerment of natives, but to take land harparzardly, for the sake of ownership without any proper planning is naive and can be brutally destructive to a national. Empowerment begins with educating the grassroots to be fruitful to their country. Im proud of what she's doing and has achieved, but let's not fool ourselves...this is a drop in the ocean, not a true reflection of the realities of Zimbabwe.....It is better to own an oasis in a desert, than to own hectors of a barren desert... I hope you get my figure of speech!

[@chileshemulenga8790]

@@mazwideamahle4091 no we not, we will turn the barrwn land to productive one, look and dubai it was not built overnight

[@mazwideamahle4091]

@@chileshemulenga8790 its been decades since the farmers left, your youth do not want to be associated either their country anymore....honestly I don't see it happening in this life time.

[@bigshow4790]

We have seen this couple grow their business in leaps and bounces kudos to you Musasiwas you have done so well considering the economic climate of our country Zimbabwe.

[@ashleynyasha7971]

Zim will rise again, now the media is reporting positively wow kkkkk we’re used to negativity…We will succeed!!

[@alexthebigcharm3037]

True

[@thabanimyoutube9252]

Let's pray

[@munyamubaiwa4313]

I am inspired. I am a Zimbabwean who grows and processes chillies in my backyard and definitely it makes a difference in my income as word of mouth has got me loyal sauce buyers. Iwill definitely switch it up and multiply types of crops as well as add my tech skills to my own business. And I was in high school with her husband plus his dad was my familys pastor from way back. Im gonna go pick their brains LOL.

[@NomalisoMusasiwa]

Definitely let's link up and see how we distribute your sauce to a broader market

[@mbulelozulu7963]

@@NomalisoMusasiwa You have a Xhosa first name, are your ancestry roots in Mbembesi ?

[@dorothy8036]

Good work. There are a lot of young Zimbabweans who are farming its very impressive.

[@dutchskyrimgamer.youtube2748]

Long I had doubted Zimbabwe would become Rhodesia again, but this is quite a good job! Long live Zimbabwe-Rhodesia!

[@ngusalearnold8044]

I find her story to be quite inspiring. I'm Kenyan, and there are very few young farmers in my country. I am one of them.

[@CHMichael]

Crop rotation and perma scape - knowledge is power. German farmers recently discovered that the new way of farming isn't that great and the old ways are more sustainable.

[@NyarRailakende]

Hey am also a hydroponics farmer in Bondo Kenya 🇰🇪

[@eliudsabulei3992]

@@NyarRailakende hello how do I get in touch

[@fitzroymcfarlane9925]

I'm coming to Zimbabwe very soon from Jamaica, see you soon.

[@charlesoyamo]

I like the idea of Africans using two of our greatest resources for good. Young people creating opportunities in the Ag space. "We are a technology company that happens to grow vegetables" Impressive stuff Noma. Keenly following your work from the country to the East of Africa.

[@Skbabysk4]

As a Zimbabwean in the UK I’m really happy to see such a development that’s targeting real issues in Zimbabwe! I will send this to my uncle and aunts and I will recommend the app to family members in the uk to help there family back at home!

[@zackgravity7284]

Why dont u travel back there then?

[@Skbabysk4]

@@zackgravity7284 who said I haven’t been back there?

[@zackgravity7284]

@@Skbabysk4 Oh ok sorry, so do u plan to eventually stay there and support the local economy

[@bl5608]

​@@zackgravity7284make uk money and use it in Zimbabwe.

[@trollthetruthand5458]

The sabotage and sanction set you back years. Its okay to say it the European are very upset with African farmers.

[@takudzwamazwienduna]

This just made me very proud. Great work Sister! We need more people with the level of drive and commitment as you do.

[@maxwellndlovu8138]

This is really awesome honestly we need to give credit where it is due.This is really life we have to admire across the country we will be masters to ourselves instead of working for other people. Look at the passion the couple have well executed thumbs up good people. We need to learn from you🙏

[@CHMichael]

Finally a smart and educated person doing farming. Farming is not easy farming requires education. ( futures and option were originally created for farmers before traders abused them)

[@FK-vz2dj]

What do you mean finally a smart and educated person doing farming? Farming was common for Africans, before Zimbabwe was colonized by Europeans!

[@CHMichael]

@@FK-vz2dj Zimbabwe is the perfect example that farming is a profession that requires extensive knowledge. Remember when no one had anything to eat? I hope you are not seriously comparing pre colonial farming to today's operation. ..... doesn't matter the continent. Today's farming ( all types) are high tech. .... or at least they should be.

[@FK-vz2dj]

@@CHMichael I hope you are not assuming Africans were farming without knowledge!

[@FK-vz2dj]

@@CHMichael Remember when no one had anything to eat? Yeah I do. Do you remember when the British/French put embargoes & sanctions on Zimbabwe so their crops would fail!

[@CHMichael]

@@FK-vz2dj how does this work? " Embargo so the crops fail" They stopped the rain? Lol. It's always someone's else's fault. The truly sad thing is that you most likely apply the same logic to your personal live. No it's not - It's all your own doing . Just because one wants to be a farmer, carpenter, engineer doesn't make it so. It requires dedication and work.

[@knoxsamaz5459]

This is what we need in Africa, to utilise land to our advantage.

[@brandonkanemanyanga1906]

Very inspirational , it's good to see such progressive positive impacts on our community and the farming sphere,..Determination and persistence is key and I'm proud to see you Noma do exactly that .Maximum use of available resources in that integrated approach is wonderful...Levell up and progress more ....

[@Dave.Seg.]

What an inspirational story from Zim, we learn. May they prosper and succeed.

[@mukundutm]

Congratulations &well done Kuda&Nomaliso Musasiwa !.Indeed you are doing a sterling job in ZIM !.

[@amanyatrevor1698]

This here is so inspiring. Greetings to Ms. Nomaliso & her husband. Thank you AJ for covering a thoughtful & drive to action docu. We will need more of these going forward.

[@tangaitandi3301]

Land is very important than any other thing on earth big thanx for land reform program others should learn from these young couple well done.

[@nobs997]

The lands were available since after the "reform", it is fair to say that Mugabe ruined a beautiful country

[@misskhumalo6549]

Wow amazing, this makes me proud as a fellow Zimbabwean 🙏🏿😍🇿🇼

[@angelinemapungwana7626]

Big up Kuda and Noma you are really a show case of what management and delivery means!!🔨🔨🔨

[@worldview2888]

This lady is a teacher and inspiration to me. Thank you so much for being who you are. Cheers to this wonderful content.

[@aljazeeraenglish]

Thank you for your comment, dear Nick. 🧡

[@africanadage852]

Well done Nomalisa and Kudakwashe.🇿🇼👏🏿👏🏿👏🏿

[@africanadage852]

Rufaro, the co-owner and silent operator-🇿🇼🇿🇼🇿🇼 keep the faith.

[@alouiszanamwe6673]

Thank you Kuda and Noma for helping other families 🤝

[@elizabethnadrau195]

l love you my sister you know what you want instead of moving around seeking nothing.Nothing beats home. Only the head must work. You are just clever ,keep it up.She likes farming you can see from the heart. Every proffession You have to like .

[@israelchitsa6633]

Just want to say I really love you and your efforts to inspire plenty of young people. Am looking forward to seeing you great and be given a big farm to express your talent l. I salute you Nomalisa considering you came from a totally different region you are a champion of unity in our country God bless you with riches coming from your sweat

[@Truthseeker371]

Well done. Cheers to the entrepreneurship of yours. Many Zimbabweans, especially women to follow. Thank you for your courage.

[@Masseyzw]

Well-done guys. Its really wonderful start god bless you all

[@user-great1]

This is life changing knowledge 🙏🏿Proud of you

[@karenm2222]

Well done to you for such wonderful work, this is the way forward!

[@TafadzwaJengwa]

This is awesome, what a moving success story

[@curiosus8668]

4:13 shows maturity. We have what we have in the world today because of people who stopped waiting and started doing.

[@stpeter2214]

God bless you and your business. I pray that everything works out and more customers support.

[@Zimbabwe.]

*Big up Nomaliso Musasiwa inspiring Women in Africa and all over - you deserve it full* Thanks for Kuda for being supportive to her and your business as a customer i feel proud of your establishment one love - DJ Losa

[@judithsigauke4324]

Well done very proud of you. It is nice a young woman like working hard

[@gyisrael1626]

Noma and Kuda, watching you from the UK. You are doing a great job. You are an inspiring team to all the young people.

[@Zimboprenuer]

Learn to feed yourself and you will have a voice. i am proud of young Zimbabweans finally waking up

[@Ralphflowers]

love seeing someone from my Home country doing amazing 👏

[@fissalchtatou9112]

Are you from Zimbabwe

[@linzilemguni5751]

Such an inspiration. Well done

[@simbalion84801]

the 2 dollars a day part made me feel like crying as a young zimbabwean

[@keithmalumopiano]

Learning from the best. So Inspiring 🙌🌿

[@yt4eve]

Very Inspirational, welldone to you Noma n your team

[@fwm146]

Love this. Almost jealous of the power couple. Vamwe varume vakango komborerwa havo

[@aasiyapowell875]

As Allah bestowed. Nice informative article, thanks for the good focus on farmers' need for flexibility in product.

[@maslinechachona7500]

Woooow good job sister and congratulations keep it up👏👏👏

[@tarisayisibanda6288]

So proud of you Noma, Kuda and Rufaro. Welldone guys!

[@ibrahimsuleiman8473]

This is encouraging.

[@rosagadzicua8311]

Wow, this is so encouraging. Keep on keeping up my sister.

[@faraimasinire8045]

Good going Norma and Kuda despite the harsh economic environment. Proud to be Zimbo.

[@Nigelderek]

Farming follows just a simple logic !!! 🔥🔥🔥

[@MarianAMusse]

Excellent piece and great too see african entrepreneurs.

[@aljazeeraenglish]

Thank you for your comment, dear Marian. 🧡 If you'd like to watch more African stories by African filmmakers, find them here: kzbin.info/aero/PLzGHKb8i9vTzcNFylHo6TGkMw220146sj

[@farmingzimbabwe-overlowfar5656]

You are doing a splendid job keep flying that flag!

[@prix205]

wow what an inspirational woman you are!! proud

[@tambunyatie]

Welldone Noma and team. Hardwork pays off. Wishing you all the best.

[@salieujallow9112]

Zimbabwe needs irrigation systems for farming in rural areas during the dry season and tractors

[@calvinadams4214]

Great work. Inspiring. Keep it up!

[@Mandisathephoenix5843]

This is worth celebrating 🙌

[@talkndoseaneverdries6419]

that is good keep on farming in every business there’s the positive and negative

[@orangemoonglows2692]

it's sorta like a csa (community supported agriculture) in the u.s. you can order your box of fresh vegetables weekly/monthly.

[@sandradehwe3385]

Wow,well done stereki continue to inspire every Zimbo

[@user-re3zl1uj2c]

Am loving this I can see how inclusive the program is both races of Zimbabweans working side by side. Bravo.

[@sampsontendaimutsago1935]

Well done guys. I see you

[@icetrip2417]

I want to see Zim grow

[@davidkatumba8200]

Makes me proud to be Zimbabwean

[@GjaP_242]

Thanks to their wisdom and care for the land, family farmers are the agents of change we need to achieve Zero Hunger, a more balanced and resilient planet, and achieve the Sustainable Development Goals. 4:56

[@reginanyatsanga1599]

Congratulations Noma and kuda

[@msadjeibakingfantasies]

Well done,keep up the good work.

[@blessingmasawi3616]

And before you say "but shEs an exEPtioN", she's NOT, we just achieved grain self sufficiency in2021 for the first time since Rhodesia was founded in 1890. Rhodesia never did that, we just did 4 years ago. Nothing's perfect but our farmers are doing better in wheat and tobacco (as of 2023) than the highest recorded pre land reform numbers, we do have qualified, even experienced farmers from back then, and those people are petitioning government and getting land.

[@PG-wb3cq]

So inspiring

[@ELLAGROAFRIKA]

Agribusiness ans women. I like it.

[@gamelihlencube2128]

So inspirational

[@Sin-yoro]

Inspiring

[@blessmoremtandwa4045]

Heatwaves is the biggest menace in farming now ,more and more greenhouses are needed to mitigate this challenge.

[@lumumbamutumanje]

She is my hero

[@MdmehediHasan-ey6ys]

Beautiful

[@bettychanda3159]

I'm getting inspired

[@princekhumalo7180]

Nice one inspiring

[@patrickrealestate-8193]

I love the business model

[@akudzwemhangami]

So inspirational ❤️

[@okeiroegbu8302]

Way to go!

[@obrianfelix]

Awesome keep on keeping on

[@tafarakasparovmhangami2356]

Wow!

[@bkubalalika809]

Looking n Learning

[@MM-np4md]

Big ups to these guys, we need such services across the falls too👍🏾

[@memyself8912]

Very nice ending

[@celiajames600]

Nice job 👏🏾👏🏾👏🏾👏🏾💓

[@mpaso111]

Congratulations my dear sister, this is beautiful and inspiring, but $2 a day overtime amana.

[@london5739]

Hope the government set up Agriculture and Horticulture training centres… I’m sure will help speed up the best way how to do the job quicker…. Also needs farm tractor 🚜 to help turn soil over…

[@ginamitembe8935]

WHY is it such big issue?? Wasn't AFRICANS who were working for White farmers on, THEIR stolen lands all generations??? VERY proud of you sister and all of you in Zimbabwe who are reclaiming your land💯👍🙏

[@OBieMavuso]

Super commendable work. ❤️

[@giftrisinamhodzi7665]

Good work noma

[@pauletteparker7225]

Kudos to you my sister 👏

[@juliet9434]

Team work ❤

[@juliaherbet2063]

$2a day? oh my goodness. In this job you don't have to rely on the weather but irrigation system

[@giftkugara2499]

Impressive

[@isaacgoredema1272]

Brilliant Keep it up

[@makanaka838]

Absolutely bang ON "No one can fix the world for you in order for you to thrive" only if most Zimbabweans had this mindset, Zimbabwe will without a doubt thrive again 🙏🙏🙏 keep it up young ones & God bless your endeavours in Jesus Christ's name Amen 🙏🙏🙏

[@trevourchaitezvi4278]

the main problem we facing is not the mindset of the people, its the government that we have that has virtually collapsed the economy, now we have no financial system, many farmers are just doing to survive. there are no jobs everything has collapsed including the infrastructure

[@makanaka838]

@@trevourchaitezvi4278 We can not continue trusting Governments, UK USA & UAE are thriving because of privately owned businesses, it's time we arise and build our own economy, not to wait for the government, sorry

[@trevourchaitezvi4278]

@@makanaka838 the govt has to create a conducive environment for people to thrive economically. The UK and US have a conducive environment thats why people thrive, thats why people move from other countries in seek of opportunities there

[@shauncameron8390]

@@trevourchaitezvi4278 Exactly.

[@sikazwejerry4620]

Congratulations!

[@fungaimarekeni6135]

keep it the good work my sister 👏

[@wilsontaruvinga6276]

Great job but ndarwadziwa pa $2 per day overtime eish

[@SakBoyyy]

Joining the wave 👋 😎