All you need to know about market research: Insights from a LinkedIn market research manager

In this episode of Let's Talk Jobs, we are joined by Tony Tong, a senior market researcher at LinkedIn. He gives practical insights in the the day in the life of a market researcher and gives a breakdown into all aspects of market research and skills needed to be successful. Moreover, he provides several great examples from his own career at LinkedIn to illustrate the power of market research.
0:00 Introduction
02:55 What is market research?
05:58 Identifying research needs with stakeholders
07:47 Primary vs secondary research
09:34 Qualitative vs Quantitative Research
10:22 Market research vs UX research
11:28 How to size a test and recruit participants
15:20 How insights influenced product decisions
21:19 Skills hiring managers look for, and it’s not what you think
24:32 How to start a new career in market research
28:03 Career growth opportunities
34:49 Is market research right for you?
Music Credits:
Intro - Enrize: Glitch Opener Logo | elements.envato.com/glitch-op...
Outro - dimadjdocent: Dreamy Minimal | elements.envato.com/dreamy-mi...

[@LetsTalkJobs_WithTim]

We hope this episode is insightful and helpful to you. You can also listen to us at: Spotify: podcasters.spotify.com/pod/show/lets-talk-jobs/episodes/All-you-need-to-know-about-Market-Research-e295l09 Apple Podcast: podcasts.apple.com/us/podcast/all-you-need-to-know-about-market-research/id1706955617?i=1000627552410

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[@LetsTalkJobs_WithTim]

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