TVS start up September 1987

[@stephenemmett9753]

1:10 Just quite possibly one of the greatest ITV ident theme tunes ever produced, composed by the brilliant Ed Welch. Still gives me shivers to this very day!

[@chriswathen9612]

It's good, but not a patch on the original TVS startup music though

[@sebastianohalloran9093]

Entirely agree. I think this is the best too!

[@jane1975]

This was always my favourite, I was born and bred in East Sussex so I always enjoyed seeing the film of the TVS coverage area when it came up.

[@brybish]

best years of my life working for TVS at northam.stagehand southern/TVS 1978-1992. any of the guys reading this best wishes from brian bishop.

[@brucedanton3669]

I guess your work ended in 1992 when alas TVS ended, and presumably you did not continue with Meridian when they took over in 1993 onwards? But if you started with Southern in 1978 I guess until alas they ended in 1981, and then with TVS when they took over in 1982 you did at least have a fairly good run there I presume? Thank you anyway of course too.

[@bogginswoof]

wow this is so nostalgic, love it! i always notice how much more production value goes into older on screen graphics compared to most today.

[@2008giles]

Such attention to detail in all those TVS logos, captions and the like - not a patch on what we have today, in my view.

[@dsd310580]

I was 7 and a half back then. Oh, I love it! I miss these days so much!

[@lisamorris7491]

Those were the days miss them a lot

[@georgeholland2934]

I remember this new look for TVS aired from autumn 1987. The dynamic computer-generated 3D graphics were a massive leap from the 2D animation previously used. The very prolific and talented Ed Welch composed the new ident jingle and it is the unmistakable dulcet tones of Jennifer Clulow reading the announcements. She was a true English Rose from the era of Received Pronunciation . The TV-am promo was so quintessentially 1980s in style.

[@MrDannyDetail]

To me she sounds like Suzie Blake's ficitional continuity announcer in Victoria Wood: As Seen On TV.

[@georgeholland2934]

@@MrDannyDetail Yes, I’m sure Suzie Blake modelled her character on the likes of Jennifer Clulow.

[@andrewclarke8723]

Brilliant. Really long start up sequence - those were the day. TVS 87 post presentation was excellent

[@brucedanton3669]

I know this was around the time-September 1987 or so-that TVS changed its ident from the one it had since it started in 1982; and then the later one lasted until their demise in 1992 alas. Thank you!

[@cupcakefairy87]

From Jeremy Beadle to Jeremy Kyle... how low mornings on ITV have sunk

[@rajnirvan3336]

Beadle I didn't mind but hated Kyle

[@tallandhandsome29]

Yes, but happy happy days! TVS was great in parts, but so much made locally and you felt ownership, somehow.

[@GeorgeASFTHM]

Quite humorous to hear Mike Scott mentioning Jeremy Beadle in his preview. Mind you, it was great to have Beadle about (pun intended) outside his weekend evening territory.

[@glenncooney3959]

Continuity provided by Jenny Clulow at Television Centre, Southampton. Both the TVS theme during the startup and the TVS Symphony (playing in the background as Jenny goes through the programme lineup) were written by Ed Welch.

[@marklipscomb6176]

This is not Jenny Clulow . I think it’s Heather Lyn ex BBC . Met her at TVS when I was freelancing as announcer there. A lovely lady . Jenny had left TVS by this time .

[@JokerCapt]

How did TV-am and TVS ever lose their licences' is beyond me! Great Clip Thanks!

[@goodolgranite8247]

TV-am lost because it didn't bid enough money. TVS lost because it bid too much money.

[@TheLightingPerson]

@@goodolgranite8247 But their quailty affected because of bid too high.

[@christopherhulse8385]

Basically, the whole bidding process was a farce.

[@christopherhulse8385]

@@goodolgranite8247 Central TV only bid £2000 to retain their licence, it was all corrupt.

[@peterwilliamskelhorn6675]

@@christopherhulse8385 I'm glad i don't remember it. And that our region Granada stayed

[@jasondarcy4089]

one of the most professional regional TV in the 80s

[@timosullivan1684]

It was recorded on Monday 7th September 1987.

[@MQsCues]

I can clearly remember seeing that ident before the first "Number 73" of the new series. The program began with the ident at exactly 09.25, so there was no ITV regional continuity after TV-am went off air. Living in south London, I actually thought for a split second that for some reason (power cut or something) our transmitter been switched to TVS's feed and we were watching some fancy TVS startup graphics, but eventually realised this was a new front-cap ident, and a fancy one at that. Cool.

[@BelfastGav]

The announcer sounded quite hesitant when pronouncing: "You're watching ... TVS", as if she'd forgotten its name for a moment, or maybe she was going to say 'Television South' as they'd billed themselves for a year or two until the whole over-reach thing with MTM.

[@richie5791]

Television at it's best. Not so these days.......

[@taytumvanguilder2761]

AUTOMATIC WINNER ON CHAIN LETTERS!! :D

[@jasejj]

Tyne Tees doing their very best to clean up their by-then rather dated ident, but it still manages to look old and out of place next to the stuff around it. Still, at least it wasn't Anglia lol

[@matthewpayton]

This is when ITV Schools moved to channel 4. And a year before This morning debut.

[@brucedanton3669]

Yes indeed that was so at the time. I am not sure what ITV did show from 1987 to 1988 roughly-in other words, between ITV Schools going to Channel 4 or S4C, and then when This Morning started up. Presumably they had all day to fill from the end of TV-am at 9.25am right through until pm at the time.

[@GazTheKitman]

Beadle - legend!

[@MQsCues]

As far as I can tell, there was a TVS policy to end virtually every IVC announcement with a smile. A nice idea (and contrasts well with TSW announcers, the males of which as often as not ended with a frown as they looked over to the monitor to watch the feed), but, yes, it was rather cheesy!

[@brucedanton3669]

Well of course if you lived in the south-say in Dorset at the time-you would have no doubt picked up TVS, TSW or even HTV West at the time as the then ITV companies I presume. Living where I do, I would not know. I live in Kent near the London borders, so for us here it was always Thames and LWT, although of course from the start of 1993 onwards it was Carlton and LWT instead. To the north of London you may have picked up Anglia or Central, but I am not too sure though. Yes really on ITV then those were the days, compared to now then alas somehow!

[@773tt]

Bruce, HTV and TSW could be received in most of Dorset including outside the intended coverage area. In Southampton we could pick up HTV easily. Mendip is a powerful transmitter.

[@brucedanton3669]

@@773tt Yes I am sure it was too of course. Also I guess the BBC areas as well as the different ITV ones as they were then at the time so too. I guess now then though on ITV it is all much the same alas so too then of course? Thank you though too.

[@MQsCues]

Turns out, of course, that the swanky startup graphics did indeed look like that at the beginning as well!

[@antenachile]

0:02 egg 0:08 egg gone 🥺

[@declanhughes4107]

this startup (and pres package) were also quite relatively new

[@davidmills3332]

i remember santa barbara, hehe

[@GazTheKitman]

beadle is a legend. Forever

[@Gallowaywind]

there still on top of the MTV offices ( mtv having brought the tvam office in camdam

[@Kevo00]

The announcer sounds frighteningly posh! The TV-am advert is something that I would almost have watched behind the sofa when I was a kid, I'd imagine.

[@matthewpayton]

GREAT START UP.

[@alphanimtheskykid]

+Matthew Payton I seen the Meridian end board when I watched Art Attack on TVO, Matthew Payton.

[@matthewpayton]

+Brandon Hopkins You are quite right..

[@thefirstchoice5493]

@MQsCues It looks like there's a jump at 3:03 from the beginning of the weather forecast (which would logically be talking about "today") straight to the conclusion (talking about "tonight") though I'd doubt that a whole 2 minutes was cut out.

[@stephenemmett9753]

Probably it was something to do with the tape itself?

[@MQsCues]

Looking at it again (someone else commented on this today and brought me back here!) I think there's a cut both before the start of the weather forecast (probably a trail for a programme later in the day) and after it starts as you point out. Taken together, that probably accounts for all of the missing two minutes. (If anyone still cares!) :D

[@MQsCues]

The handover from TV-am is at exactly 0925 (1:10 in this clip) and Chain Letters starts at 4:00 in this clip, which must have been 0927:50. Yet the line-up says 0930. By 1993 ITV stations were required to show programmes no more than 30 seconds before their advertised start time (or up to 2min30 after it) - does anyone know when that rule was introduced?

[@MQsCues]

@@andymerrett I'm just very slightly too young to remember but according to other comments on here, that period where there was a 15 minute manual switchover period was only for a number of months at the very beginning of TV-am's launch, which had been brought forward at short notice. Once everything had been automated at all the transmitters, TV-am was pretty good at ending a couple of seconds before 9:25, the automated switch was punctual and instantaneous, and the regional stations usually started quite punctually right after it.

[@BelfastGav]

@@andymerrett I don't think anything has been edited out - ITV regional opening sequences were mostly much-reduced by then, though a few clung-on to parts of their traditional music. I know Ulster Television continued to do a full opening-up with its symbol/IBA and announcement on Sundays as late as Autumn 1986, whereas they'd gone from weekdays, replaced by 'The Day Ahead' with an in-vision announcer holding a TV Times mixed with programme listings and trailers.

[@MQsCues]

@@andymerrett Yep, there's a cut at 3:01, now you come to mention it! Surely not 1 min 40s worth, though...

[@MQsCues]

@@BelfastGav Thames managed to fit in some regional news headlines at 9:25 in 1987...

[@daniesel]

What ITV Should do is have a programme about TV-AM called TV-AM - After the End.

[@MQsCues]

@thefirstchoice Well spotted! I hadn't noticed that!

[@jcampton1]

i'm guessing this was after ITV Schools moved to Channel 4?

[@keda1981]

Just barely, yeah.

[@glenncooney3959]

I believe this was Monday 7th September 1987, which was the first day that daytime ITV programming was introduced. ITV Schools on Channel 4 began on Monday September 14th 1987

[@christopherwilliams2093]

@@glenncooney3959 Channel 4 would have been showing testcard and ORACLE/4-Tel pages that morning until programme start-up at 2.30pm.

[@thebear1968]

Nice to see Rochester M2 bridge,Leeds castle in kent on opening tvs titles...Blimey the time the place..Where Is MIKE SCOTT now?..TVS REST IN PEACE

[@brucedanton3669]

Indeed so too surely! It was a shame really that TVS came to an end at the end of 1992 as it did; to be followed by Meridian Television as we know somehow too!

[@MQsCues]

Any idea if this was in fact the launch moment of TVS' new look?

[@MJPExeter]

Was that RIchard Keys?? One that does Sky sports live Prem football??

[@GryphLane]

The Tyne-Tees ident looked a bit twee and old fashioned next to the TVS ident

[@GWaites]

That song didn't half sound like "The Brand New Cheesy Song" on the Chris Moyles show!

[@yannahgabi5541]

Tv-am!? What are u doing?

[@krzysztofbromberg7979]

Monday 7 September 1987

[@matthall3077]

It’s Monday 14th September 1987

[@201081hero]

@@matthall3077 No the OP is correct.

[@robertcomer2767]

Looks like the dire rubbish BBC1 jokingly call a daytime schedule in 2022.

[@MQsCues]

Jennifer Clulow

[@delboyplonker]

0:21 it's Bollo!!

[@rtc9063]

God only knows how many millions were given to big 4 accountants to come up with such a ridiculous bid or the 1993 franchise. £20million over Meridian's and £10million over that other disgrace Carlton winning the London Weekday franchise,

[@mathiasvolta]

Great ! 5*

[@dylanmccomb4433]

(1987)

[@solojinglesradio1]

oh god stfu in all videos