All the mistakes you should avoid in Marketing for SaaS with Derek Gerber

In this episode, Derek Gerber, Director of Growth B2B Marketing at Power Digital Marketing, joins the show to discuss the most common mistakes SaaS companies make, such as over-engineering solutions and neglecting content strategy. He goes deep into the key factor of creating high-quality content and maintaining a holistic, data-driven strategy for successful marketing campaigns. He and Dustin also cover the evolving ad landscape, the role of AI in content creation, and how to best allocate budgets across channels like Google and LinkedIn. Finally, Derek shares his thoughts on the importance of understanding company culture, brand sentiment, and setting realistic expectations for growth.
If you have any questions or thoughts, you can reach out to Derek through LinkedIn. Also, check out Power's website to learn more about their work.
🔎 About Us
Testimonial Hero helps B2b revenue teams create stunning customer videos that build trust and close deals faster. We’ve been doing it since 2017 and have hundreds of happy customers.
📍Find Us
Website → www.testimonia...
LinkedIn → / testimonialhero
💡 Wanna know more about what we can do for you? Book a strategy session → www.testimonia...
🎙 Check out our Podcast → B2B Revenue Leaders Podcast ( • B2B Revenue Leaders Po... )
📝 Check out our Blog → www.testimonia...